RevOps Automation & Enablement Lead

Superior Sewing Machine & Supply is seeking a disciplined, detail-oriented RevOps Automation & Enablement Lead to operate the execution engine of our revenue organization as we scale in 2026. This role is responsible for ensuring our sales systems, customer communications, and enablement infrastructure operate cleanly, consistently, and proactively. You will not define commercial strategy — you will execute it with precision, ensuring data integrity, reliable automation, and consistent communication across Sales, Customer Service, Marketing, and Purchasing. This position is built for someone who thrives on structure, accuracy, and accountability, and who understands that poor data hygiene, broken workflows, or inconsistent communication directly undermine revenue performance and customer trust. Role Overview The RevOps Automation & Enablement Lead sits at the intersection of: Revenue Operations Sales Enablement Customer-facing communication Owned brand execution This role owns the systems, workflows, and tools that allow Sales to operate proactively without administrative drag. It is accountable for CRM accuracy, AI-enabled leverage, execution reliability, and visibility into performance. Success is measured by data accuracy, adoption by Sales, execution consistency, and the absence of avoidable errors. This is an individual contributor role with no people management responsibility. Key Responsibilities Revenue Operations & Data Hygiene Own Salesforce data integrity end-to-end, including: Opportunity stages Close dates Activity tracking Required fields and classifications Maintain clean deal flow processes and handoffs between Sales, Customer Service, and Operations Actively identify and correct data decay, incomplete records, and execution gaps Build and distribute weekly pipeline, forecast, and activity reports Enforce CRM hygiene standards in coordination with Sales Leadership Eliminate shadow systems, duplicate tracking, and ad-hoc reporting Ensure reporting outputs are trusted, consistent, and decision-ready AI Tooling & Automation Ownership Own day-to-day operation of approved AI and automation tools used by Sales Configure and maintain AI-supported workflows for: Outbound customer communication Lead and opportunity filtering Data cleanup and enrichment Campaign execution and tracking Ensure AI-generated outputs are: Accurate On-brand Properly segmented Logged correctly in Salesforce Monitor tool performance and adoption; surface issues early Partner with leadership to refine AI use cases based on execution results — not experimentation This role is accountable for AI execution quality, not AI strategy design. Sales Enablement & Revenue Communications Customer-Facing Communications Create and distribute sales-facing and customer-facing materials, including: Promotions and sales initiatives New product announcements Program and pricing updates Execute outbound customer communications in coordination with Sales using email and CRM campaigns Catalog & Product Enablement Build part-specific and customer-specific catalogs: On request from Sales Proactively for targeted accounts, dealers, or verticals Maintain catalog accuracy for pricing, availability, substitutions, and cross-references Product & Lifecycle Communications Communicate clearly and consistently regarding: Equipment changes Part updates Discontinuations Replacements and cross-references Ensure Sales and customers receive timely, accurate information without gaps or ambiguity Promotions & Tiered Communication Coordinate and distribute: Sales and clearance programs Tier-based pricing or offers Ensure the right customers receive the right message at the right time Owned Brand Revenue Enablement Execute owned brand communication and enablement plans against established strategy Build and maintain owned brand materials, including: Product flyers Comparison sheets (owned brand vs. alternatives) Brand-specific catalogs Support Sales by ensuring: Owned brand pipeline visibility in Salesforce Accurate tracking of owned brand deal activity Coordinate consistent owned brand messaging across Sales, Marketing, and Customer Service Administrative Execution & Cross-Functional Support Track follow-ups, commitments, and execution items from meetings Close action items and ensure follow-through Act as connective tissue between departments to prevent dropped balls, misalignment, or execution gaps Qualifications Experience in Revenue Operations, Sales Operations, or Sales Enablement Strong CRM experience required (Salesforce preferred) Hands-on experience operating automation or AI-supported workflows Proven ability to create sales-facing and customer-facing materials Strong written communication skills High attention to detail (pricing, SKUs, part numbers matter) Comfortable executing light marketing tasks (Canva, PowerPoint, templates) Ability to coordinate execution across Sales, Marketing, Customer Service, and Operations Compensation & Incentives Base salary commensurate with experience Performance-based incentives tied to: Data accuracy Execution reliability Sales adoption and trust Why Join Superior Central role in building a disciplined, scalable revenue engine Direct visibility into sales execution, brand growth, and customer communication Clear expectations, defined standards, and leadership support Culture that values accountability, follow-through, and operational excellence Pay: From $50,000.00 per year Benefits: Dental insurance Health insurance Paid time off Vision insurance Application Question(s): Do you have hands-on experience managing CRM data integrity and reporting (Salesforce preferred)? Do you have experience operating or supporting automation or AI-enabled workflows in a sales environment? Are you comfortable executing customer-facing communications and enablement materials with high accuracy? Are you comfortable being held accountable for execution quality, data hygiene, and follow-through? Work Location: In person