Head of Marketing

Director/VP of MarketingEdison is partnered with an innovative, venture-backed wearable technology startup based in Boston that is building connected consumer products at the intersection of hardware and software. As the company scales its commercial footprint and expands strategic partnerships, they are looking to hire a Director/VP of Marketing to lead category positioning, partner enablement, and go-to-market execution.This is a highly visible leadership role suited to someone who enjoys building from the ground up, working cross-functionally with product and engineering teams, and translating complex technology into clear customer and partner value.Key ResponsibilitiesDefine and execute the company’s marketing and brand strategy as the business scalesDevelop compelling positioning and messaging for new and emerging technology productsBuild partner-facing materials that support commercial growth and strategic partnershipsLead go-to-market planning for new product launches and partner integrationsDrive demand generation initiatives across digital, content, and partner channelsEstablish marketing processes, metrics, and operating cadence in a fast-moving startup environmentIdeal Background10+ years of marketing leadership experience (Director / Head / VP level)Proven track record marketing hardware-enabled or technical consumer productsExperience working closely with product, engineering, and commercial teamsComfortable operating in a hands-on, high-growth startup environmentStrong storytelling and communication skills, with the ability to simplify complex technologyIndustry BackgroundsWe are particularly interested in candidates coming from:Consumer electronicsWearable technologyConnected devices / IoTHealth, fitness, or performance technologyRobotics, sensors, or advanced hardware productsEmerging technology or deep-tech startupsLocation: Boston Compensation: Competitive salary + meaningful equity participationIf you’re excited about building category-defining products and shaping the commercialization strategy for a fast-growing technology company, please apply for a confidential conversation.