Senior Marketing Process Consultant- Media Strategy & Operating Model

IntroductionA career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you’ll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You’ll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.Your Role And ResponsibilitiesYour primary responsibilities will include:Assess current media planning and buying processes to identify inefficiencies, gaps, and opportunities for optimizationDesign and implement standardized workflows for campaign setup, execution, tracking, and reportingCollaborate with marketing, analytics, creative, and technology teams to ensure seamless integration of media processesDevelop frameworks for budget allocation, channel mix optimization, and performance measurementIntroduce automation tools and technologies to streamline repetitive tasks and improve accuracyEstablish KPIs, dashboards, and reporting structures to monitor media effectiveness and operational efficiencyConduct audits of media campaigns and platforms to ensure compliance with best practices and business objectivesTrain internal teams on new processes, tools, and optimization methodologiesProvide strategic recommendations to improve media ROI and scalabilityStay current on industry trends, platforms, and emerging technologies in media optimizationRequired Technical And Professional ExpertiseBachelor’s degree in Marketing, Business, Communications, or a related field10+ years of experience in media planning, buying, or marketing operations, with a focus on process improvementStrong understanding of digital media channels (search, social, programmatic, display, video)Proven experience in workflow design, process mapping, and operational optimizationFamiliarity with analytics tools, attribution models, and campaign measurement techniquesExperience with marketing technology platforms (DSPs, ad servers, CRM, programmatic, marketing automation tools)Strong analytical thinking and problem-solving skillsExcellent communication and stakeholder management abilitiesExperience in consulting or transformation rolesExperience implementing automation or AI-driven media optimization solutionsPreferred Technical And Professional Experience Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations. Advanced Analytical Skills: Deep expertise in measuring the effectiveness of implemented solutions, identifying areas for improvement, and optimizing results to deliver impactful outcomes for clients. Adobe Suite Mastery: Deep expertise in leveraging Adobe's suite of tools to design and implement transformative solutions, with certification or extensive experience in their application.