{"schemaVersion":"jobsearcher.job.v1","id":"5b46cbdb232ea35ee02aa9c3","url":"https://jobsearcher.com/jobs/5b46cbdb232ea35ee02aa9c3","canonicalUrl":"https://jobsearcher.com/jobs/5b46cbdb232ea35ee02aa9c3","title":"App Store Optimization Specialist","description":"About DraftKings\nAt DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.\nThe Crown Is Yours\nAs an ASO Specialist, you’ll help shape how millions of customers discover and engage with our mobile apps. You’ll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you’ll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps.\nWhat you’ll do as an ASO Specialist\nExecute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.\nConduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.\nSupport experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.\nAnalyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.\nPartner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.\nMaintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.\nMonitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.\nTrack and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.\nWhat you’ll bring\nA Bachelor’s Degree in Marketing, Business, Analytics, or a related field.\nAt least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.\nKnowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.\nExperience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.\nStrong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.\nFamiliarity with A/B testing methodologies and a data-driven approach to measuring performance.\nStrong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.\nExcellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.\n#LI-MZ1\n#AC2025\nJoin Our Team\nWe’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.\nThe US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\nReady to Own What's Next?\nWe know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.\nDraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.\nJR14406","company":"Draftkings","rawCompany":"draftkings","city":"Remote","state":"OR","isRemote":false,"isActive":false,"createdAt":"2026-08-04T22:49:28.965Z","occupations":[{"code":"13-1161.01","title":"Search Marketing Strategists","slug":"search-marketing-strategists"},{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"}],"industries":[{"code":"513210","title":"Software Publishers","slug":"software-publishers"},{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"App Store Optimization Specialist","description":"About DraftKings\nAt DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.\nThe Crown Is Yours\nAs an ASO Specialist, you’ll help shape how millions of customers discover and engage with our mobile apps. You’ll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you’ll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps.\nWhat you’ll do as an ASO Specialist\nExecute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.\nConduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.\nSupport experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.\nAnalyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.\nPartner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.\nMaintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.\nMonitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.\nTrack and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.\nWhat you’ll bring\nA Bachelor’s Degree in Marketing, Business, Analytics, or a related field.\nAt least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.\nKnowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.\nExperience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.\nStrong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.\nFamiliarity with A/B testing methodologies and a data-driven approach to measuring performance.\nStrong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.\nExcellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.\n#LI-MZ1\n#AC2025\nJoin Our Team\nWe’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.\nThe US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\nReady to Own What's Next?\nWe know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.\nDraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.\nJR14406","datePosted":"2026-08-04T22:49:28.965Z","dateModified":"2026-08-04T22:49:28.965Z","hiringOrganization":{"@type":"Organization","name":"Draftkings","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote","addressRegion":"OR","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"5b46cbdb232ea35ee02aa9c3"},"url":"https://jobsearcher.com/jobs/5b46cbdb232ea35ee02aa9c3"}}