{"schemaVersion":"jobsearcher.job.v1","id":"74977d2516bf7caaf8c9735b","url":"https://jobsearcher.com/jobs/74977d2516bf7caaf8c9735b","canonicalUrl":"https://jobsearcher.com/jobs/74977d2516bf7caaf8c9735b","title":"Manager, Website & Conversion Optimization","description":"Description:\nThe Opportunity\nWe're looking for a hands-on Manager of Website & Conversion Optimization to own how CeriFi's digital properties look, function, and convert. This role sits at the center of our B2B and B2C growth strategy - owning execution on our website platform while running the testing and optimization program that turns traffic into revenue across CeriFi's portfolio of brands.\nYou'll partner closely with Marketing, Digital, and a lean Engineering team to prioritize and ship site changes, then use data and experimentation to continuously improve conversion. This is a role for someone who is equally comfortable in a CMS and in an analytics dashboard — someone who can move fast, work within real constraints, and show measurable results.\nWhat you will do\nWebsite Ownership & Execution\nOwn day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io)\nPartner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives\nMaintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards\nServe as the primary point of contact for website requests, triaging and sequencing work against business priority\nConversion Rate Optimization\nBuild and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels\nIdentify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights\nOwn conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation\nPartner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging\nReport on test results, site performance, and CRO impact against revenue and pipeline goals\nCross-functional collaboration\nWork closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap\nPartner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications\nCollaborate with Creative on page design, content structure, and brand consistency\nSupport new brand, product, and campaign launches with timely, well-executed site\nRequirements:\nWhat we are looking for\n4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization\nHands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar)\nStrong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan\nExperience working within a multi-site or multi-brand portfolio a plus\nComfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team\nDetail-oriented and organized, with the ability to manage multiple concurrent site workstreams\nA collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal\nAn execution mindset: you move fast, test and iterate, and let data guide decisions\nWhat success looks like\nIn your first 60 days, you will have audited CeriFi's website properties, established a working cadence with Engineering and Creative, and identified the highest-impact CRO opportunities across the portfolio.\nWithin 3 months, you will have a testing program live on priority pages, a clear website roadmap aligned to business priorities, and early wins on conversion improvement to point to.\nBy 6 months, you will have built a repeatable system for prioritizing, shipping, and measuring website and CRO work - with a track record of measurable learnings & conversion gains across CeriFi's brand portfolio.","company":"Cerifi","rawCompany":"cerifi","city":"Denver","state":"CO","isRemote":false,"isActive":false,"createdAt":"2026-08-14T13:47:42.747Z","occupations":[{"code":"13-1161.01","title":"Search Marketing Strategists","slug":"search-marketing-strategists"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"11-2011.00","title":"Advertising and Promotions Managers","slug":"advertising-and-promotions-managers"}],"industries":[{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"},{"code":"541512","title":"Computer Systems Design Services","slug":"computer-systems-design-services"},{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Manager, Website & Conversion Optimization","description":"Description:\nThe Opportunity\nWe're looking for a hands-on Manager of Website & Conversion Optimization to own how CeriFi's digital properties look, function, and convert. This role sits at the center of our B2B and B2C growth strategy - owning execution on our website platform while running the testing and optimization program that turns traffic into revenue across CeriFi's portfolio of brands.\nYou'll partner closely with Marketing, Digital, and a lean Engineering team to prioritize and ship site changes, then use data and experimentation to continuously improve conversion. This is a role for someone who is equally comfortable in a CMS and in an analytics dashboard — someone who can move fast, work within real constraints, and show measurable results.\nWhat you will do\nWebsite Ownership & Execution\nOwn day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io)\nPartner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives\nMaintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards\nServe as the primary point of contact for website requests, triaging and sequencing work against business priority\nConversion Rate Optimization\nBuild and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels\nIdentify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights\nOwn conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation\nPartner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging\nReport on test results, site performance, and CRO impact against revenue and pipeline goals\nCross-functional collaboration\nWork closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap\nPartner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications\nCollaborate with Creative on page design, content structure, and brand consistency\nSupport new brand, product, and campaign launches with timely, well-executed site\nRequirements:\nWhat we are looking for\n4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization\nHands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar)\nStrong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan\nExperience working within a multi-site or multi-brand portfolio a plus\nComfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team\nDetail-oriented and organized, with the ability to manage multiple concurrent site workstreams\nA collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal\nAn execution mindset: you move fast, test and iterate, and let data guide decisions\nWhat success looks like\nIn your first 60 days, you will have audited CeriFi's website properties, established a working cadence with Engineering and Creative, and identified the highest-impact CRO opportunities across the portfolio.\nWithin 3 months, you will have a testing program live on priority pages, a clear website roadmap aligned to business priorities, and early wins on conversion improvement to point to.\nBy 6 months, you will have built a repeatable system for prioritizing, shipping, and measuring website and CRO work - with a track record of measurable learnings & conversion gains across CeriFi's brand portfolio.","datePosted":"2026-08-14T13:47:42.747Z","dateModified":"2026-08-14T13:47:42.747Z","hiringOrganization":{"@type":"Organization","name":"Cerifi","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Denver","addressRegion":"CO","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"74977d2516bf7caaf8c9735b"},"url":"https://jobsearcher.com/jobs/74977d2516bf7caaf8c9735b"}}