Digital Marketing Manager

Company: HOA SalesLocation: Chicago, IL preferred; open to remoteCompensation: $85,000 - $90,000 base + performance bonusHOATalent is recruiting on behalf of HOA SalesAbout HOA Sales:HOA Sales is the internal marketing and growth agency for the community association management (CAM) industry. We partner with multiple member companies within The CAM Collective to drive their digital marketing efforts, helping them scale through structured sales, marketing, and revenue operations. As part of The CAM Collective ecosystem, we operate at the intersection of strategy, execution, and measurable growthAbout the Role:We are hiring a Digital Marketing Manager to own and execute the digital presence for HOA Sales and its member companies across web, search, and social. This is a hands-on, builder-oriented role focused on driving brand visibility, qualified inbound demand, and measurable lead generation across the full funnel. You will be responsible for how HOA Sales and its member companies show up online, from website experience and SEO/AEO strategy to content distribution and social engagement. Every initiative should connect back to strengthening brand authority and generating qualified leads for the member companies you support. This role is equal parts strategy and execution.Key Responsibilities:Web Design & Conversion OptimizationOwn the HOA Sales website and manage member company web properties — structure, UX, conversion paths, and ongoing improvementBuild and optimize landing pages to improve conversion rates and support lead generation campaigns for member companiesPartner with internal stakeholders and member company leadership to ensure messaging aligns with each company’s brand, services, and growth objectivesManage web performance, analytics, and user behavior tracking across all properties, tying insights back to lead quality and pipeline impactSEO / AEO (Answer Engine OptimizationDevelop and execute SEO strategy to drive organic traffic and inbound leads for HOA Sales member companiesOptimize content for both traditional search and AI-driven discovery (AEO), including structured data, FAQ schema, and content formatting that positions member companies as authoritative sources in AI-generated answersConduct keyword topic cluster research; build and maintain a content roadmap organized around pillar topics that support brand authority and lead generationMonitor rankings, traffic, and conversion performance; adjust accordingly with a focus on which efforts are driving brand awareness vs. qualified pipelineImplement and manage local SEO strategies for member companies to improve visibility in their geographic service areasContent & Social MediaManage and grow HOA Sales’ presence on LinkedIn and other relevant platforms, as well as establish and grow social presence for member companies where strategically appropriateDevelop and distribute content that supports brand authority and lead generation, including thought leadership articles, case studies, video content, and email nurture campaignsCollaborate with member company stakeholders and internal teams to extract insights and turn them into market-facing contentTrack engagement metrics and continuously refine content strategy to maximize brand reach and lead generationROIDevelop and maintain brand guidelines and messaging frameworks that ensure consistency across all member company marketing touchpointsAnalytics & PerformanceOwn marketing KPIs related to traffic, engagement, and lead generation across HOA Sales and all member company propertiesBuild reporting dashboards and provide regular performance updates to member company leadership and internal stakeholdersIdentify opportunities to improve funnel efficiency and ROI, with clear attribution connecting marketing activities to brand growth and pipeline revenueWhat We’re Looking For:4–7+ years in digital marketing, with strong ownership of web + SEO and demonstrated ability to tie marketing efforts to measurable brand and lead generation outcomesProven experience improving organic traffic and inbound lead generationStrong understanding of SEO and emerging AEO strategyExperience managing or building websites (Webflow, WordPress, or similar)Comfortable operating as both strategist and executorData-driven mindset; able to translate performance into actionStrong written communication; ability to create and refine marketing contentExperience managing marketing for multiple brands, business units, or clients simultaneouslyFamiliarity with AI-powered marketing tools, marketing automation platforms, and how to leverage AI for content production and optimization at scaleNice to Have:Experience in B2B services or niche industriesFamiliarity with HubSpot or similar CRM/marketing automation toolsExposure to the property management or real estate ecosystemExperience with paid media (Google Ads, LinkedIn Ads) as a complement to an organic growth strategyWhy This Role:High ownership; you will define and build the digital engine across an entire portfolio of member companiesDirect impact on revenue and growthLean, fast-moving team within a broader ecosystem (The CAM Collective)Opportunity to shape how a category-defining portfolio of companies shows up onlineRare opportunity to operate as a marketing leader with agency-level variety and in-house strategic depth. You won’t just execute campaigns, you’ll shape brand strategy across an ecosystemBenefits:Competitive salary based on experienceGenerous PTO including vacation, sick leave, and holidaysComprehensive medical, dental, and vision insurance401(k) plan with employer matchShort- and long-term disability (employer-paid)Remote work flexibility with opportunities for in-person collaboration