Assistant Athletics Director For Fan Engagement Ticketing (78841)

divh2Assistant Athletics Director For Fan Engagement Ticketing/h2pIona University Athletics seeks an innovative and strategic Assistant Director of Athletics for Fan Engagement and Ticketing to lead comprehensive marketing, promotional, and fan experience initiatives across all varsity sports and will have a shared oversight of ticketing operations. Reporting to the Senior Associate AD for Development, this position will develop and execute data-driven marketing strategies to increase attendance, enhance game-day atmosphere, drive ticket sales, and elevate the visibility of Iona Athletics within the campus community, Metro Atlantic Athletic Conference, and broader metropolitan New York area./ppThis is a full-time, 12-month position based in New Rochelle, NY. Regular evening and weekend work is required to support home athletic events./ph3Key Responsibilities/h3ulliDevelop and implement comprehensive annual marketing plans to promote all Iona Athletics programs, with primary emphasis on mens and womens basketball/liliCreate integrated marketing campaigns utilizing traditional, digital, grassroots, and social media strategies to drive ticket sales, attendance, and fan engagement/liliCollaborate with campus partners to plan and execute marketing strategies and promotional schedules that engage students in an impactful manner while preparing digital and print promotional collateral for event advertisements/liliExecute targeted promotional campaigns for season ticket sales, single-game ticket sales, group sales, and special events for mens and womens basketball and other sports/events as needed, including but not limited to postseason events hosted by Iona, performing arts events, Commencement, etc./liliUnder the direction of the Senior Associate AD for Development, work with corporate partners to maximize marketing opportunities and fulfill partnership obligations/liliDevelop and maintain relationships with key campus partners (Residential Life, Student Affairs, Campus Dining, Spirit Organizations) to drive student attendance and engagement/liliManage grassroots marketing efforts and community outreach initiatives to build the Gaels fan base in Westchester County and the greater New York metropolitan area/liliServe as the primary game-day producer for mens and womens basketball, creating and executing comprehensive game scripts, rundowns, and playlists to create a premiere fan experience/liliCollaborate with facility and event management staff to ensure a seamless, best-in-class fan experience while directly leading a team of graduate assistants, interns and/or student workers to execute all ticketing operations, including but not limited to all POS operations, admissions/entry procedures, team pass/comp list procedures, VIPs, etc./liliOversee all in-game entertainment elements including videoboard content, music selection, public address announcements, promotions, and fan activation zones/liliDesign and implement innovative fan engagement programs including loyalty programs (e.g., rewards platforms, junior fan clubs), theme nights, and special promotions/liliLead market research initiatives and analyze engagement data to inform strategic decisions in pricing, amenities, giveaways, programming, etc./liliCreate compelling graphics, videos, and multimedia content for social media platforms, LED videoboards, and digital advertising that showcase student-athletes and coaches for promotional marketing purposes/liliCollaborate with Athletic Communications to ensure brand consistency across all digital and traditional media/liliManage social media engagement strategies that grow followers, drive ticket sales, and enhance the overall digital presence of Iona Athletics/liliOversee website content related to marketing initiatives, promotional calendars, and fan engagement programs/liliDevelop and manage the marketing and promotions budget, ensuring strategic allocation of resources/liliTrack campaign expenses and provide regular budget reports/liliIdentify cost-effective marketing solutions and ROI-positive initiatives/liliProcess invoices, purchase orders, and financial documentation in accordance with university policies/liliRecruit, hire, train, and supervise marketing staff, including but not limited to, graduate assistants, interns and student workers/liliOversee game-day staff including DJs, video board operators, promotional team members and box office staff while collaborating with spirit squads/liliProvide performance evaluations and professional development opportunities as directed/liliAssign duties, responsibilities, and projects to ensure efficient operations/liliFoster a collaborative, creative, and high-performance team culture/liliEnsure all marketing activities comply with NCAA, MAAC, and institutional rules and regulations/liliRepresent the athletics department at campus meetings, community events, and conference functions/liliMaintain awareness of and adherence to all university policies and procedures/li/ulh3Qualifications/h3pRequired Qualifications/pulliBachelors degree in Marketing, Communications, Sports Management, Business, or related field/liliMinimum 3-5 years of professional experience in sports marketing, athletics promotions, or fan engagement/liliDemonstrated experience at the NCAA Division I level or professional sports organization strongly preferred/liliProven track record of developing and executing successful marketing campaigns that drove measurable increases in attendance and ticket revenue/li/ulpTechnical Skills/pulliProficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)/liliAdvanced knowledge of Microsoft Office Suite (Word, Excel, PowerPoint)/liliExperience with social media management platforms and analytics tools/liliExperience with marketing automation platforms, CRM systems, and data analytics tools/liliProficiency with website content management systems/li/ulpProfessional Competencies/pulliExceptional written and verbal communication skills/liliStrong project management abilities with capacity to manage multiple priorities and deadlines simultaneously/liliCreative problem-solving skills and innovative thinking/liliData-driven decision-making approach with ability to analyze metrics and adjust strategies accordingly/liliExcellent interpersonal skills with ability to build relationships across diverse constituencies/liliCustomer service orientation with commitment to delivering exceptional experiences/liliAbility to work collaboratively across departments while also taking independent initiative/liliStrong leadership skills with experience supervising and developing staff/li/ulpOther Requirements/pulliAvailability to work flexible hours including evenings, weekends, and holidays as required by athletic event schedule/liliValid drivers license with good driving record; must be insurable/liliAbility to work on-site in New Rochelle with occasional remote work during inclement weather or special circumstances/liliCommitment to NCAA Division I athletics and understanding of NCAA rules and regulations/liliPassion for college athletics and creating memorable fan experiences/li/ulpPreferred Qualifications/pulliMasters degree in Marketing, Sports Management, Communications, or related field/lili5+ years of experience in NCAA Division I athletics marketing and fan engagement/liliExperience working in the Metro Atlantic Athletic Conference or similar mid-major Division I conference/liliBackground in ticket sales, revenue generation, or corporate partnerships/liliFamiliarity with the New York/New Jersey sports market and media landscape/liliExperience producing events for high-profile games or championship events/liliTrack record of developing successful student engagement initiatives/li/ul/div