Manager, Sales Forecasting, Analytics & Promotions

Summary/Objective We are seeking an analytical and strategic Manager, Sales Forecasting, Analytics & Promotions to drive data-driven decision-making across our multi-channel food business. This role owns end-to-end sales forecasting, trade promotion optimization, pricing analytics, and performance reporting for food service (restaurants, QSR, hospitality), co-manufacturing partners, export markets, and retail (grocery, club, e-commerce). You will translate complex data into actionable insights, collaborate with Sales, Marketing, Supply Chain, and Finance, and ensure promotional investments deliver maximum ROI while maintaining forecast accuracy in volatile commodity and demand environments. Essential Functions Sales Forecasting & Demand Planning Lead monthly/weekly sales & operations planning (S&OP) forecasting for all channels using statistical models, POS data, syndicated data (Nielsen, IRI), distributor shipments, and customer orders. Achieve 90% forecast accuracy at SKU/channel level; reduce bias and error through continuous model refinement. Incorporate promotional calendars, seasonality, new product launches, and macroeconomic trends (e.g., commodity prices, freight costs, currency fluctuations in export markets). Trade Promotion Management & Optimization Design and evaluate trade promotion strategies (off-invoice, billbacks, scan downs, co-op ads, demos) across retail and food service. Utilize various data sources to measure ROI, redemption rates, lift, and halo effects. Partner with Category Management and Sales to recommend optimal spend allocation by customer, brand, and SKU. Pricing & Margin Analytics Conduct price elasticity modeling, waterfall analysis, and competitive pricing audits. Recommend list price changes, contract pricing for co-manufacturing partners, and export pricing strategies (including tariffs, duties, and FX hedging impacts). Performance Reporting & Dashboarding Build and maintain executive dashboards (Power BI / Tableau) tracking KPIs: volume vs. forecast, promotion ROI, NSV growth, margin %, customer P&L, inventory turns. Deliver weekly channel recaps and monthly business reviews (MBRs) to leadership. Cross-Functional Collaboration Align with Supply Chain on production planning and inventory risk. Support Marketing with post-promotion analysis and campaign effectiveness. Provide Sales teams with customer-specific scorecards and opportunity pipelines. Partner with Finance on budgeting, accrual tracking, and variance analysis. Ad Hoc Strategic Projects Lead scenario planning for new market entries, product launches, or supply disruptions. Qualifications Bachelor’s degree in Business, Statistics, Economics, Supply Chain, or related field. 5–7 years in sales forecasting, revenue growth management (RGM), or trade analytics within CPG/food manufacturing. Advanced Excel (pivot tables, VBA, Power Query) and proficiency in BI tools (Power BI, Tableau). Proven ability to manage multiple sales channels (retail, food service, export, co-manufacturing). Experience with syndicated data (Nielsen, IRI, Circana), POS analytics, and distributor portals (preferred).