Head of Social & Content

About KromaKroma is a premium functional wellness brand built on a simple belief: that nourishing yourself should feel as good as it tastes. Born from 20+ years of expertise in superfoods and adaptogens, we create products that are as beautiful as they are effective, designed for women who are done settling for less in their health, their bodies, or their lives.We have the best products in the category, a respected brand, and a remarkable cap table. What we don't have yet is a content machine that matches that quality. That's what you're here to build.The roleThis is not a post-three-times-a-week-and-report-on-engagement role. This is a builder role.You are a social media obsessive in the best possible way. You wake up thinking about content, you can't scroll without reverse-engineering why something worked, and you have a strong point of view about what makes a brand truly magnetic online. You also understand that AI isn't the future, it's now, you use it daily to sharpen strategy, accelerate ideation, and find efficiencies that let you do more of the work that actually matters.You will build the organic-to-paid content flywheel from scratch and own everything that comes out of it. You'll work directly with our founder, Head of Growth, and in-house designer to shape the voice, aesthetic, and energy of this brand across every platform.What you'll own:Organic social & communityOwn full organic social strategy across Instagram, TikTok, LinkedIn, Pinterest, YouTube, Reddit, etc.Maintain a weekly publishing cadence of static posts, stories, and video executed with a creative eye and relentless consistency (minimum 5 IG posts + 7 TT posts per week)On-camera presence when needed: you're comfortable being a brand voice and showing up with energyCommunity engagement that builds real loyalty, not just follower countsPartner with like-minded brands for monthly giveaways to expand brand awarenessMonthly blog content including recipes, editorial series, and SEO-driven postsBuild out founder and executive visibility on LinkedInCreative strategy & directionWrite and direct creative briefs for every content format: UGC, founder story, ingredient-led, testimonial, competitor comparison, memes, etc.Build ailment-specific and angle-specific content series that match our landing page architecture: one hook, one page, one content series per concern we ownDirect our in-house designer on social creative- you write the Asana brief, they executeOwn TikTok, Instagram Reels, and YouTube Shorts as primary growth channels. Know what's working right now, not six months agoPerformance & reportingPerformance reporting with data-driven insights that actually change what you do nextCollaborate with our influencer and affiliate lead on creator overlap and attributionManage and hold our social agency accountable to brand standards, timelines, and KPIsWhat you've done beforeBuilt a content operation at a DTC wellness, supplement, or CPG brand you've shipped at volume, not just managed an agencyGrown an organic social presence that meaningfully contributed to paid performance. You understand the flywheel, not just the feedWritten creative briefs that non-strategic people can execute without hand-holdingRead performance data and made content decisions from it: hook rate, watch time, share rate, save rate. You know which metric predicts paid performance5–8 years in social media, ideally with CPG, wellness, or lifestyle brandsFluent in AI tools and using them daily for strategy, analytics, ideation, and efficiencyComfortable with Canva, CapCut, Figma, and a cameraWorked in a lean team where you had to be strategist and executor simultaneouslyBased in or near Los Angeles with flexibility for in-person collaborationWhat we don't want✕ Agency background only, we need someone who has owned results, not managed deliverables✕ Someone who thinks social is about aesthetic consistency and brand voice documents✕ Someone who needs six weeks to build a content calendar✕ Someone who hasn't shipped short-form video content in the last 12 months✕ Someone who doesn't genuinely live in the wellness spaceWhat we're really looking forSkills matter, but what we can't teach is the fire. We want someone who brings infectious energy, thinks outside every box, and cares deeply about doing excellent work. If you're the kind of person who sends voice memos about content ideas at 10pm and can't help but pitch a better way to do something, we want to meet you.Your first 30 daysAudit our current content. Recruit 20 micro-creators. Ship 20 pieces of content. Brief the designer on 5 social creative formats. Identify the 3 content angles that will become our core series. If this sounds like a lot, this role is probably not for you.