Senior Manager, Influencer & Talent Marketing

The Senior Manager, Influencer & Talent Marketing will be responsible for the build out and management of a world class Influencer program that will expand the overall reach of the League with critical audiences. An effective candidate must be a true entertainment industry expert with proven experience and ability in: identifying and bringing together emerging and established talent via relationships and creative deal structuring, balancing the needs of talent with the needs of the organization, supporting decisions with data and research, driving new ideas and concepts forward, and contributing to the build out and day-to-day management of a world class influencer and talent program that will garner respect from fans, players, clubs, and League sponsors.This role will support the development and execution of influencer marketing strategies and identify opportunities across key NFL stakeholder groups, including NFL, NFL Social, NFL Films, Football Operations, and Communications, ensuring alignment with overall League objectives. Serving as the primary point of contact for influencers and talent, this role will leverage NFL assets to expand audience reach and drive engagement, with a particular focus on fans ages12–24.The Senior Manager, Influencer & Talent Marketing will be a pivotal position in building the new Influencer Marketing department while creating "made for social moments" to bolster interest around critical League initiatives (ex; Super Bowl, NFL Draft, Pro Bowl, Combine, NFL Kickoff, "off-season", etc.). The ideal candidate is also highly connected, an expert networker with an expansive rolodex of contacts across key industries (fashion, music, sports/fitness, gaming, and culture), with a key focus in fashion and fitness, and has a deep understanding of the multicultural, Gen Z, and young millennial consumer and can help shape fan expression for the NFL brand throughout the season by identifying key influencers and talent that share similar interests and values. In their day-to-day the Senior Manager, Influencer & Talent Marketing will be responsible for building and maintaining direct, on-going relationships with key talent emerging and established talent while creating an expansive roster within specific verticals; Fashion and Fitness (as well as Music, eSports, Gaming and Culture/Culinary). They will also be responsible for conceptualizing unique ideas for event activations and key NFL moments and bringing these ideas/ events/ programs to life through successful project and event management.The successful candidate will partner with and report directly to the VP, Influencer Marketing to build and deliver against a highly collaborative, cross-functional business plan and team process that consistently delivers best-in-class initiatives related to NFL strategic priorities. They will also ensure that our strategy is applied globally and work with territory leads to ensure constant and efficient synergy between markets.Location: This position is located onsite, five days per week in our League office in NYC.ResponsibilitiesCreate and implement Influencer & Talent Marketing plans in partnership with the greater Influencer Marketing, Music, Collegiate, Club Marketing and Social Teams.Assist in the development of our Club Influencer Marketing Support programs (tools and resources)Support in conceptualizing and executing unique event activations and experiences and have a proven track record of bringing new concepts to life via successful event management and event productionBuild and maintain the league's database for Influencers and talent (specifically in the Art, Music, Fashion and Fitness verticals)Leverage key relationships to position the league as a tastemaker and industry leader in influencer and talent partnershipsBuild new connections in an expansive, ever-changing entertainment community and create experiences that enable influencers to connect with players, create content, and tell stories in partnership with the social teamAbility to defend decisions with critical insight, data, and trend analysisMeasuring, analyzing performance of key influencer initiatives and educate the greater organization on how to optimize these activations via best practice sharingOwn the Influencer / Talent identification and outreach and project casting process for brand and advertising partnershipsBuild and maintain direct Influencer/ Talent relationships, understand and support their personal growth and development by pairing them with complimentary activation opportunities within the league to avoid pay-to-play moments.Have strong, personal relationships and a deep understanding of the goals of individual Influencer/ Talents and working with them on an on-going basis to field ideas and provide feedback for partnerships, activations, collaborations, and social media opportunities—balancing the goals of the influencer/talent with the needs of our organizationAssist with all aspects of Influencer/ Talent Gifting, working with a vendor on packaging and ensuring FTC compliant messaging and must have a proven track record of influencer / talent supporting gifting initiativesSupport all aspects of Influencer/ Talent Booking Admin from finance & payment, travel and accommodations, and recap/ reportingBuild and provide the organization and clubs with a toolkit of resources and support to unlock a deeper understanding of best-in-class influencer marketingCoordinate with external partners (e.g. agencies, vendors, platforms) on needs and best practice sharingProvide consistent updates on trends and updates in the influencer space applicable to the NFLContributes to creating presentation decks and recap decks, presenting in internal and external meetings, preparations for meetings, writes agendas, prepares facilities, recaps campaigns, etc.Gathers information for inclusion in reports or presentation materials.Required QualificationsA minimum of 7 years of experience in managing external talent and relationshipsA minimum of 5 years of quantifiable experience in conceptualizing unique event activations and experiences and proven track record of bringing new concepts to life via successful event management and event productionAbility to evaluate potential talent on brand fit for the league against a set criteria. Brand, music label, or otherwise talent management experience preferredTrack record of accomplishments in working with key music festivals, cultural moments, award shows, streetwear brands, etc.Track record of accomplishments in the influencer and talent space; specifically in bringing big and new ideas to life successfullyProven ability to manage and lead multiple projects under aggressive time constraints with many cross functional stakeholdersProven ability to maintain and lead strong working relationships with both internal and external stakeholders.Have a deep understanding of departmental business objectives and how/when Influencer Marketing makes sense and will drive tangible results.Excellent presentation, communication, project and event management, and problem-solving skills.Ability to establish deep and dynamic relationships with partners within the music, gaming, fashion, and fitness genres as well as talent agencies, media partners, publicists, managers, etc.BA/BS from undergraduate university with degree in marketing, communications, or related field.A sports fan in general, and more specifically an NFL fan. Knowledgeable about football.Energetic, Flexible, Resourceful, CollaborativeOther Key Attributes / CharacteristicsAbility to adapt quickly to changing prioritiesMust be willing to work early mornings, nights and/or weekendsStrong writing and verbal communication skillsStrong organizational skillsAbility to use good judgement and to exercise discretion in confidential mattersMust possess outstanding work ethic and be highly self-motivatedTerms / Expected Hours of WorkNFL employees are required to work 40 hours per week in office.Flexibility to work nights, weekends and some holidays, particularly during football season.Salary / Pay RangeThis position has a salary range of $120,000 – $145,000 USD.Relocation Assistance: No relocation assistance will be provided.Equal Employment OpportunityThe NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.J-18808-Ljbffr