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Global Marketing Lead – Transportation

JacobsDallas, TXMay 3rd, 2026
At Jacobs, we're challenging today to reinvent tomorrow by solving the world's most critical problems for thriving cities, resilient environments, mission-critical outcomes, operational advancement, scientific discovery and cutting-edge manufacturing, turning abstract ideas into realities that transform the world for good.Your impactJacobs’ Global Marketing leads develop and execute annual marketing plans and go to market strategies for Jacobs’ global end markets (Cities & Places, Transportation, Environment, Water etc.) or Capabilities (Global Program Management, Digital & Data etc.).As Global Marketing Lead for Transportation, this role serves as the strategic marketing advisor to the global end market leader collaborating closely with sales, market solutions, public relations and regional marketing communications teams to support Jacobs’ growth, margin expansion, brand positioning, client and account engagement goals.This is a dynamic, hands-on role for a B2B marketing professional with excellent executive presence, transportation industry knowledge and the ability to think strategically about how content, campaigns, events and digital marketing can drive growth and market share across complex, asset-intensive transportation systems. ShapeKey ResponsibilitiesStrategic Marketing Planning Serves as the trusted partner to the Transportation Market Directors, Submarket Leaders (Aviation, Rail & Transit, Ports & Maritime, Highways & Bridges), and Global Solutions Directors. As marketing leader for Transportation , owning the development and direction of the global transportation marketing strategyDevelops and maintains a robust, insight-driven annual marketing plan aligned to the transportation growth priorities, revenue goals and Jacobs’ strategyShapes clear marketing priorities and campaigns tied to mode-specific client challenges (e.g., airport capacity and passenger experience, rail modernization, port decarbonization, highway resilience and safety), solution differentiators, Jacobs' growth ambitions, and our strategic growth betsFacilitates quarterly planning, activation, and refinement sessions in collaboration with internal stakeholders across submarkets and regions Establishes governance to ensure consistency across regions while enabling local flexibility to meet geographic needs. Campaign Development & Execution Leads creation and execution of integrated global campaigns (e.g., urban sustainability, transport decarbonization, PFAS), ensuring alignment with key pursuits, top accounts thought leadership themes, and strategic solutionsProvides content, messaging and tactics customizable for geographies and audience segmentsWorks with communications and digital partners to execute paid, owned, and earned media tactics across PR, web, social, events, and internal channelsCollaborates with internal stakeholders to support marketing’s role in top global transportation pursuits and strategic accounts, identifying a short-list of priority opportunities annually where early positioning and marketing support is requiredCollaborates with geographic leads and PR team when necessary to draft press releases and develop communications, including speeches and talking points, aligned with campaign narratives and key media opportunities.Content & Thought Leadership Drives development of positioning content and thought leadership that communicates Jacobs’ differentiators, innovation, and impact across integrated, multimodal transportation systemsPartners with subject matter experts and technical leaders to produce timely high-quality content such as articles, case studies, whitepapers, videos and digital assetsMaintains a consistent, credible content cadence across always-on and campaign-driven initiativesCreates sales enablement content and toolkits (e.g., battlecards, capability statements, pitch decks) that equip client-facing teams to effectively articulate Jacobs’ value differentiatorsTranslates complex technical offerings into compelling value propositions and client-centric messaging.Events & ConferencesLeads global transportation event strategy, working with events teams to align with tier 1 or 2 industry forums and growth targetsOversees delivery and brand alignment at key events, ensuring a high standard of executionMeasures and provides ROI, pipeline influence, and client engagement outcomes to businessEnsures post-event learnings and insights are captured and informs future activity.Here's what you'll needStakeholder Engagement Acts as the central point of contact and influencer across a matrixed organization, building strong relationships with global and regional stakeholders in operations, sales, market solutions, and digitalAligns marketing plans and outputs with business priorities, regional strategies, and pursuit effortsExercises strong oversight and influence to unify messaging and execution across regions, while enabling local teams to customize as needed. Performance Measurement & Reporting Work with transportation stakeholders to align investments with strategic prioritiesTrack marketing effectiveness using a balanced scorecard of KPIs on brand visibility, client engagement, pipeline influence, and content performanceDeliver quarterly reporting and insights to stakeholders, including clear recommendations for optimization and continuous improvementResource & Delivery Enablement Identifies delivery needs and collaborates with business stakeholders to secure marketing support, including the potential for shared or dedicated resources (e.g., through the Global Delivery Center)Leverages tools and AI to improve efficiency but recognizes the ongoing importance of experienced human support for consistency, quality, and executionThis position can be based in any Jacobs office globally.Our health and welfare benefits are designed to invest in you, and in the things you care about. Your health. Your well-being. Your security. Your future. Employees have access to medical, dental, vision, and basic life insurance, a 401(k) plan, and the ability to purchase company stock at a discount. Eligible employees may also enroll in a deferred compensation plan or the Executive Deferral Plan. Jacobs has an unlimited U.S. Personalized Paid Time Off (PPTO) policy for full-time salaried/exempt employees, seven paid holidays, and caregiver leave. And certain roles may be eligible for additional rewards, including merit increases, performance discretionary bonus, and stock.The base salary range for this position is $111,100.00 to $198,500.00. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Job posted on April 21, 2026. This position will be open for at least 3 days.We value collaboration and believe that in-person interactions are crucial for both our culture and client delivery. We empower employees with our hybrid working policy, allowing them to split their work week between Jacobs offices/projects and remote locations enabling them to deliver their best work.Your application experience is important to us, and we’re keen to adapt to make every interaction even better. If you require further support or reasonable adjustments with regards to the recruitment process (for example, you require the application form in a different format), please contact the team via Careers Support.