Freelance Senior Brand Manager

Title: Freelance Senior Brand ManagerIndustry: Consumer Packaged GoodsLocation: Calabasas, CADuration: 3 monthsResponsibilitiesDevelop vision and strategy to grow the brand in the US marketLead annual strategy, plan & budget developmentDevelop and execute 360 marketing and promotional strategy and plans, collaborating with internal teams and external agenciesMonitor brand consumption and purchase dynamics through in-depth market data analysisCoach, develop and motivate 2 direct reports, providing feedback and leading reviews.RequirementsMaster's degree in Business or Marketing preferred6+ years of Marketing experience, ideally in a CPG companyExperience in managing direct reportsStrong analytical thinking & problem-solving skillsAbility to build collaborative relationships with internal and external teams.SkillsBrand ManagementMarketing StrategyMarket AnalysisTeam LeadershipConsumer InsightsBudget ManagementCollaborationProblem SolvingAnalytical SkillsCPG IndustryHourly rate is commensurate with experience and is an estimated range provided by WorkGenius.ref_id: 303711cd-3209-4939-92ac-38ade011100d