Marketing Director

Position OverviewWe are seeking a high-performing, growth-focused Marketing Director to lead and execute marketing across our surgical practice and med spa brands.This is a player-coach role — you will own strategy, drive execution, and lead a team, while also personally building and optimizing key marketing initiatives.You will be responsible for scaling lead generation, increasing conversion, building brand authority, and creating a structured, high-performing marketing engine across utilizing multiple outlets.What Success Looks LikeYou bring clarity, structure, and accountability to marketing. You don’t just manage — you build, optimize, and scale.Turn ideas into executed campaigns Identify what works and double down quickly Eliminate wasted spend Build systems that drive consistent growth Results:Increased qualified leads Improved conversion rates New PatientsStronger brand presence and reach (i.e. followers, engagement)Revenue growthKey ResponsibilitiesStrategy & Growth LeadershipDevelop and execute a full-funnel marketing strategy across surgical and med spa services Build and present monthly and quarterly marketing plans to leadership Identify and launch new growth marketing channels (i.e. Meta Ads, Podcast, Radio)Create scalable systems that can support multi-location expansion Execution & Campaign OwnershipPersonally drive and execute key initiatives, including: Podcast launch and growth strategy Marketing campaigns (monthly + seasonal) Funnel builds, sequences, and drip campaigns New offer and promotion development Ensure marketing ideas get implemented — not just planned Own Partnerships - Build, manage, and grow strategic partnerships that drive brand awareness, referrals, and new patient acquisition.Own Referral Marketing - Develop and optimize referral programs and campaigns that consistently generate high-quality patient leads.Digital Marketing & Lead GenerationOversee and optimize: SEO strategy and website performance Google Ads (PPC) Meta advertising (Facebook/Instagram) Improve: Audience targeting and segmentation Lead conversion pathways Cost per lead and return on ad spend Content & Brand GrowthOversee and guide content strategy across all platforms Build a high-performing content engine (video, reels, before/after, education) Lead podcast strategy, content repurposing, and distribution Ensure consistent, elevated brand voice across all channels Implement new marketing tactics – mail, magazines, PR, radio, etc. CRM, Automations & Patient JourneyBuild and optimize: Email and SMS sequences Lead nurture campaigns Reactivation campaigns Improve patient journey from: First touch → consult → treatment → retention Performance & AnalyticsOwn marketing KPIs and reporting dashboard Track: Lead volume and quality Conversion rates Channel performance ROI by campaign Present insights and recommendations to leadership monthlyContinuously reallocate budget to highest-performing channels Team Leadership & AccountabilityLead and manage marketing team across: Social media (surgical + med spa) Email & communications Content & media Events and internal marketing Set clear expectations, deadlines, and KPIs Ensure high-quality output and consistent execution Train and develop team members Key Performance Indicators (KPIs)Revenue growth driven by marketing Lead volume and quality New Patient GrowthReferral GrowthCost per lead and ROI Conversion rates (consult → treatment & retention) Social growth and engagement Campaign performance Qualifications6+ years in marketing leadership Proven ability to drive measurable growth (not just manage marketing) Strong digital advertising experience with: Meta Ads Google Ads SEO strategy Automation MarketingExperience building funnels, campaigns, and marketing systems Strong analytical and data-driven mindset Ability to lead a team while also executing independently Highly organized, proactive, and results-focused Preferred:Aesthetic, healthcare, wellness, or luxury service experience Experience scaling multi-location brands Experience launching content platforms (podcast, YouTube, etc.) CompensationSalary + Incentives Why Join UsYou will play a key role in building a high-growth, physician-led aesthetic and wellness brand known for exceptional care, natural results, and a premium patient experience.This is an opportunity to own marketing, drive expansion, and make a direct impact on revenue and brand growth.Our organization is growing, scaling, and leading the industry. We promote a positive and healthy culture; this is a dream job for the right person!