{"schemaVersion":"jobsearcher.job.v1","id":"8a6c675e042bbfb7c099348f","url":"https://jobsearcher.com/jobs/8a6c675e042bbfb7c099348f","canonicalUrl":"https://jobsearcher.com/jobs/8a6c675e042bbfb7c099348f","title":"Director, Integrated Demand Programs","description":"At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.\nKey Responsibilities\n1. Own Integrated Demand Strategy\nDevelop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)\nBuild persona-based, multi-channel programs across paid, owned, and earned channels\nAlign programs to the full funnel (awareness pipeline\nrevenue)\nOwn content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion\nTranslate business goals into data-driven strategies aligned to aggressive growth targets\n2. Drive Pipeline and Revenue Impact\nOwn pipeline targets and marketing-sourced and influenced revenue\nPartner with Sales to align on ICP, account targeting, and GTM priorities\nOptimize conversion across the funnel using data, analytics, and AI-driven insights\nDrive measurable improvements in funnel velocity and efficiency\n3. Lead Integrated Campaign Execution\nOrchestrate campaigns across:\nDigital (web, paid media, SEO/SEM)\nField marketing (events, ABM)\nContent (thought leadership, case studies, AI narratives)\nLifecycle and nurture programs\nEnsure consistent messaging and seamless customer experience across channels\nOwn end-to-end campaign lifecycle: strategy, execution, optimization, and reporting\n4. Build Scalable Campaign Frameworks\nDevelop repeatable, scalable frameworks that regional and field teams can localize and deploy\nStandardize campaign planning, execution, and measurement processes\nLeverage AI and agentic AI to automate and scale campaign orchestration\n5. AI & Agentic AI Leadership\nLead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions\nDrive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)\nChampion transformation of marketing workflows, productivity, and decision-making through AI-first approaches\n6. Cross-Functional Leadership\nPartner with: - Product Marketing (messaging, positioning for AI and broader portfolio) - Sales & SDR (pipeline alignment and execution) - Brand & Creative (campaign assets and storytelling) - Marketing Operations (systems, automation, reporting) - Influence and lead across global teams without direct authority\n7. Data-Driven Optimization\nTrack and optimize performance across: - Pipeline generation - Conversion rates - ROI and campaign efficiency - Engagement across target accounts and segments - Leverage analytics, experimentation, and AI to continuously improve outcomes\nCore Metrics\nPipeline generated (sourced and influenced)\nMarketing contribution to revenue\nCampaign ROI and efficiency\nFunnel conversion rates\nEngagement across target accounts and segments\nRequired Experience\n10+ years in B2B SaaS marketing, demand generation, or integrated campaigns\nProven experience leading global, multi-channel demand programs\nExperience marketing AI/ML-based products or platforms\nHands-on experience leveraging or implementing AI or agentic AI in marketing workflows\nStrong understanding of:\nABM (Account-Based Marketing)\nMarketing automation (Marketo, Eloqua, HubSpot)\nCRM (Salesforce)\nExperience partnering closely with enterprise sales teams\nTrack record of driving measurable pipeline and revenue impact\nKey Skills & Competencies\nStrategic thinking with strong execution discipline\nStrong business acumen with a focus on pipeline and revenue outcomes\nCross-functional leadership and influence\nData-driven decision making\nAbility to operate in fast-paced, high-growth environments\nAbility to translate complex AI and agentic AI concepts into clear business value\nLeadership Mindset\nBias for action with strong ownership and accountability\nInnovative and forward-thinking, especially in applying AI to marketing\nComfortable operating in ambiguity and driving clarity\nCollaborative, yet decisive and results-oriented\nWhat Differentiates This Role\nFull-funnel ownership: accountable for pipeline and revenue, not just leads\nCampaign orchestration at scale: connecting global strategy with regional execution\nAI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization\nTight alignment with Sales: marketing is accountable to business outcomes, not activity\nWhat Differentiates This Role\nFull-funnel ownership: accountable for pipeline and revenue, not just leads\nCampaign orchestration at scale: connecting global strategy with regional execution\nAI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization\nDeep alignment with Sales: marketing is accountable to business outcomes, not activity\nWhy This Role Matters\nThis role sits at the forefront of growth and transformation. As AI and agentic AI reshape both our products and how marketing operates, this leader will play a critical role in driving market impact while redefining demand generation at scale.\nWhy Join Us\nOwn meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio\nLead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape\nOperate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization\nTransform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution\nPartner with top talent: Collaborate with world-class teams across Product, Sales, and Marketing\nGrow your leadership footprint: High visibility with senior leadership and clear impact on company strategy\nAbout NiCE\nNICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.\nKnown as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.\nNiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.","company":"Nice0a1ef543","rawCompany":"nice0a1ef543","city":"Remote","state":"OR","isRemote":false,"isActive":false,"createdAt":"2026-08-05T15:12:31.431Z","occupations":[{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"11-2011.00","title":"Advertising and Promotions Managers","slug":"advertising-and-promotions-managers"},{"code":"11-2022.00","title":"Sales Managers","slug":"sales-managers"}],"industries":[{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"},{"code":"541890","title":"Other Services Related to Advertising","slug":"other-services-related-to-advertising"},{"code":"541613","title":"Marketing Consulting Services","slug":"marketing-consulting-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Director, Integrated Demand Programs","description":"At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.