Paid Search Analyst II

Job Description: Run your own book of businessManage and optimize paid search and paid social campaigns across industries like HVAC, plumbing, roofing, and more.Lead performance calls, translate data into insights, and confidently recommend next steps that drive real business impact.Align campaigns with each client's operational reality—capacity, geography, and seasonality—so marketing performance matches business needs.Launch A/B tests across ads, landing pages, and targeting strategies—and actually use the results to make smarter decisions.Ensure conversion tracking works flawlessly across GA4, GTM, ad platforms, and call tracking tools.Audit accounts, build new campaign structures, and play a key role in onboarding.Work alongside SEO, content, and CRO teams to create cohesive, performance-driven strategies.Requirements: 1–3 years of hands-on paid media experience, ideally with local or service-based businessesStrong command of Google Ads, Microsoft Ads, and Meta Ads ManagerDeep understanding of conversion tracking (GA4, GTM, call tracking)Confidence working directly with clients and presenting performance insightsSolid analytical skills—you test ideas, validate with data, and iterateAdvanced spreadsheet skills (you're comfortable with pivots, lookups, and reporting)Benefits: Fully remote, home office setupIndependent work with regular client interactionFast-moving, performance-focused team