{"schemaVersion":"jobsearcher.job.v1","id":"6e0ce07d88e5ecffa981950d","url":"https://jobsearcher.com/jobs/6e0ce07d88e5ecffa981950d","canonicalUrl":"https://jobsearcher.com/jobs/6e0ce07d88e5ecffa981950d","title":"Conversion Rate Optimization Manager","description":"Company and Vision\r\nPlanetArt's vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.\r\nThe company's brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and Gifts.com. Visit www.planetart.com to learn more about our brands.\r\nWe have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego, CA, Woodridge, IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.\r\nJob Overview\r\nWe are seeking a data-driven Conversion Rate Optimization leader to own experimentation, funnel analysis, and user journey optimization across our web and mobile platforms. This role is responsible for identifying, prioritizing, and executing initiatives that increase conversion rates, revenue per visitor, and overall customer experience across PlanetAt's websites and mobile apps. You will leave no stone unturned in identifying opportunities — from UX friction to messaging, pricing, checkout flow, merchandising and personalization.\r\nPLEASE NOTE: Candidates must be local to, or willing to relocate to, the Calabasas area, as we operate on a hybrid work model.\r\nWhat You'll Do – Key Responsibilities\r\nExperimentation & Test Execution\r\nIdentify user journey improvement opportunities across web and mobile experiences.\r\nDevelop clear, data-backed hypotheses and design A/B and multivariate experiments.\r\nPrioritize testing roadmap based on projected impact, effort, and business objectives.\r\nAnalyze experiment results using sound statistical methods and clearly communicate insights and recommendations to stakeholders.\r\nFunnel & Journey Optimization\r\nAudit end-to-end customer journeys to identify friction points and revenue leakage.\r\nQuantify and diagnose drop-off across key funnel stages including onboarding, product discovery, cart, and checkout.\r\nConduct competitive and market analysis to inform feature enhancements and journey improvements.\r\nPartner with product and UX to implement optimizations that improve conversion and customer experience.\r\nData & Performance Analysis\r\nDevelop and maintain dashboards tracking core KPIs including CVR, RPV, AOV, and funnel progression.\r\nAnalyze behavioral data, segmentation insights, and qualitative feedback to inform experimentation strategy.\r\nTranslate analytical findings into structured, testable initiatives aligned to revenue impact.\r\nCross-Functional Collaboration\r\nPartner closely with Product, Marketing, Design, and Engineering to execute testing initiatives.\r\nSupport and promote a culture of experimentation by sharing learnings, best practices, and measurable outcomes across teams.\r\nWhat You Should Have\r\nSkills, Qualifications, and Requirements\r\n4–8 years of experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments.\r\nStrong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests.\r\nDemonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics.\r\nProficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel).\r\nBachelor's degree in business, Marketing, Economics, Statistics, Data Science, Computer Science, Engineering, or a related quantitative field required, MBA or master's degree in Analytics, Statistics, or related field a plus.\r\nExperience optimizing high-traffic eCommerce websites or mobile applications preferred.\r\nExposure to UX research methodologies and ability to translate insights into testable hypotheses preferred.\r\nBackground in statistics, behavioral economics, or data modeling preferred.\r\nFamiliarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.\r\nWhat You Can Expect\r\nWorking Conditions\r\nWork is performed in an office environment.\r\nRequires occasional travel.\r\nThis is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).\r\nThe compensation range for this position is $95,000–$135,000 annual salary + bonus.\r\nPlanetArt offers a comprehensive benefits package, including:\r\nHealth, Dental, and Vision Insurance\r\nLife Insurance\r\nPet Insurance\r\nMental Health Benefits\r\n401(k) with matching\r\nExcellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays\r\nEmployee Product Discounts\r\nJ-18808-Ljbffr","company":"Planetartcom","rawCompany":"planetartcom","city":"Calabasas","state":"CA","isRemote":false,"isActive":false,"createdAt":"2026-04-22T04:51:27.270Z","occupations":[{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1161.01","title":"Search Marketing Strategists","slug":"search-marketing-strategists"}],"industries":[{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"541890","title":"Other Services Related to Advertising","slug":"other-services-related-to-advertising"},{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Conversion Rate Optimization Manager","description":"Company and Vision\r\nPlanetArt's vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.