{"schemaVersion":"jobsearcher.job.v1","id":"71ec442dacb7dcbbad10a9b3","url":"https://jobsearcher.com/jobs/71ec442dacb7dcbbad10a9b3","canonicalUrl":"https://jobsearcher.com/jobs/71ec442dacb7dcbbad10a9b3","title":"WEB OPTIMIZATION STRATEGIST","description":"Location: Cambridge, MA (onsite T-W-Th)\nType: W2 Contract\nHours: Full-time hours\nDuration: 3-6 months (Temp-To-Permanent Hire around 3-6 months)\nCompensation Range: $75 - 85 per hour\n\nCella is seeking an experienced Web Optimization Strategist for an exciting opportunity to join the digital team at our client, an American multinational biotechnology company. This is a contract opportunity with full-time hours, that will run between 4-6 months long with opportunity to extend.\n\nThe Web Experience Manager will be responsible for elevating our HCP and patient web channels-driving frictionless experiences, best‑in‑class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.\n\nResponsibilities:\nOwn Web Strategy & Channel Performance\n\nDevelop and execute website strategy aligned to business objectives and brand priorities.\nOwn performance of the web channel, including engagement, conversion, and business outcomes.\nIdentify and prioritize opportunities to improve journeys, increase lead generation, and drive revenue impact.\nEstablish a roadmap of enhancements across UX, content, performance, and discoverability.\nImprove Customer Experience & Journeys.\n\nDesign clear, intuitive end-to-end website journeys for HCPs and patients.\nImprove user experience using customer insights, analytics, and usability best practices.\nDrive UX deep dives with Brand and Omnichannel Engagement leads to identify friction points.\nEnsure content is clear, accessible, and consistent across brands.\nGuide teams on best practices for information architecture, accessibility, and usability.\nDrive Conversion Rate Optimization (CRO).\n\nLead conversion optimization initiatives, including hypothesis development and A/B testing.\nAnalyze user behavior (navigation, clicks, drop-offs) to identify improvement opportunities.\nTest and optimize page layouts, content, and features to increase engagement and conversion.\nImprove Website Performance & Technical Health.\n\nIdentify and resolve issues impacting site speed, Core Web Vitals, and technical performance.\nOptimize pages for mobile experience, load time, and scalability.\nMonitor ongoing site health and proactively address performance issues.\nPartner with technical teams to enhance site stability and reliability.\nStrengthen Measurement & Analytics.\n\nDefine clear success metrics (e.g., engagement, navigation, conversion) for each website.\nPartner with customer analytics teams to translate Adobe Analytics data into actionable insights.\nValidate tagging and data integrity in Adobe Analytics prior to launches.\nTrack performance over time and continuously optimize for improved outcomes.\nEnhance Discoverability (SEO/GEO).\n\nSupport already existing activities to increase search visibility and discoverability (SEO/GEO) across web properties.\nRecommend optimizations to content, structure, and metadata to increase organic reach.\nSupport Governance & Compliance.\n\nEnsure consistent use of approved templates, components, and content standards.\nMaintain compliance with privacy, accessibility, and regulatory (PRC) requirements.\nEmbed best practices into web development and publishing workflows.\nQualifications:\n7+ years of experience improving brand websites.\nExperience working in the pharmaceutical industry, especially with HCP and patient audiences.\nUnderstanding of Search Optimization/discoverability e.g., GEO.\nExperience with Adobe CMS, Adobe Analytics.\nUnderstanding of what makes a website effective-clarity, speed, ease‑of‑use, and compelling content.\nComfort working with analytics dashboards, interpreting trends, and making recommendations.\nAbility to collaborate across many teams and guide them toward best practices.\nFamiliarity with regulated review processes (MLR) and digital compliance requirements.\nJOBID: JN -022026-124822\n#LI-CELLA\n#LI-MM9\n\nEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.\n\nAt Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.\n\nPay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).\n\nThis posting is open for thirty (30) days.