{"schemaVersion":"jobsearcher.job.v1","id":"626e5e23eb4d60ac847486a5","url":"https://jobsearcher.com/jobs/626e5e23eb4d60ac847486a5","canonicalUrl":"https://jobsearcher.com/jobs/626e5e23eb4d60ac847486a5","title":"Lead Generation Manager","description":"Our client is seeking a strategic and results-driven Lead Generation Manager to lead demand generation initiatives across multiple affiliated businesses. This role will own lead generation strategy, pipeline growth, and ROI performance while partnering with cross-functional teams to execute scalable, data-driven marketing programs.This position is ideal for a marketing professional who excels at the intersection of strategy, analytics, and revenue impact. The Lead Generation Manager will be responsible for developing and optimizing multi-brand lead generation strategies, establishing performance targets, and ensuring high-quality pipeline contribution aligned with business growth objectives.Key ResponsibilitiesLead B2B demand generation strategy and pipeline performance across multiple affiliated business lines and brands.Develop targeted lead generation plans aligned with advisor audiences, sales strategies, and company growth objectives.Establish and manage quarterly and annual targets for MQLs, opportunities, pipeline contribution, and marketing ROI in partnership with Sales leadership.Drive accountability for lead volume, lead quality, SQL conversion, opportunity creation, and overall pipeline impact.Define and refine MQL qualification standards in collaboration with Sales and Revenue Operations teams.Maintain Salesforce funnel visibility, including lead routing, attribution, lifecycle management, and reporting accuracy.Partner closely with Sales teams to improve lead handoff processes, follow-up expectations, and conversion performance.Analyze funnel metrics, campaign performance, conversion rates, and ROI to identify optimization opportunities and improve efficiency.Ensure lead generation programs consistently achieve cost-per-lead and ROI goals.Provide strategic oversight across email marketing, paid media, events, and integrated marketing campaigns while coordinating with execution teams and external partners.Collaborate cross-functionally with marketing operations, creative teams, paid media specialists, and external vendors to execute high-performing campaigns.Develop scalable processes, reporting standards, and governance practices that support long-term business growth.Qualifications4–6+ years of experience in lead generation, demand generation, growth marketing, or B2B marketing, preferably within financial services or other professional services industries.Proven track record of owning pipeline performance and revenue-driving marketing initiatives.Strong understanding of funnel analytics, lead quality metrics, conversion optimization, and ROI measurement.Experience working cross-functionally with marketing operations, creative teams, paid media specialists, and external partners.Strategic thinker with strong analytical and problem-solving skills.Comfortable operating in regulated environments and partnering with Compliance teams when needed.Excellent communication, stakeholder management, and executive presentation skills.Experience with Salesforce, marketing automation platforms, and campaign performance reporting tools.EducationBachelor’s degree from an accredited four-year college or university required.Degree in Marketing, Business, Communications, or a related field preferred.","company":"Interactive Resources Ir","rawCompany":"interactive resources ir","city":"Austin","state":"TX","isRemote":false,"isActive":false,"createdAt":"2026-05-22T19:49:16.486Z","occupations":[{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"11-2022.00","title":"Sales Managers","slug":"sales-managers"},{"code":"11-2011.00","title":"Advertising and Promotions Managers","slug":"advertising-and-promotions-managers"}],"industries":[{"code":"541613","title":"Marketing Consulting Services","slug":"marketing-consulting-services"},{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"},{"code":"541890","title":"Other Services Related to Advertising","slug":"other-services-related-to-advertising"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Lead Generation Manager","description":"Our client is seeking a strategic and results-driven Lead Generation Manager to lead demand generation initiatives across multiple affiliated businesses. This role will own lead generation strategy, pipeline growth, and ROI performance while partnering with cross-functional teams to execute scalable, data-driven marketing programs.This position is ideal for a marketing professional who excels at the intersection of strategy, analytics, and revenue impact. The Lead Generation Manager will be responsible for developing and optimizing multi-brand lead generation strategies, establishing performance targets, and ensuring high-quality pipeline contribution aligned with business growth objectives.Key ResponsibilitiesLead B2B demand generation strategy and pipeline performance across multiple affiliated business lines and brands.Develop targeted lead generation plans aligned with advisor audiences, sales strategies, and company growth objectives.Establish and manage quarterly and annual targets for MQLs, opportunities, pipeline contribution, and marketing ROI in partnership with Sales leadership.Drive accountability for lead volume, lead quality, SQL conversion, opportunity creation, and overall pipeline impact.Define and refine MQL qualification standards in collaboration with Sales and Revenue Operations teams.Maintain Salesforce funnel visibility, including lead routing, attribution, lifecycle management, and reporting accuracy.Partner closely with Sales teams to improve lead handoff processes, follow-up expectations, and conversion performance.Analyze funnel metrics, campaign performance, conversion rates, and ROI to identify optimization opportunities and improve efficiency.Ensure lead generation programs consistently achieve cost-per-lead and ROI goals.Provide strategic oversight across email marketing, paid media, events, and integrated marketing campaigns while coordinating with execution teams and external partners.Collaborate cross-functionally with marketing operations, creative teams, paid media specialists, and external vendors to execute high-performing campaigns.Develop scalable processes, reporting standards, and governance practices that support long-term business growth.Qualifications4–6+ years of experience in lead generation, demand generation, growth marketing, or B2B marketing, preferably within financial services or other professional services industries.Proven track record of owning pipeline performance and revenue-driving marketing initiatives.Strong understanding of funnel analytics, lead quality metrics, conversion optimization, and ROI measurement.Experience working cross-functionally with marketing operations, creative teams, paid media specialists, and external partners.Strategic thinker with strong analytical and problem-solving skills.Comfortable operating in regulated environments and partnering with Compliance teams when needed.Excellent communication, stakeholder management, and executive presentation skills.Experience with Salesforce, marketing automation platforms, and campaign performance reporting tools.EducationBachelor’s degree from an accredited four-year college or university required.Degree in Marketing, Business, Communications, or a related field preferred.","datePosted":"2026-05-22T19:49:16.486Z","dateModified":"2026-05-22T19:49:16.486Z","hiringOrganization":{"@type":"Organization","name":"Interactive Resources Ir","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Austin","addressRegion":"TX","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"626e5e23eb4d60ac847486a5"},"url":"https://jobsearcher.com/jobs/626e5e23eb4d60ac847486a5"}}