\r\nThe company's brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and Gifts.com. Visit www.planetart.com to learn more about our brands.\r\nWe have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego, CA, Woodridge, IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.\r\nJob Overview\r\nWe are seeking a data-driven Conversion Rate Optimization leader to own experimentation, funnel analysis, and user journey optimization across our web and mobile platforms. This role is responsible for identifying, prioritizing, and executing initiatives that increase conversion rates, revenue per visitor, and overall customer experience across PlanetAt's websites and mobile apps. You will leave no stone unturned in identifying opportunities — from UX friction to messaging, pricing, checkout flow, merchandising and personalization.\r\nPLEASE NOTE: Candidates must be local to, or willing to relocate to, the Calabasas area, as we operate on a hybrid work model.\r\nWhat You'll Do – Key Responsibilities\r\nExperimentation & Test Execution\r\nIdentify user journey improvement opportunities across web and mobile experiences.\r\nDevelop clear, data-backed hypotheses and design A/B and multivariate experiments.\r\nPrioritize testing roadmap based on projected impact, effort, and business objectives.\r\nAnalyze experiment results using sound statistical methods and clearly communicate insights and recommendations to stakeholders.\r\nFunnel & Journey Optimization\r\nAudit end-to-end customer journeys to identify friction points and revenue leakage.\r\nQuantify and diagnose drop-off across key funnel stages including onboarding, product discovery, cart, and checkout.\r\nConduct competitive and market analysis to inform feature enhancements and journey improvements.\r\nPartner with product and UX to implement optimizations that improve conversion and customer experience.\r\nData & Performance Analysis\r\nDevelop and maintain dashboards tracking core KPIs including CVR, RPV, AOV, and funnel progression.\r\nAnalyze behavioral data, segmentation insights, and qualitative feedback to inform experimentation strategy.\r\nTranslate analytical findings into structured, testable initiatives aligned to revenue impact.\r\nCross-Functional Collaboration\r\nPartner closely with Product, Marketing, Design, and Engineering to execute testing initiatives.\r\nSupport and promote a culture of experimentation by sharing learnings, best practices, and measurable outcomes across teams.\r\nWhat You Should Have\r\nSkills, Qualifications, and Requirements\r\n4–8 years of experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments.\r\nStrong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests.\r\nDemonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics.\r\nProficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel).\r\nBachelor's degree in business, Marketing, Economics, Statistics, Data Science, Computer Science, Engineering, or a related quantitative field required, MBA or master's degree in Analytics, Statistics, or related field a plus.\r\nExperience optimizing high-traffic eCommerce websites or mobile applications preferred.\r\nExposure to UX research methodologies and ability to translate insights into testable hypotheses preferred.\r\nBackground in statistics, behavioral economics, or data modeling preferred.\r\nFamiliarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.\r\nWhat You Can Expect\r\nWorking Conditions\r\nWork is performed in an office environment.\r\nRequires occasional travel.\r\nThis is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).\r\nThe compensation range for this position is $95,000–$135,000 annual salary + bonus.\r\nPlanetArt offers a comprehensive benefits package, including:\r\nHealth, Dental, and Vision Insurance\r\nLife Insurance\r\nPet Insurance\r\nMental Health Benefits\r\n401(k) with matching\r\nExcellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays\r\nEmployee Product Discounts\r\nJ-18808-Ljbffr","datePosted":"2026-04-22T04:51:27.270Z","dateModified":"2026-04-22T04:51:27.270Z","hiringOrganization":{"@type":"Organization","name":"Planetartcom","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Calabasas","addressRegion":"CA","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"6e0ce07d88e5ecffa981950d"},"url":"https://jobsearcher.com/jobs/6e0ce07d88e5ecffa981950d"}}