Director of eCommerce & DTC
Position: Director of eCommerce & DTCSalary: $100,000-150,000Benefits: Free Medical Insurance, Vision, PTO, Birthday Bonus, Discretionary Bonus potential, free snacks & drinks, etc.Location: Ada, MI (Onsite)We Are Seeking a Full-time, Permanent Director Of ECommerce & DTC To Join a Growing Team & Company! Here Are a Few Reasons Why You Should ApplyVoted as an Inc 500 Fastest Growing CompaniesFun culture, work hard / play hardDirect access to leadership teamOpportunity to own eCommerce, digital marketing, DTCGreat location in Ada, MI in a fully remodeled office - ping pong, pin ball, onsite gym, free snacks / drinks, etc.Responsibilities Of The Director Of ECommerce & DTCOwn and manager PPC strategy across Meta, Google, Tiktok Ads, Amazon Ads, or other platformsOversee and guide organic social strategy across TikTok, Instagram, YouTube, and othersPlan, launch, test, and scale campaignsManage and optimize six and seven-figure monthly ad budgetsContinuously improve ROAS, CPC, CAC, LTV, and contribution marginOwn end-to-end creative strategy for all paid and organic mediaDirect & produce short form video ads, static & motion graphics, product demos - Working hands-on with videography, lighting, framing, audio, editing, and pacingBuild creative testing systems (hooks, angles, formats, CTAs)Design, build, or heavily influence high-converting landing pagesCollaborate with development and design teamsOwn full-funnel conversion optimizationOwn performance tracking and reporting across all platforms - build dashboards & reportingPreferred Experience Of The Director Of ECommerce & DTC10+ years of hands-on PPC (Pay-per-click) experience (not agency oversight only)Proven track record scaling DTC or performance-driven brands with case studies and examplesDeep expertise in Meta Ads, Google Ads (Search, Display, YouTube, Performance Max), TikTok AdsStrong understanding of direct-response marketing principlesAdvanced experience with creative testing frameworksHTML knowledge & experienceHands-on videography and video editing experienceStrong landing page and funnel optimization backgroundComfortable managing large budgets and making high-stakes decisionsHighly analytical with strong business intuition, experience with Google Analytics (GA4)Self-directed, fast-moving, and accountableBachelor's degree or higher in marketing/advertisingBonus Experience Of The Director Of ECommerce & DTCExperience in consumer electronics, communications, or hardware productsExperience working with founder-led brandsUGC creator management experienceCRO tools (Hyros, etc.)Experience building internal creative teamsExperience scaling products into retail or omnichannel environments#INMAR2026