Assistant Manager, Content Creation

Job Title: Assistant Manager, Content Creation Location: DUMBO, Brooklyn (Hybrid) - 4 days in office Salary Range: $75K-$85KVIOLETTE_FR was founded by makeup artist and beauty expert Violette Serrat, with the mission of celebrating individuality, creativity, and self-expression—balancing au natural minimalism with bold statements to express every beauty mood. Each product and shade was created to complete what’s missing in the market, not compete. The multi-category line of Skincare, Makeup, Fragrance and Hair Care is made with innovative and luxurious formulas that are all vegan, cruelty-free, and made with safe and effective ingredients. Social is a core expression of our brand universe—where education, artistry, and culture meet.The Role:VIOLETTE_FR is seeking a dynamic Social Media Content Creator to support the next evolution of our social-first brand storytelling. This hands-on, highly creative role focuses on concepting, producing and editing polished, socially relevant short-form content for Instagram, TikTok, and YouTube Shorts—blending original ideas and balancing planned creative with on-the-fly, founder-led moments. A key part of this role is working closely with brand founder Violette Serrat, taking initiative to capture and edit opportunistic content in real time, while also assisting in more intentionally planned founder shoots. The ideal candidate can develop a deep understanding of the brand aesthetic, while still adapting trends with intention, and excels at on-set execution and creative collaboration, working closely with Social, Creative, and Marketing teams to deliver on-brand content aligned with broader storytelling initiatives.Responsibilities:Social-First Content Creation & Platform FluencyConcept, capture, and edit short-form social content across Reels, TikTok, lo-fi video, product demos, tutorials, and behind-the-scenes momentsCreate content that feels native to each platform while maintaining VIOLETTE_FR’s elevated brand codesIdentify trends, cultural moments, and emerging formats—then adapt them through a brand-appropriate lensPropose and test new content types, formats, and storytelling frameworksFounder Content CaptureTaking initiative to capture and edit opportunistic content with brand founder, Violette SerratWork closely with the brand founder, Social and Marketing Team to plan out future content to be created across social/digital channelsCreative Direction & Visual StorytellingBring strong aesthetic instincts and an eye for composition, lighting, framing, and pacingUphold visual and tonal consistency across all social outputs while allowing room for experimentationSupport light art direction on social shoots to ensure content aligns with platform best practicesShoot Production & On-Set DirectionAssist with pre-production planning, including shot lists, prop needs, and capture plansCapture social-first content during larger brand shoots, events, and launchesSupport on-set social direction to maximize usable assets across platformsManage content capture workflows to ensure smooth handoff to editing, scheduling, and publishingCollaboration & Creative OperationsWork cross-functionally with Marketing, Product, and Community teams to support storytelling needsOrganize, label, and archive content for future use across platformsMaintain awareness of performance insights to inform creative iterationsExperience & Skills2–4+ years of experience creating social-first content for a brand, creator, or agency (beauty, fashion, or lifestyle strongly preferred)Deep understanding of Instagram, TikTok, and YouTube Shorts—formats, trends, algorithms, and best practicesStrong hands-on production skills: shooting and editing on mobile (iPhone-first) and/or lightweight camera setupsProficiency with editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similarProficiency with Adobe Photoshop, Google Workspace, and/or KeynoteSoft SkillsSelf-starter with strong time management and organizational skillsCollaborative, detail-oriented, and adaptable in fast-paced environmentsFlexible and adaptable to evolving priorities and platformsNice to HaveOn-camera confidence and storytelling presenceExperience and/or comfort working alongside a founder or creative directorBasic understanding of social performance metrics and optimization