Sales Coordinator

About LakeHouse Senior LivingLakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work® certifications from 2022–2026. LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.About The OpportunityThe Sales Coordinator plays a critical role in supporting the community’s occupancy goals by creating strong first impressions and guiding prospective residents and families through the early stages of the decision-making process.This position blends customer engagement, administrative organization, and sales support, serving as a key partner to the Director of Sales and Executive Director. You will be the first point of contact for many families—building trust, coordinating tours, supporting marketing events, and ensuring every inquiry is followed through with care and urgency.This is an ideal opportunity for someone who enjoys working with people, thrives in a fast-paced environment, and is interested in growing into a future sales or leadership role within senior living.Essential Duties And ResponsibilitiesSales & Customer ExperienceServe as the first point of contact for inbound inquiries, gathering key information and initiating the discovery processConduct outbound calls to follow up with prospects, schedule tours, and move leads forward in the sales processGreet and engage prospective residents and families during tours, ensuring a warm and professional experienceSupport tour coverage as needed, confidently presenting the community and lifestyle offeringsCRM, Reporting & OrganizationMaintain accurate and timely updates within the CRM system, ensuring all prospect interactions and next steps are documentedTrack and manage lead flow, including oversight of the “UPs” log to ensure proper distribution and follow-upAssist in preparing weekly, monthly, and quarterly reports to support sales performance trackingMarketing & Event CoordinationCoordinate and support the execution of community marketing events designed to generate leads and drive occupancyEngage with prospects, families, and guests during events to build relationships and encourage tour schedulingAssist with outreach efforts and post-event follow-up to maximize conversion opportunitiesEnsure model apartments, tour paths, and marketing materials are prepared and aligned with community standardsMove-In Coordination & Operations SupportAssist in coordinating the move-in process to ensure a smooth and welcoming experience for new residents and familiesSupport completion and organization of required paperwork in collaboration with the Executive Director, Business Office Manager, and clinical teamHelp facilitate resident assessments and ensure administrative readiness for lease signings and move-insEnsure all required documentation is completed accurately and on time in accordance with state regulationsQualificationsEducation & Experience:Associate’s degree preferredMinimum of one (1) year of experience in administrative, sales support, or customer service roleSkills & CompetenciesStrong communication and interpersonal skills with a customer-focused approachAbility to manage multiple priorities with strong attention to detail and follow-throughComfortable with phone-based communication and relationship-buildingProficient in basic computer systems; CRM experience preferredDemonstrates good judgment, problem-solving, and organizational skillsInterest in working with a senior population and their familiesIdeal Candidate ProfileThis Role Is Ideal For Someone WhoEnjoys engaging with people and building relationships dailyThrives in a fast-paced, team-oriented environmentTakes initiative and follows through on tasks and commitmentsIs motivated by goals, performance, and contributing to team successIs interested in growing within sales, senior living, or leadership rolesGrowth OpportunityThis role provides direct exposure to community sales, marketing strategy, and operations, creating a strong foundation for advancement into leadership roles such as Director of Sales.Compensation SummaryThe Sales Coordinator role is ideal for someone who enjoys connecting with people, influencing decisions, and being rewarded for strong performance.Hourly Compensation: Competitive base rate providing consistent incomeIncentive & Commission Structure: Eligible for performance-based incentives tied to occupancy and move-insTotal Earning Potential: $25–$27 per hour (base + incentives), based on performanceBenefitsEligible team members are offered a comprehensive benefits package including:Medical, dental, and vision insuranceLife and disability insurancePaid time off and paid holidays401(k) with company matchEmployee Assistance ProgramAdditional voluntary benefitsAdditional InformationThank you for your interest in LakeHouse Senior Living careers. If you have questions about this position, please contact the community directly.No agencies, please. We do not accept unsolicited resumes from agencies under any circumstances.EOE D/VJOB CODE: 1004322