Manager, Go-to-Market Execution and Content

Position SummaryMCF has a strong product story and a clear market opportunity. The Manager of Go-to-Market Execution & Content owns the content engine and campaign execution that brings it to life — turning positioning into campaigns, campaigns into assets, and assets into pipeline.This is a creative and operational role for someone who can write, produce, and execute — not just plan. You will work at the intersection of marketing strategy and commercial impact, partnering closely with Business Segment Leaders, and the Sales team. This role reports directly to the VP of Marketing.Primary ResponsibilitiesContent Development & ManagementOwn the content engine — blogs, case studies, white papers, one-pagers, email copy, landing pages, and sales enablement assetsDevelop content that speaks directly to T&L and LCV fleet operators — fleet managers, maintenance managers, and safety/compliance stakeholders across both segmentsTranslate product value propositions into compelling, market-facing narrativesMaintain a content calendar aligned to campaign priorities and offer launch timelinesEnsure brand consistency and message alignment across all channels and materialsCampaign ExecutionOrchestrate and execute integrated marketing campaigns across email, web, events, social, and partner channelsPartner with the Market Manager to ensure content and campaigns are aligned to pipeline goalsManage campaign production timelines, agency and vendor relationships, and asset deliveryTrack campaign performance and report on content contribution to pipelineSales EnablementEnsure sales assets are current, accessible, and aligned to the messaging framework set by the Business Segment LeadersSupport Business Segment Leaders in bringing offer-specific messaging and positioning to life across T&L and LCV segments — translating strategy into market-ready assetsOffer Launch SupportPartner with the NPI Introduction Manager and Product team on new offer go-to-market planningTranslate offer roadmaps into launch-ready content, campaign assets, and internal enablement materialsPerformance & OptimizationDefine content and campaign KPIs in partnership with the Marketing Data AnalystMonitor performance and apply a test-and-learn approach to continuously improve engagement and conversionReport insights and recommendations to the VP of Marketing and cross-functional stakeholdersWhat We're Looking ForRequired5–7 years of experience in content marketing, campaign management, or go-to-market execution in B2B SaaS or technologyStrong writer — can produce clear, compelling content independently without heavy editorial supportExperience developing sales enablement materials and working directly with a sales teamProject management discipline — comfortable managing multiple campaigns and content workstreams simultaneouslyCollaborative and cross-functional — able to work effectively with product, sales, and external agenciesPreferredExperience in Transportation & Logistics, fleet technology, or adjacent B2B verticalsFamiliarity with HubSpot for email campaigns and landing page executionExperience with product marketing or offer launch processesEducationBachelor's degree in Marketing, Communications, or related field