Marketing Automation Specialist
About FIT Franchise BrandsFIT Franchise Brands is the parent company to two leading fitness concepts, MAX Fitness & Wellness and Farrell’s eXtreme Bodyshaping. We are a fast-growing franchisor focused on helping people transform their lives through fitness, nutrition, and community.Our team supports franchise owners across the country with proven systems, marketing strategies, and operational excellence. We are looking for a Marketing Automation Specialist to help elevate our marketing infrastructure and drive results across our brands.Role OverviewWe are seeking a highly organized and detail-oriented Marketing Automation Specialist to support and optimize our automated marketing systems.This role is ideal for a “technical creative” who enjoys both the structure of CRM automation and the craft of writing compelling marketing messages. You will play a key role in shaping the customer journey from first touchpoint through long-term engagement.Key ResponsibilitiesWorkflow Support & Development: Build, manage, and optimize automated lead nurturing sequences and CRM workflowsContent Creation: Write email, SMS, and landing page copy aligned with brand voice and campaign goalsPlatform Management: Support administration of our marketing automation platform (GoHighLevel or similar)Quality Assurance: Test campaigns, links, triggers, and logic to ensure a seamless user experienceOptimization: Identify opportunities to improve funnels, engagement, and conversion ratesQualifications & SkillsExperience with GoHighLevel or similar platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)Strong writing skills with the ability to drive action and engagementHigh attention to detail and strong organizational skillsLogical thinker with an interest in automation and customer journeysAbility to manage multiple projects in a fast-paced environmentRecent graduates with relevant internships or hands-on experience are encouraged to applyBenefits & CultureWe offer a supportive, high-performance environment along with a strong benefits package:Flexible Structure: In-person role with Remote Fridays year-roundSummer Fridays: Early 3:00 PM finish from Memorial Day through Labor DayHealth Coverage: 70% of medical insurance premiums covered by the companyAdditional Benefits: Dental, vision, and life insurance optionsRetirement: 401(k) with company matchPaid Time Off: 15 PTO days annually, with up to 5 days carryoverProfessional Growth: Ongoing development and learning opportunitiesFitness Perks: Complimentary membership at MAX Fitness & Wellness or Farrell’s eXtreme BodyshapingPay: $55,000.00 - $60,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee discountHealth insuranceLife insurancePaid time offProfessional development assistanceVision insuranceWork Location: In person