\n\nIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.","company":"Cella","rawCompany":"cella","city":"Somerville","state":"MA","isRemote":false,"isActive":false,"createdAt":"2026-08-03T22:20:17.099Z","occupations":[{"code":"13-1161.01","title":"Search Marketing Strategists","slug":"search-marketing-strategists"},{"code":"15-1255.00","title":"Web and Digital Interface Designers","slug":"web-and-digital-interface-designers"},{"code":"15-1254.00","title":"Web Developers","slug":"web-developers"}],"industries":[{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"},{"code":"541714","title":"Research and Development in Biotechnology (except Nanobiotechnology)","slug":"research-and-development-in-biotechnology-except-nanobiotechnology"},{"code":"541512","title":"Computer Systems Design Services","slug":"computer-systems-design-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"WEB OPTIMIZATION STRATEGIST","description":"Location: Cambridge, MA (onsite T-W-Th)\nType: W2 Contract\nHours: Full-time hours\nDuration: 3-6 months (Temp-To-Permanent Hire around 3-6 months)\nCompensation Range: $75 - 85 per hour\n\nCella is seeking an experienced Web Optimization Strategist for an exciting opportunity to join the digital team at our client, an American multinational biotechnology company. This is a contract opportunity with full-time hours, that will run between 4-6 months long with opportunity to extend.\n\nThe Web Experience Manager will be responsible for elevating our HCP and patient web channels-driving frictionless experiences, best‑in‑class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.\n\nResponsibilities:\nOwn Web Strategy & Channel Performance\n\nDevelop and execute website strategy aligned to business objectives and brand priorities.\nOwn performance of the web channel, including engagement, conversion, and business outcomes.\nIdentify and prioritize opportunities to improve journeys, increase lead generation, and drive revenue impact.\nEstablish a roadmap of enhancements across UX, content, performance, and discoverability.\nImprove Customer Experience & Journeys.\n\nDesign clear, intuitive end-to-end website journeys for HCPs and patients.\nImprove user experience using customer insights, analytics, and usability best practices.\nDrive UX deep dives with Brand and Omnichannel Engagement leads to identify friction points.\nEnsure content is clear, accessible, and consistent across brands.\nGuide teams on best practices for information architecture, accessibility, and usability.\nDrive Conversion Rate Optimization (CRO).\n\nLead conversion optimization initiatives, including hypothesis development and A/B testing.\nAnalyze user behavior (navigation, clicks, drop-offs) to identify improvement opportunities.\nTest and optimize page layouts, content, and features to increase engagement and conversion.\nImprove Website Performance & Technical Health.\n\nIdentify and resolve issues impacting site speed, Core Web Vitals, and technical performance.\nOptimize pages for mobile experience, load time, and scalability.\nMonitor ongoing site health and proactively address performance issues.\nPartner with technical teams to enhance site stability and reliability.\nStrengthen Measurement & Analytics.\n\nDefine clear success metrics (e.g., engagement, navigation, conversion) for each website.\nPartner with customer analytics teams to translate Adobe Analytics data into actionable insights.\nValidate tagging and data integrity in Adobe Analytics prior to launches.\nTrack performance over time and continuously optimize for improved outcomes.\nEnhance Discoverability (SEO/GEO).\n\nSupport already existing activities to increase search visibility and discoverability (SEO/GEO) across web properties.\nRecommend optimizations to content, structure, and metadata to increase organic reach.\nSupport Governance & Compliance.\n\nEnsure consistent use of approved templates, components, and content standards.\nMaintain compliance with privacy, accessibility, and regulatory (PRC) requirements.\nEmbed best practices into web development and publishing workflows.\nQualifications:\n7+ years of experience improving brand websites.\nExperience working in the pharmaceutical industry, especially with HCP and patient audiences.\nUnderstanding of Search Optimization/discoverability e.g., GEO.\nExperience with Adobe CMS, Adobe Analytics.\nUnderstanding of what makes a website effective-clarity, speed, ease‑of‑use, and compelling content.\nComfort working with analytics dashboards, interpreting trends, and making recommendations.\nAbility to collaborate across many teams and guide them toward best practices.\nFamiliarity with regulated review processes (MLR) and digital compliance requirements.\nJOBID: JN -022026-124822\n#LI-CELLA\n#LI-MM9\n\nEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.\n\nAt Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.\n\nPay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).\n\nThis posting is open for thirty (30) days.\n\nIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.","datePosted":"2026-08-03T22:20:17.099Z","dateModified":"2026-08-03T22:20:17.099Z","hiringOrganization":{"@type":"Organization","name":"Cella","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Somerville","addressRegion":"MA","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"71ec442dacb7dcbbad10a9b3"},"url":"https://jobsearcher.com/jobs/71ec442dacb7dcbbad10a9b3"}}