Senior Salesforce Architect - CX-Driven Backend Engineer

OverviewWe're looking for aDescriptionOverviewWe're looking for a Senior Salesforce Developer to own and evolve Salesforce as the backbone of PRIME's customer experience. This role is backend-first and deeply focused on how Salesforce powers, orchestrates, and scales our customer-facing surfaces — from our PRIME360 Account portal to cart and checkout flows, lifecycle communications, and third-party integrations.This is the first engineering role at PRIME dedicated exclusively to customer experience enablement. You'll sit at the intersection of Salesforce architecture, product strategy, and CX — designing systems that seamlessly connect internal data, business logic, and external digital experiences.You won't just be implementing requirements; you'll help define how Salesforce should function as a modern experience platform, ensuring our customers have coherent, reliable, and human-centered journeys across every touchpoint.Key ResponsibilitiesArchitect and build Salesforce backend systems that power customer-facing experiences across:PRIME360 Account (customer portal)Cart and checkout flowsProduct onboarding and fulfillmentLifecycle marketing and notificationsBuild and expose robust APIs that allow:Customer-facing applications to interact with SalesforceThird parties and partners to integrate with Prime's products and experiencesServe as a technical bridge between Salesforce and external systems, including:Customer portals and web applicationsPayments and billing platformsMarketing automation and lifecycle toolingLead the Salesforce architecture for new CX-driven initiatives, such as:Personalized notifications and lifecycle triggersEmbedded and partner-driven checkout experiencesVendor and service marketplacesDesign and maintain Salesforce data models, Apex services, Flows, and integrations that support complex customer journeys and product logicCollaborate closely with Product, UX, Marketing, and Operations to translate customer experience goals into scalable technical solutionsInfluence platform-level decisions around scalability, reliability, data integrity, and extensibilityChampion clean architecture, thoughtful system design, and long-term maintainabilityRequirementsAbout You5+ years of experience building and supporting customer-facing systemsDeep expertise in Salesforce backend development, including Apex, Flows, SOQL, Salesforce data architecture and schema designStrong experience designing and consuming Salesforce APIs and external integrationsProven ability to think architecturally and strategically, not just at the ticket levelExperience supporting 0?1 or evolving platforms where patterns and best practices are still being definedA strong point of view on how backend systems shape customer experienceComfortable working cross-functionally and influencing product and CX decisions through technical insightNice to HaveExperience with frontend technologies (e.g., React, modern JS frameworks)Familiarity with Node.js or middleware services that sit between Salesforce and customer-facing appsExposure to lifecycle marketing tools or event-driven architecturesWhy Join UsYou'll be joining Prime at a pivotal moment. This role will help define how customer experience is engineered, not just designed. You'll have real ownership over the systems that power our most important customer interactions — and the opportunity to shape a platform that helps entrepreneurs access tools that were once reserved for large enterprises.Impact at scale: Your work will shape the experience of thousands of entrepreneurs using PRIME360.Autonomy + Accountability: You'll be trusted to lead, experiment, and deliver results — no micromanagement, just momentum.Collaborative Culture: You'll work alongside creative thinkers, engineers, and business leaders who care deeply about customer success and innovation.Modernization Mission: You'll play a key role in bringing advanced tech, analytics, and UX discipline to a growing organization — setting the foundation for the next generation of PRIME's digital ecosystemBenefits & PerksCompetitive Compensation — Salary + performance-based bonusComprehensive Health Coverage — Medical, dental, and visionPaid Time Off — Generous PTO, sick days, and paid holidays401(k) with Company MatchParental Leave — Paid leave for new parentsImpact-Driven Culture — Small team, big missionGym Pass — Company-sponsored access to local gymsFree soda and snacksJ-18808-Ljbffr