{"schemaVersion":"jobsearcher.job.v1","id":"4df7ce079f459d7e8b2102f7","url":"https://jobsearcher.com/jobs/4df7ce079f459d7e8b2102f7","canonicalUrl":"https://jobsearcher.com/jobs/4df7ce079f459d7e8b2102f7","title":"Director, SP Comms & Content","description":"DESCRIPTION\n\nAmazon's Selling Partner Communities (SPC) organization is looking for a Director to lead Selling Partner Content & Communications (SPCC). This is the organization responsible for what content sellers see, which sellers see it, when they see it, and through which channel. It is a high judgment, high visibility leadership role that directly shapes the experience of millions of independent sellers who represent over 60% of units sold on Amazon.com.\n\nThis leader will be the single threaded owner of Amazon's seller communications ecosystem, spanning strategic communications, seller events, product marketing, creative content, and program management. The role requires someone who can operate at the strategic altitude of shaping Amazon's seller narrative while diving deep into operational execution across channels and partner teams. Every major seller facing announcement flows through this organization: fee changes, policy launches, enforcement actions, product releases, and high velocity events. The right leader brings high judgment, earns trust at every level, is right a lot, and has the ability to look around corners and think two steps ahead of the business. This person must be able to influence without authority across dozens of partner teams and coordinate the most complex, cross functional communications challenges at Amazon.\n\nThis is a role for someone who thrives in ambiguity, makes the right call under pressure, and can hold both the seller's perspective and Amazon's business priorities in tension without defaulting to easy answers.\n\nKey job responsibilities\nSeller Events and High Velocity Events: Own end to end communications strategy for Amazon's highest stakes seller moments: Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday, Holiday, and Seller Events (New Seller Summit, Seller Growth Summit, Amazon Accelerate)\nDrive dynamic, personalized communication plans that adapt based on each seller's readiness and context\nLead multi channel event playbooks and cross functional coordination with partner teams\nOwn Accelerate scripting and event content strategy\n\nStrategic Communications Management: Own the writing, execution, and amplification of all strategic communications across internal seller facing and external audiences\nLead mass, high impact communications including policy launches, fee announcements, enforcement messaging, and major product launches, working upstream with product and policy teams from the earliest stages of development\nOwn Amazon's seller related external communications strategy in partnership with PR and SER, including proactive and reactive media inquiries and executive thought leadership\nManage the monthly external seller communications mechanism providing L10 level visibility into the upcoming calendar of key announcements across the seller business\nLead an editorial team managing Tier 1 and Tier 2 communications at scale\n\nProduct Marketing, GTM, and Creative Content: Own the full lifecycle of how Amazon brings seller facing products and programs to market, from defining what we communicate, to whom, when, and through which channels\nBuild GTM plans coordinating across product, PR, legal, and support teams, defining the right message, audience, timing, and channel for every key launch\nDrive product adoption through compelling go to market execution that meets sellers where they are\nProduce brand consistent creative assets, seller spotlight series, and learning experiences with multi channel adaptations across all seller facing surfaces\nOwn the global @SellonAmazon social presence across TikTok, Instagram, Facebook, LinkedIn, Twitter, and YouTube\n\nProgram Management and Metrics: Own seller satisfaction goals including the SPS level goal to reduce WW Seller Communications related dissatisfaction\nManage content governance and orchestration: centralized intake, quality assurance, and bar raising across all seller facing communications\nOwn content performance analytics, omni channel measurement, and the Transparency Index\nServe as the connective tissue between change management, support, and enforcement teams, ensuring no communication reaches sellers without proper coordination and that the cumulative impact on sellers is always considered\n\nBASIC QUALIFICATIONS\n\n• 12+ years experience in product management, communications, content strategy, or a related field\n• 8+ years of people management experience, including managing managers\n• Experience setting multi-year strategy and driving organizational transformation at scale\n• Track record of owning and delivering against executive-level goals (VP/SVP visibility)\n• Experience leading cross-functional initiatives spanning 10+ partner organizations\n• Demonstrated ability to make high-stakes judgment calls on sensitive communications with direct reputational, financial, and trust consequences\n• Experience building and scaling governance models, platform migrations, or operating model transformations\n• Bachelor's degree\n\nPREFERRED QUALIFICATIONS\n\n• Experience in seller/merchant ecosystems, marketplace platforms, or two-sided marketplaces\n• Background in both strategic communications and product management\n• Experience with AI-powered content personalization, communications automation, or channel orchestration at scale\n• Track record of driving cultural shifts across large, distributed organizations\n• Experience managing organizations of 50+ across multiple functions (communications, product, marketing, program management)\n• MBA or advanced degree\n\nAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.\n\nOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.\n\nThe base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.