Senior Manager, Marketing

Director of Content MarketingEmployment Type: Full-TimeLocation: On-Site - Williamsburg, BrooklynA high-end lifestyle brand is seeking a Director of Content Marketing to define and lead a holistic marketing vision across brand, digital, and retail touchpoints. This role will focus on integrated brand building, product and campaign storytelling, customer acquisition and retention, and cross-channel commercial performance. The ideal candidate is a strategic leader who can balance creativity with data-driven decision-making and who thrives in a fast-paced, culture-forward environment.Key Responsibilities• Brand Strategy & Positioning• Own the overarching brand marketing strategy, ensuring clear, consistent positioning across all consumer touchpoints.• Define and evolve the brand narrative, value propositions, and messaging frameworks that differentiate the brand in the premium lifestyle space.• Steward brand guidelines and ensure all internal and external communications ladder up to long-term brand equity goals.• Integrated Campaign Development• Lead the strategy and execution of 360° marketing campaigns for key seasonal moments, product launches, and brand initiatives.• Build integrated go-to-market plans that connect brand storytelling with traffic, conversion, and revenue objectives across retail and e-commerce.• Oversee campaign briefing, creative alignment, channel mix, launch timelines, and post-campaign analysis.• Retail & Experiential Marketing• Build marketing programs that support retail traffic, new store openings, localized activations, and in-store storytelling.• Collaborate with Retail and Visual teams to ensure campaigns come to life seamlessly in physical environments.• Concept and execute events, pop-ups, and experiential moments that deepen community connection and brand heat.• Market Insights, Analytics & Optimization• Establish clear KPIs across brand and performance initiatives (awareness, engagement, acquisition, conversion, retention).• Use consumer insights, competitive analysis, and testing frameworks to refine strategies and creative approaches.• Regularly report marketing performance to leadership, translating data into actionable recommendations and future roadmaps.• Cross-Functional Leadership & Collaboration• Partner closely with Creative, Merchandising, E?commerce, Retail, and Operations to ensure alignment on priorities and product stories.• Translate business objectives into clear, inspiring briefs for internal teams and external partners.• Foster strong communication rhythms and processes that keep all stakeholders informed and accountable.• Team Management & Organizational Leadership• Build, lead, and mentor a high-performing marketing team spanning brand, campaign, and channel owners.• Set clear goals, workflows, and performance standards to enable both creativity and operational excellence.