Tier 3 Certified Program Lead & Media Strategy Expert

We're looking for a strategic, hands-on leader to drive dealer-level marketing performance across our OEM-certified ecosystem. As the Tier 3 Certified Program Lead & Media Strategy Expert, you'll shape and govern our Tier 3 program—owning media strategy, data activation, and partner performance—while connecting OEM strategy to real dealer outcomes.Key ResponsibilitiesWhat You'll DoLead and evolve the Tier 3 Certified Program across media, websites, data, and retail toolsOwn the Tier 3 media strategy across Paid Search, Paid Social, Programmatic (CTV/OTT), and automotive endemic platformsDrive data and identity activation (Epsilon, CDPs, tagging) across dealer websites and campaignsEstablish closed-loop measurement from media ? engagement ? lead ? saleManage and optimize a network of certified partners, ensuring performance and complianceIncrease dealer adoption through clear playbooks, training, and storytellingDeliver insights and optimization strategies across the full funnelBasic QualificationsBachelors Degree RequiredMinimum 7 years in automotive digital marketing, Tier 3 media, or OEM program managementDeep expertise in dealer-level media and co-op environmentsStrong understanding of the automotive ecosystem (web providers, endemic, agencies, data partners)Experience with data frameworks (Epsilon, CDPs, tagging strategies)Hands-on experience with Google Ads, Meta, programmatic, and analytics tools (GA4, CRM, Adobe)Preferred QualificationsIncreased dealer participation in the Tier 3 Certified ProgramImproved media performance (lower CPL, higher ROAS, stronger conversionsScaled adoption of data and measurement frameworksMeasurable lift in VDPs, leads, and salesReduced waste and improved alignment across Tier 1, 2, and 3J-18808-Ljbffr