{"schemaVersion":"jobsearcher.job.v1","id":"50a7475f3041a6eb1142e01e","url":"https://jobsearcher.com/jobs/50a7475f3041a6eb1142e01e","canonicalUrl":"https://jobsearcher.com/jobs/50a7475f3041a6eb1142e01e","title":"Demand Generation Manager","description":"About Bobyard\n\nConstruction is a trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.\n\nAbout the role\n\nMarketing at Bobyard has real channels — paid, content, social, events, partnerships — and real early traction. What it doesn't have yet is one person turning those channels into a coordinated pipeline machine instead of five separate efforts competing for the same creative resources. That's this role. You'll own the strategy and channel mix, and you'll be judged the same way we are internally: on marketing-sourced pipeline dollars.\n\nWhat you'll do\n\nOwn the marketing-sourced pipeline number and report on it weekly against target\n\nPlan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle\n\nBrief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in real time\n\nOwn MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight on high-intent leads\n\nPartner with our GTM engineer on lead routing and attribution accuracy — you don't own the automation stack, but you live in it\n\nDefine nurture strategy — audience, stages, messaging, exit criteria\n\nIdentify and pitch new channels worth testing, backed by a real case for why\n\nWhat we're looking for\n\n4+ years running B2B demand generation with a pipeline dollar number you personally owned and can talk through in detail\n\nStrong analytical instincts — you know your numbers cold and adjust budget based on what's converting, not what you planned three weeks ago\n\nA track record of working directly with Sales on lead handoff, routing, and conversion\n\nComfortable partnering with channel leads and marketing ops/automation\n\nReal experience running multi-channel campaigns\n\nNice to have\n\nB2B SaaS experience selling into a non-technical or trades-adjacent buyer\n\nExperience at a founder-led or early-stage company where you had to build the playbook, not inherit one\n\nFamiliarity with HubSpot or similar\n\nWhat we offer\n\n$115K–$135K base + variable comp tied to quarterly pipeline targets + meaningful early-stage equity (4-year vest, 1-year cliff)\n\nA real number to own, and the room to build the whole motion around it\n\nA small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work together\n\nHybrid in SF (101 2nd Street)\n\nComp Philosophy\n\nWe are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.\n\nCompensation Range: $115K - $135K","company":"Bobyard","rawCompany":"bobyard","city":"Millbrae","state":"CA","isRemote":false,"isActive":false,"createdAt":"2026-08-22T12:04:41.707Z","occupations":[{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"11-2022.00","title":"Sales Managers","slug":"sales-managers"}],"industries":[{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"513210","title":"Software Publishers","slug":"software-publishers"},{"code":"541613","title":"Marketing Consulting Services","slug":"marketing-consulting-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Demand Generation Manager","description":"About Bobyard\n\nConstruction is a trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.\n\nAbout the role\n\nMarketing at Bobyard has real channels — paid, content, social, events, partnerships — and real early traction. What it doesn't have yet is one person turning those channels into a coordinated pipeline machine instead of five separate efforts competing for the same creative resources. That's this role. You'll own the strategy and channel mix, and you'll be judged the same way we are internally: on marketing-sourced pipeline dollars.\n\nWhat you'll do\n\nOwn the marketing-sourced pipeline number and report on it weekly against target\n\nPlan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle\n\nBrief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in real time\n\nOwn MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight on high-intent leads\n\nPartner with our GTM engineer on lead routing and attribution accuracy — you don't own the automation stack, but you live in it\n\nDefine nurture strategy — audience, stages, messaging, exit criteria\n\nIdentify and pitch new channels worth testing, backed by a real case for why\n\nWhat we're looking for\n\n4+ years running B2B demand generation with a pipeline dollar number you personally owned and can talk through in detail\n\nStrong analytical instincts — you know your numbers cold and adjust budget based on what's converting, not what you planned three weeks ago\n\nA track record of working directly with Sales on lead handoff, routing, and conversion\n\nComfortable partnering with channel leads and marketing ops/automation\n\nReal experience running multi-channel campaigns\n\nNice to have\n\nB2B SaaS experience selling into a non-technical or trades-adjacent buyer\n\nExperience at a founder-led or early-stage company where you had to build the playbook, not inherit one\n\nFamiliarity with HubSpot or similar\n\nWhat we offer\n\n$115K–$135K base + variable comp tied to quarterly pipeline targets + meaningful early-stage equity (4-year vest, 1-year cliff)\n\nA real number to own, and the room to build the whole motion around it\n\nA small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work together\n\nHybrid in SF (101 2nd Street)\n\nComp Philosophy\n\nWe are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.\n\nCompensation Range: $115K - $135K","datePosted":"2026-08-22T12:04:41.707Z","dateModified":"2026-08-22T12:04:41.707Z","hiringOrganization":{"@type":"Organization","name":"Bobyard","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Millbrae","addressRegion":"CA","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"50a7475f3041a6eb1142e01e"},"url":"https://jobsearcher.com/jobs/50a7475f3041a6eb1142e01e"}}