\n\nUSA, VA, Arlington - 213,700.00 - 289,100.00 USD annually\nUSA, WA, Seattle - 213,700.00 - 289,100.00 USD annually","company":"Amazon.com Services","rawCompany":"amazoncom services","city":"Arlington","state":"VA","isRemote":false,"isActive":false,"createdAt":"2026-09-01T10:39:21.095Z","occupations":[{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"11-2032.00","title":"Public Relations Managers","slug":"public-relations-managers"},{"code":"27-3031.00","title":"Public Relations Specialists","slug":"public-relations-specialists"}],"industries":[{"code":"516210","title":"Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers","slug":"media-streaming-distribution-services-social-networks-and-other-media-networks-and-content-providers"},{"code":"541890","title":"Other Services Related to Advertising","slug":"other-services-related-to-advertising"},{"code":"517810","title":"All Other Telecommunications","slug":"all-other-telecommunications"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Director, SP Comms & Content","description":"DESCRIPTION\n\nAmazon's Selling Partner Communities (SPC) organization is looking for a Director to lead Selling Partner Content & Communications (SPCC). This is the organization responsible for what content sellers see, which sellers see it, when they see it, and through which channel. It is a high judgment, high visibility leadership role that directly shapes the experience of millions of independent sellers who represent over 60% of units sold on Amazon.com.\n\nThis leader will be the single threaded owner of Amazon's seller communications ecosystem, spanning strategic communications, seller events, product marketing, creative content, and program management. The role requires someone who can operate at the strategic altitude of shaping Amazon's seller narrative while diving deep into operational execution across channels and partner teams. Every major seller facing announcement flows through this organization: fee changes, policy launches, enforcement actions, product releases, and high velocity events. The right leader brings high judgment, earns trust at every level, is right a lot, and has the ability to look around corners and think two steps ahead of the business. This person must be able to influence without authority across dozens of partner teams and coordinate the most complex, cross functional communications challenges at Amazon.\n\nThis is a role for someone who thrives in ambiguity, makes the right call under pressure, and can hold both the seller's perspective and Amazon's business priorities in tension without defaulting to easy answers.\n\nKey job responsibilities\nSeller Events and High Velocity Events: Own end to end communications strategy for Amazon's highest stakes seller moments: Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday, Holiday, and Seller Events (New Seller Summit, Seller Growth Summit, Amazon Accelerate)\nDrive dynamic, personalized communication plans that adapt based on each seller's readiness and context\nLead multi channel event playbooks and cross functional coordination with partner teams\nOwn Accelerate scripting and event content strategy\n\nStrategic Communications Management: Own the writing, execution, and amplification of all strategic communications across internal seller facing and external audiences\nLead mass, high impact communications including policy launches, fee announcements, enforcement messaging, and major product launches, working upstream with product and policy teams from the earliest stages of development\nOwn Amazon's seller related external communications strategy in partnership with PR and SER, including proactive and reactive media inquiries and executive thought leadership\nManage the monthly external seller communications mechanism providing L10 level visibility into the upcoming calendar of key announcements across the seller business\nLead an editorial team managing Tier 1 and Tier 2 communications at scale\n\nProduct Marketing, GTM, and Creative Content: Own the full lifecycle of how Amazon brings seller facing products and programs to market, from defining what we communicate, to whom, when, and through which channels\nBuild GTM plans coordinating across product, PR, legal, and support teams, defining the right message, audience, timing, and channel for every key launch\nDrive product adoption through compelling go to market execution that meets sellers where they are\nProduce brand consistent creative assets, seller spotlight series, and learning experiences with multi channel adaptations across all seller facing surfaces\nOwn the global @SellonAmazon social presence across TikTok, Instagram, Facebook, LinkedIn, Twitter, and YouTube\n\nProgram Management and Metrics: Own seller satisfaction goals including the SPS level goal to reduce WW Seller Communications related dissatisfaction\nManage content governance and orchestration: centralized intake, quality assurance, and bar raising across all seller facing communications\nOwn content performance analytics, omni channel measurement, and the Transparency Index\nServe as the connective tissue between change management, support, and enforcement teams, ensuring no communication reaches sellers without proper coordination and that the cumulative impact on sellers is always considered\n\nBASIC QUALIFICATIONS\n\n• 12+ years experience in product management, communications, content strategy, or a related field\n• 8+ years of people management experience, including managing managers\n• Experience setting multi-year strategy and driving organizational transformation at scale\n• Track record of owning and delivering against executive-level goals (VP/SVP visibility)\n• Experience leading cross-functional initiatives spanning 10+ partner organizations\n• Demonstrated ability to make high-stakes judgment calls on sensitive communications with direct reputational, financial, and trust consequences\n• Experience building and scaling governance models, platform migrations, or operating model transformations\n• Bachelor's degree\n\nPREFERRED QUALIFICATIONS\n\n• Experience in seller/merchant ecosystems, marketplace platforms, or two-sided marketplaces\n• Background in both strategic communications and product management\n• Experience with AI-powered content personalization, communications automation, or channel orchestration at scale\n• Track record of driving cultural shifts across large, distributed organizations\n• Experience managing organizations of 50+ across multiple functions (communications, product, marketing, program management)\n• MBA or advanced degree\n\nAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.\n\nOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.\n\nThe base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.\n\nUSA, VA, Arlington - 213,700.00 - 289,100.00 USD annually\nUSA, WA, Seattle - 213,700.00 - 289,100.00 USD annually","datePosted":"2026-09-01T10:39:21.095Z","dateModified":"2026-09-01T10:39:21.095Z","hiringOrganization":{"@type":"Organization","name":"Amazon.com Services","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Arlington","addressRegion":"VA","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"4df7ce079f459d7e8b2102f7"},"url":"https://jobsearcher.com/jobs/4df7ce079f459d7e8b2102f7"}}