VP, Marketing Strategy & Go-To-Market

Vice President Of Marketing Strategy, Brand & Go-To-MarketLegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you're ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can't wait to meet you. Human-in-the-loop At LegalZoom, we operate with a human-in-the-loop model, where AI enhancesrather than replaceshuman judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making. To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration. Work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more. This hybrid position will work remotely as well as onsite in our Sherman Oaks or Mountain View offices.Enterprise Marketing & Long-Term StrategyDefine and translate company-level strategy into an integrated, multi-year marketing and brand roadmapLead long-term strategic planning across brand, product marketing, and go-to-market in the context of AI-driven disruptionBuild durable competitive positioning strategies that evolve with changing distribution models, AI search, and emerging customer behaviorsDevelop and execute strategies to acquire and successfully integrate established businesses to expand our SAM, diversify our customer mix and shift towards higher LTV cohortsPartner with Executive Leadership to shape portfolio strategy across LZ, IA, NCH, and future acquisitionsCreate a connected, cross-brand architecture that clarifies roles, positioning, and market differentiation across the portfolioBrand Strategy, Creative & Portfolio StewardshipOwn the overarching brand strategy across all company brands, ensuring clarity, differentiation, and consistencyOversee brand/creative team and strategy that is timely and unique to ensure the company shows up with authority, trust, and innovation across all channelsLead research & insights to inform long-term brand investment, positioning evolution, and competitive advantageIn partnership with the brand team, define brand architecture and connection strategy across all LegalZoom owned brandsDevelop brand partnership and sponsorship strategies that elevate brand equity and expand reach into new audiences and ecosystemsEnsure brand strategy is directly connected to product GTM strategiesaligning narrative, value proposition, and launch sequencingDefine and monitor brand KPIs and connect brand health to business outcomesGo-To-Market & Product Marketing LeadershipOwn the enterprise-wide go-to-market strategy across products, segments, and channelsCreate stronger integration between brand strategy and product GTM execution to ensure cohesive storytelling and market impactLead product positioning, messaging frameworks, pricing & packaging strategy, and market differentiationDrive coordinated product launches in partnership with Product, Sales, and Growth teamsBuild repeatable GTM playbooks that scale across multiple brands and newly acquired businessesShape AI-driven GTM strategies, including how AI-enabled products are positioned, launched, and adoptedAI Strategy, Partnerships & Ecosystem DevelopmentDefine and lead the company's AI go-to-market strategyDevelop AI partnership strategy across technology platforms, distribution partners, and ecosystem playersIdentify strategic alliances that enhance AI capabilities, distribution leverage, and brand authorityAnticipate shifts in AI-driven discovery, decision-making, and customer acquisition modelsPosition the company as a leader in AI-enabled business formation and compliance solutionsMulti-Model Content & Distribution StrategyDevelop a broader multi-model content strategy beyond traditional SEOShape content distribution across social, partnerships, video, experiential, and emerging platformsEnsure content strategy supports both long-term brand equity and near-term GTM impactAlign product storytelling, brand narrative, and educational content into a unified systemResearch & InsightsLead qualitative and quantitative research to uncover evolving customer needs and competitive whitespaceMonitor market dynamics, AI adoption trends, and cultural shifts to inform strategic pivotsUse data and insight to influence product roadmap, positioning, and long-term brand strategy You have12+ years of senior marketing leadership experience across brand, product marketing, and go-to-market strategyProven track record building long-term marketing strategy in rapidly evolving or disruptive industriesDemonstrated experience integrating brand and product GTM strategies across multiple brands or business unitsExperience developing acquisition marketing strategies and integrating acquired businesses into cohesive brand and GTM systemsProven ability to acquire and grow subscription businesses through integrated marketing strategiesExperience building strategic partnerships and sponsorship programs that drive measurable impactExceptional strategic thinking capabilities with the ability to translate long-term vision into operational executionStrong executive presence and ability to influence cross-functional leadershipData-informed mindset with comfort defining enterprise-level success metricsThe salary range for this role is $216,000 - $345,600. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below. Medical, Dental, Vision Insurance 401k, With Matching Contributions Paid Time Off Health Savings Account (HSA) Flexible Spending Account (FSA) Short-Term/Long-Term Disability Insurance Plus other wellness benefits to include: Fertility Mental Health One Medical Fringe lifestyle benefits up to $250 Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.