Social Media & Sponsorships Lead

Alabama Power Company – Advertising & EngagementThis position is located at APC Corporate Headquarters in Birmingham, ALJob SummaryThe Corporate Sponsorships and Social Media Supervisor is responsible for strategically leading social media and corporate sponsorship efforts to support business priorities, strengthen the brand, and engage customers during high impact moments.This role serves as a connector across the organization—translating enterprise priorities into integrated social media content and sponsorship strategies, coordinating closely with Brand Strategy, Media, and internal stakeholders, and ensuring execution aligns with business goals, values, and governance requirements.Success in this role requires strong enterprise awareness, proactive planning, relationship building, and people leadership. The supervisor must lead with strategy—not operate in a silo—and ensure their team understands both what to execute and why it matters.What Success Looks Like In This RoleSocial media content is timely, engaging, and clearly aligned with business prioritiesHigh impact moments are planned for, not reacted toSponsorship recommendations are strategic, complete, and trusted by leadershipInternal stakeholders feel informed, aligned, and engagedEmployees understand the strategy behind their work and perform confidentlyEducationJOB QUALIFICATIONSBachelor’s degree in in communications, marketing, public relations, or a related field preferred.ExperienceExperience developing social media content that aligns with business strategy is requiredHigh level of proficiency managing social media platforms and content publishing tools is requiredStrong understanding of how social media and sponsorships support business strategy is requiredAbility to integrate brand, media, and business priorities into cohesive plansProactive leadership and planning, especially during high pressure situationsStrong relationship building and stakeholder management skillsDisciplined execution with attention to process, governance, and deadlinesAbility to use performance data and insights to inform decisionsProven people leadership and employee development skillsMajor Job ResponsibilitiesEnterprise & Brand Alignment:Maintain strong awareness of company initiatives, priorities, and issues to ensure alignment across all social media and sponsorship activityEnsure content and sponsorships consistently reflect brand standards, values, and business needsTranslate business goals into clear strategic direction for the teamSocial Media Strategy & LeadershipDevelop and execute strategic social media plans aligned with enterprise prioritiesLead proactive planning for high visibility moments (e.g., storms, major initiatives)Coordinate closely with Brand Strategy and Media to align earned and owned channelsIdentify opportunities for content efficiency, sharing, and optimizationMonitor performance metrics and insights to improve engagement and effectivenessDeliver post initiative analysis, insights, and best practicesCorporate Sponsorship Strategy & ExecutionIdentify, evaluate, and recommend corporate sponsorship opportunities aligned with business objectives, brand needs, and budgetsAssess sponsorships holistically, including branding value, customer impact, internal relationships, and governance requirementsEngage internal stakeholders at appropriate stages to build alignment and buy inLead end to end sponsorship execution, ensuring all process steps and deadlines are metProvide clear, strategic recommendations to leadershipCross Functional CollaborationBuild and maintain effective working relationships with internal stakeholdersEnsure work is coordinated across teams rather than executed in silosUse high impact moments to strengthen trust, alignment, and credibilityPeople Leadership & DevelopmentLead, develop, and coach employees to build judgment, capability, and confidenceShare strategic vision and context so the team understands priorities and purposeAlign team execution with broader enterprise and brand objectivesBenefitsCompetitive PayExcellent benefits packages which includes:Medical and dental coverageDefined Pension/Cash Balance Benefit PlanPerformance Pay Program401(k) plan with a generous company matchBonus opportunitiesTuition Reimbursement*Please submit an updated resume with your application* **Alabama Power provides safe, reliable, and affordable electricity to 1.5 million customers across the lower two-thirds of Alabama.For more information, visit www.AlabamaPower.com and connect with the company on Facebook (Facebook.com/AlabamaPower), Twitter (Twitter.com/AlabamaPower), LinkedIn (Linkedin.com/company/alabama-power), and Instagram (Instagram.com/alabamapower).Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.Job Identification: 19295Job Category: Communications & External AffairsJob Schedule: Full timeCompany: Alabama Power