\nKey Responsibilities\n1. Own Integrated Demand Strategy\nDevelop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)\nBuild persona-based, multi-channel programs across paid, owned, and earned channels\nAlign programs to the full funnel (awareness pipeline\nrevenue)\nOwn content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion\nTranslate business goals into data-driven strategies aligned to aggressive growth targets\n2. Drive Pipeline and Revenue Impact\nOwn pipeline targets and marketing-sourced and influenced revenue\nPartner with Sales to align on ICP, account targeting, and GTM priorities\nOptimize conversion across the funnel using data, analytics, and AI-driven insights\nDrive measurable improvements in funnel velocity and efficiency\n3. Lead Integrated Campaign Execution\nOrchestrate campaigns across:\nDigital (web, paid media, SEO/SEM)\nField marketing (events, ABM)\nContent (thought leadership, case studies, AI narratives)\nLifecycle and nurture programs\nEnsure consistent messaging and seamless customer experience across channels\nOwn end-to-end campaign lifecycle: strategy, execution, optimization, and reporting\n4. Build Scalable Campaign Frameworks\nDevelop repeatable, scalable frameworks that regional and field teams can localize and deploy\nStandardize campaign planning, execution, and measurement processes\nLeverage AI and agentic AI to automate and scale campaign orchestration\n5. AI & Agentic AI Leadership\nLead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions\nDrive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)\nChampion transformation of marketing workflows, productivity, and decision-making through AI-first approaches\n6. Cross-Functional Leadership\nPartner with: - Product Marketing (messaging, positioning for AI and broader portfolio) - Sales & SDR (pipeline alignment and execution) - Brand & Creative (campaign assets and storytelling) - Marketing Operations (systems, automation, reporting) - Influence and lead across global teams without direct authority\n7. Data-Driven Optimization\nTrack and optimize performance across: - Pipeline generation - Conversion rates - ROI and campaign efficiency - Engagement across target accounts and segments - Leverage analytics, experimentation, and AI to continuously improve outcomes\nCore Metrics\nPipeline generated (sourced and influenced)\nMarketing contribution to revenue\nCampaign ROI and efficiency\nFunnel conversion rates\nEngagement across target accounts and segments\nRequired Experience\n10+ years in B2B SaaS marketing, demand generation, or integrated campaigns\nProven experience leading global, multi-channel demand programs\nExperience marketing AI/ML-based products or platforms\nHands-on experience leveraging or implementing AI or agentic AI in marketing workflows\nStrong understanding of:\nABM (Account-Based Marketing)\nMarketing automation (Marketo, Eloqua, HubSpot)\nCRM (Salesforce)\nExperience partnering closely with enterprise sales teams\nTrack record of driving measurable pipeline and revenue impact\nKey Skills & Competencies\nStrategic thinking with strong execution discipline\nStrong business acumen with a focus on pipeline and revenue outcomes\nCross-functional leadership and influence\nData-driven decision making\nAbility to operate in fast-paced, high-growth environments\nAbility to translate complex AI and agentic AI concepts into clear business value\nLeadership Mindset\nBias for action with strong ownership and accountability\nInnovative and forward-thinking, especially in applying AI to marketing\nComfortable operating in ambiguity and driving clarity\nCollaborative, yet decisive and results-oriented\nWhat Differentiates This Role\nFull-funnel ownership: accountable for pipeline and revenue, not just leads\nCampaign orchestration at scale: connecting global strategy with regional execution\nAI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization\nTight alignment with Sales: marketing is accountable to business outcomes, not activity\nWhat Differentiates This Role\nFull-funnel ownership: accountable for pipeline and revenue, not just leads\nCampaign orchestration at scale: connecting global strategy with regional execution\nAI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization\nDeep alignment with Sales: marketing is accountable to business outcomes, not activity\nWhy This Role Matters\nThis role sits at the forefront of growth and transformation. As AI and agentic AI reshape both our products and how marketing operates, this leader will play a critical role in driving market impact while redefining demand generation at scale.\nWhy Join Us\nOwn meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio\nLead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape\nOperate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization\nTransform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution\nPartner with top talent: Collaborate with world-class teams across Product, Sales, and Marketing\nGrow your leadership footprint: High visibility with senior leadership and clear impact on company strategy\nAbout NiCE\nNICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.\nKnown as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.\nNiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.","datePosted":"2026-08-05T15:12:31.431Z","dateModified":"2026-08-05T15:12:31.431Z","hiringOrganization":{"@type":"Organization","name":"Nice0a1ef543","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote","addressRegion":"OR","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"8a6c675e042bbfb7c099348f"},"url":"https://jobsearcher.com/jobs/8a6c675e042bbfb7c099348f"}}