{"schemaVersion":"jobsearcher.job.v1","id":"7aff0dcdb18e7bd2feb84777","url":"https://jobsearcher.com/jobs/7aff0dcdb18e7bd2feb84777","canonicalUrl":"https://jobsearcher.com/jobs/7aff0dcdb18e7bd2feb84777","title":"General Manager","description":"General ManagerPearl operates a large consumer marketplace that connects people with independent professionals. We are now building a B2B business to help those professionals acquire clients and grow their own solo practices.\r\nThis role is the General Manager of that B2B business.\r\nYou will own the end-to-end strategy, execution, and P&L for our B2B portfolio building the go-to-market engine that will take the business from early revenue to a $100M+. This role is equal parts strategy and hands-on execution, designed for a leader who thrives in ambiguity.\r\nGeneral Management & P&LFull ownership of the B2B business, including P&L, pricing, packaging, and the growth roadmap.\r\nAccountability for scaling the business from early revenue to $100M+ over time by building a repeatable go-to-market model and a strong operating foundation.\r\nAct as CEO of the business line: set priorities, make tradeoffs, and allocate resources for maximum impact\r\nGo-to-Market Strategy & ExecutionDesign, build, and scale an end-to-end GTM engine across acquisition, activation, conversion, retention, and monetization, ensuring tight alignment between product, marketing, sales, and customer success\r\nDevelop and operationalize a repeatable vertical launch playbook, from market selection and positioning through execution, measurement, and iteration\r\nAnticipate market and customer inflection points, proactively evolving GTM strategy using leading indicators and pattern recognitionsetting direction based on what's coming next, not just reporting on what's already happened\r\nTranslate customer insights and performance data into sustained revenue growth, turning qualitative and quantitative signals into clear priorities, experiments, and scalable growth motions\r\nProduct Operations & Cross-Functional LeadershipPartner closely with Product, Engineering, Business Development, Operations, and executive team to identify and launch AI-driven capabilities that materially improve customer outcomes and unit economics.\r\nInfluence product and platform roadmaps to ensure GTM and business economics are tightly integrated\r\nEstablish operating cadence, KPIs, and governance that enable fast execution without unnecessary bureaucracy\r\nBe the \"glue\" that fosters alignment and connectivity via strong communication, change management, and knowledge management practices down and across team hierarchies.\r\nHire and lead the team needed to drive growth as the business scales\r\nExternal LeadershipRepresent Pearl externally with partners, at conferences, and within the independent professional ecosystem\r\nBuild strategic partnerships that accelerate distribution, credibility, and adoption\r\nWhat Success Looks LikeFirst 90 Days\r\nDeep understanding of the customer, market, product, and revenue mechanics\r\nIdentification and activation of the highest-impact near-term revenue levers\r\nDelivery of a clear GTM roadmap, hiring plan, and initial pricing and packaging hypotheses\r\n6 Months\r\nDemonstrable acceleration in acquisition, conversion, and revenue velocity\r\nEarly proof points that the vertical playbook is repeatable\r\nOperating cadence, KPIs, and team structure in place to support scale\r\n12 Months\r\nA validated path toward unlocking the broader $100M+ opportunity\r\nPearl positioned as a category-defining platform for independent professionals\r\nThe Ideal CandidateRequired Experience\r\nGM- or VP-level leader with full P&L ownership\r\nProven experience scaling a B2B, SaaS, marketplace, or platform business from early revenue to tens of millions\r\nDeep understanding of SMB, microbusiness, or solo professional markets\r\nHands-on GTM operator with experience building acquisition and conversion engines\r\nComfortable operating in zero-to-one and one-to-many environments with incomplete playbooks\r\nStrongly Aligned Backgrounds\r\nExperience at companies serving independent professionals or small businesses (e.g., Intuit, Shopify, Square, Toast, GoDaddy, or similar)\r\nExperience launching new verticals or business lines from scratch\r\nExperience building or commercializing AI-powered products\r\nLeadership Profile\r\nEntrepreneurial, high-ownership mindset with a bias for action\r\nComfortable with ambiguity and capable of bringing clarity quickly\r\nData-driven, customer-obsessed, and outcomes-oriented\r\nWilling to operate at both strategic and executional levels\r\nNice to Have\r\nMarketplace, lead-generation, or freemium business model experience\r\nExperience in legal tech or related vertical SaaS markets serving independent professionals\r\nFounder experience with strong learning velocity\r\nExperience leading businesses as GM, Head of B2B, VP GTM, or similar\r\nWhy Join PearlTrue ownership: a GM role with real authority and accountability\r\nA massive market opportunity at the intersection of AI and independent professionals\r\nAbility to shape product, GTM, and team from the ground up\r\nBacked by an established consumer platform\r\nA rare opportunity to build a category-defining business, not just optimize an existing one\r\nRemote from these states: California, Florida, Georgia, Idaho, Illinois, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington, and Wisconsin.\r\nPay Transparency: Pearl will provide pay transparency information upon application to those in qualifying jurisdictions. (Employment is with JustAnswer LLC, a Pearl company.)\r\nOur Commitment to an Inclusive Workplace\r\nWe welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.\r\nAI Disclosure & Informed Consent\r\nArtificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy.","company":"Justanswer","rawCompany":"justanswer","city":"Washington","state":"DC","isRemote":false,"isActive":false,"createdAt":"2026-05-02T12:21:03.769Z","occupations":[{"code":"11-1021.00","title":"General and Operations Managers","slug":"general-and-operations-managers"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"11-2022.00","title":"Sales Managers","slug":"sales-managers"}],"industries":[{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"513210","title":"Software Publishers","slug":"software-publishers"},{"code":"541611","title":"Administrative Management and General Management Consulting Services","slug":"administrative-management-and-general-management-consulting-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"General Manager","description":"General ManagerPearl operates a large consumer marketplace that connects people with independent professionals. We are now building a B2B business to help those professionals acquire clients and grow their own solo practices.