Senior PPC Manager
Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity.The OpportunityWe are seeking a performance-driven Senior PPC Manager with proven experience in high-intent lead generation environments. You will own end-to-end PPC performance and the technical pipelines that drive accurate attribution, intake performance, and case acquisition outcomes. You will build, optimize, troubleshoot, and scale complex paid acquisition systems in a fast-moving, high-ownership environment.Why This Role Is UniqueYou will be a key player in a high-growth, high-ownership environment where ideas move fast and wins are measured in actual cases, not vanity metrics. You won't be handed pre-built campaigns; instead, you'll be trusted to build, optimize, and evolve them with the support of a fast-moving team.Accountable forBuilding, managing, and optimizing Google Ads, Bing, Performance Max, YouTube, and Microsoft Ads campaignsImproving lead quality, CPL, ROAS, and cost-per-case with continuous testing and optimizationStructuring and executing testing roadmaps across copy, bidding, audiences, and landing pagesManaging Google Local Service Ads performance, service areas, reviews, and dispute resolutionsMaintaining and optimizing Google Business Profiles for accuracy and complianceEnsuring flawless lead flow between key systems and technologyTroubleshooting malfunctions across Zapier, CallRail, chatbots, IVR routing, and CRM integrationsVerifying accurate attribution, preventing duplicates, and maintaining data integrity in SalesforceConducting weekly call audits to evaluate intake agent performance and case retention qualityTesting call routing paths weekly to ensure correct queues, escalations, and language routingAnalyzing funnel performance from call connected → qualified → contract sent → retainedDelivering weekly reporting: leads, spend, CPL, projections, and down-funnel insightsPresenting strategic recommendations, competitive analysis, and performance improvementsTraining new employees on marketing systems, routing logic, intake workflows, and attributionEnsuring compliance, Google Ads policies, branding standards, and security protocolsDocumenting major system changes and maintaining updated SOPsQualifications9+ years of hands-on PPC experience in a high-budget, ROI-driven environmentProven ability to improve CPL, ROAS, cost-per-case, and lead qualityExpert-level mastery of Google Ads, PMax, YouTube, Microsoft Ads, smart bidding, and audience strategiesExperience connecting PPC performance with Salesforce or a comparable CRMStrong proficiency with CallRail, Zapier, chatbot systems, landing page testing tools, and dynamic tracking setupsDeep analytical skills with GA4, performance dashboards, and diagnosing technical issuesDemonstrated ability to build and own full-funnel acquisition systems, not just campaignsPersonal Injury or call-based lead generation experienceFamiliarity with Intaker, Unbounce, VWO, Segment, or IVR routing systemsExperience working with intake or call center operationsCompensation$160,000+ depending on experience BenefitsPaid time off and paid holidaysOpportunities for growth and advancementTeam outings and sponsored eventsEmployee referral bonus programsFirm-paid Medical HMO with affordable upgradesFirm-paid Life and AD&D insuranceLow-cost Dental and Vision plans401kFSA (Flexible Spending Account)EAP (Employee Assistance Program)Pet Insurance Strive for Excellence. Fight for Justice. Foster Unity.Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.Join Wilshire Law FirmLos Angeles, Irvine, San Diego, Oakland, Sacramento, Riverside, Torrance