Solutions Marketing Specialist
A company is looking for a Solutions Marketing Specialist to execute content-driven demand generation and marketing initiatives.
Key Responsibilities
Execute content and webinar-driven lead generation initiatives aligned with marketing strategies
Conduct market research and develop compelling customer stories and case studies
Collaborate with Sales to support content and campaigns aligned with revenue goals
Required Qualifications
Bachelor's degree in Marketing or related field, or equivalent work experience
3-5 years of experience in Solutions Marketing, Product Marketing, or Demand Generation within B2B SaaS
Experience with solution positioning and value proposition development
Strong understanding of full-funnel solution messaging across the buyer journey
Proven ability to partner closely with sales teams and align around revenue goals