\r\nThis role is the General Manager of that B2B business.\r\nYou will own the end-to-end strategy, execution, and P&L for our B2B portfolio building the go-to-market engine that will take the business from early revenue to a $100M+. This role is equal parts strategy and hands-on execution, designed for a leader who thrives in ambiguity.\r\nGeneral Management & P&LFull ownership of the B2B business, including P&L, pricing, packaging, and the growth roadmap.\r\nAccountability for scaling the business from early revenue to $100M+ over time by building a repeatable go-to-market model and a strong operating foundation.\r\nAct as CEO of the business line: set priorities, make tradeoffs, and allocate resources for maximum impact\r\nGo-to-Market Strategy & ExecutionDesign, build, and scale an end-to-end GTM engine across acquisition, activation, conversion, retention, and monetization, ensuring tight alignment between product, marketing, sales, and customer success\r\nDevelop and operationalize a repeatable vertical launch playbook, from market selection and positioning through execution, measurement, and iteration\r\nAnticipate market and customer inflection points, proactively evolving GTM strategy using leading indicators and pattern recognitionsetting direction based on what's coming next, not just reporting on what's already happened\r\nTranslate customer insights and performance data into sustained revenue growth, turning qualitative and quantitative signals into clear priorities, experiments, and scalable growth motions\r\nProduct Operations & Cross-Functional LeadershipPartner closely with Product, Engineering, Business Development, Operations, and executive team to identify and launch AI-driven capabilities that materially improve customer outcomes and unit economics.\r\nInfluence product and platform roadmaps to ensure GTM and business economics are tightly integrated\r\nEstablish operating cadence, KPIs, and governance that enable fast execution without unnecessary bureaucracy\r\nBe the \"glue\" that fosters alignment and connectivity via strong communication, change management, and knowledge management practices down and across team hierarchies.\r\nHire and lead the team needed to drive growth as the business scales\r\nExternal LeadershipRepresent Pearl externally with partners, at conferences, and within the independent professional ecosystem\r\nBuild strategic partnerships that accelerate distribution, credibility, and adoption\r\nWhat Success Looks LikeFirst 90 Days\r\nDeep understanding of the customer, market, product, and revenue mechanics\r\nIdentification and activation of the highest-impact near-term revenue levers\r\nDelivery of a clear GTM roadmap, hiring plan, and initial pricing and packaging hypotheses\r\n6 Months\r\nDemonstrable acceleration in acquisition, conversion, and revenue velocity\r\nEarly proof points that the vertical playbook is repeatable\r\nOperating cadence, KPIs, and team structure in place to support scale\r\n12 Months\r\nA validated path toward unlocking the broader $100M+ opportunity\r\nPearl positioned as a category-defining platform for independent professionals\r\nThe Ideal CandidateRequired Experience\r\nGM- or VP-level leader with full P&L ownership\r\nProven experience scaling a B2B, SaaS, marketplace, or platform business from early revenue to tens of millions\r\nDeep understanding of SMB, microbusiness, or solo professional markets\r\nHands-on GTM operator with experience building acquisition and conversion engines\r\nComfortable operating in zero-to-one and one-to-many environments with incomplete playbooks\r\nStrongly Aligned Backgrounds\r\nExperience at companies serving independent professionals or small businesses (e.g., Intuit, Shopify, Square, Toast, GoDaddy, or similar)\r\nExperience launching new verticals or business lines from scratch\r\nExperience building or commercializing AI-powered products\r\nLeadership Profile\r\nEntrepreneurial, high-ownership mindset with a bias for action\r\nComfortable with ambiguity and capable of bringing clarity quickly\r\nData-driven, customer-obsessed, and outcomes-oriented\r\nWilling to operate at both strategic and executional levels\r\nNice to Have\r\nMarketplace, lead-generation, or freemium business model experience\r\nExperience in legal tech or related vertical SaaS markets serving independent professionals\r\nFounder experience with strong learning velocity\r\nExperience leading businesses as GM, Head of B2B, VP GTM, or similar\r\nWhy Join PearlTrue ownership: a GM role with real authority and accountability\r\nA massive market opportunity at the intersection of AI and independent professionals\r\nAbility to shape product, GTM, and team from the ground up\r\nBacked by an established consumer platform\r\nA rare opportunity to build a category-defining business, not just optimize an existing one\r\nRemote from these states: California, Florida, Georgia, Idaho, Illinois, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington, and Wisconsin.\r\nPay Transparency: Pearl will provide pay transparency information upon application to those in qualifying jurisdictions. (Employment is with JustAnswer LLC, a Pearl company.)\r\nOur Commitment to an Inclusive Workplace\r\nWe welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.\r\nAI Disclosure & Informed Consent\r\nArtificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy.","datePosted":"2026-05-02T12:21:03.769Z","dateModified":"2026-05-02T12:21:03.769Z","hiringOrganization":{"@type":"Organization","name":"Justanswer","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Washington","addressRegion":"DC","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"7aff0dcdb18e7bd2feb84777"},"url":"https://jobsearcher.com/jobs/7aff0dcdb18e7bd2feb84777"}}