{"schemaVersion":"jobsearcher.job.v1","id":"420f9dd89e23b4a6ae0dbbc4","url":"https://jobsearcher.com/jobs/420f9dd89e23b4a6ae0dbbc4","canonicalUrl":"https://jobsearcher.com/jobs/420f9dd89e23b4a6ae0dbbc4","title":"Analytics Manager, Back End Analytics","description":"Marcel Digital – Analytics Manager, Back End Analytics\n(Hybrid | Chicagoland candidates only)\nMarcel Digital is an award-winning digital marketing and web development agency established in 2003 and based in Chicago. We partner with mid-market B2B organizations to drive measurable business outcomes through SEO, paid media, web development, and analytics.\nWe’ve built a culture of high performers who value authenticity, integrity, accountability, and insight. We invest heavily in learning, collaboration, and craftsmanship, supporting our team with conference attendance, internal training, and daily knowledge sharing.\nPosition Summary\nAs an Analytics Manager – Back End Analytics, you will own and evolve the data foundations that power client reporting, insights, and optimization. This role focuses on the tracking, data plumbing, modeling, and analytical rigor behind the dashboards, ensuring data is trustworthy, scalable, and decision-ready.\nYou will design and maintain analytics implementations, data pipelines, and analytical datasets that enable accurate reporting and advanced analysis. This includes event design and governance, server-side tracking, GA4 BigQuery workflows, data transformations, and analytical frameworks for measurement and experimentation.\nThis role sits at the intersection of Analytics Engineering, Data Engineering, and Advanced Analysis, and works closely with Paid Media, SEO, Web Development, and Account Management to improve how data is collected, modeled, and interpreted for clients.\nYou will also contribute to scoping analytics work, defining best practices, and raising the overall maturity of Marcel’s analytics offering.\nWhat We Mean by Back End Analytics\nBack End Analytics is the foundation that makes front-end dashboards reliable and meaningful. This role contributes across three closely related disciplines:\nAnalytics Engineering – Creating trusted datasets, metric definitions, transformations, and governance so reporting is accurate and consistent\n\nData Engineering – Building and maintaining data pipelines and warehouses (ingestion, ELT, reliability, permissions, monitoring)\n\nAdvanced Analytics / Data Science (applied) – Enabling forecasting, segmentation, incrementality, experimentation, and advanced measurement methods where appropriate\n\nFunctions and Responsibilities\nAnalytics Engineering & Measurement Foundations\nDesign and audit GA4 and Google Tag Manager implementations with a focus on event design, data layers, and measurement governance\nDefine and document metric logic, naming conventions, and analytics standards to ensure consistency across clients\nEnsure analytics implementations are robust to consent management, privacy requirements, and evolving platform constraints\nQA, test, and troubleshoot analytics implementations to ensure data accuracy and reliability\nData Engineering & Data Plumbing\nBuild and maintain pipelines from GA4 and other marketing platforms into BigQuery and related data warehouses\nTransform raw event-level data into analysis-ready datasets for reporting, attribution, and modeling\nSupport server-side tracking implementations and data enrichment workflows\nMonitor data quality, pipeline health, and edge cases across client environments\n\nAdvanced Analysis & Measurement Enablement\nEnable advanced analyses such as incrementality testing, cohort analysis, funnel analysis, and media performance evaluation\nSupport experimentation frameworks, CRO measurement, and analytical design (not UI/UX execution)\nCollaborate with Paid Media and Analytics teams to improve how performance is measured beyond last-click attribution\nTranslate complex analytical findings into clear implications for client strategy\n\nClient & Internal Collaboration\nPartner with Account Managers to interpret data and extract the “story” behind performance\nSupport development of analytics scopes, SOWs, timelines, and budgets\nContribute to evolving Marcel’s analytics methodologies, documentation, and internal training\nOccasionally support thought leadership efforts (e.g., blog posts, internal talks, sales enablement)\nSkills, Traits, & Abilities\nRequired\n3–5+ years of experience in digital analytics or data-focused roles\nDeep experience with GA4 and Google Tag Manager, including complex implementations\nStrong understanding of event-based analytics, data layers, and measurement design\nProficiency in JavaScript for tagging and debugging\nExperience QA’ing and troubleshooting analytics implementations using browser and platform tools\nWorking experience with BigQuery or similar data warehouses\nAbility to manage multiple projects and priorities across clients\nStrong attention to detail and passion for data quality\nClear written and verbal communication skills, including explaining technical concepts to non-technical audiences\n\nStrongly Preferred\nExperience with server-side tracking (GTM or equivalent)\nExperience transforming GA4 data in BigQuery (SQL-based transformations)\nFamiliarity with modern analytics architectures and privacy-aware measurement\nExperience collaborating with developers, paid media teams, and analysts\nBonus Skills & Experience\nAnalytics engineering tools or concepts (semantic layers, dbt-style modeling, metric governance)\nIncrementality testing, media mix modeling, or advanced attribution approaches\nExperimentation and CRO measurement experience\nData visualization tools (Looker Studio, Tableau, Power BI)\nPredictive analytics, forecasting, or segmentation work\nExperience integrating analytics with marketing automation or CRM platforms (HubSpot, Salesforce, etc.)\nExperience managing work in ClickUp or similar tools\nBenefits\nMarcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment. You’ll have meaningful autonomy, influence how analytics is delivered to clients, and help shape the future of Marcel’s analytics practice.\nWe value curiosity, craftsmanship, and continuous improvement. If you’re excited about building analytics systems that people can actually trust, and using data to drive smarter decisions, we’d love to hear from you.\n\n4B4CVuF6bD","company":"Marcel Digital","rawCompany":"marcel digital","city":"Chicago","state":"IL","isRemote":false,"isActive":false,"createdAt":"2026-04-09T13:33:35.357Z","occupations":[{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"13-1161.01","title":"Search Marketing Strategists","slug":"search-marketing-strategists"},{"code":"15-2051.01","title":"Business Intelligence Analysts","slug":"business-intelligence-analysts"}],"industries":[{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"},{"code":"541613","title":"Marketing Consulting Services","slug":"marketing-consulting-services"},{"code":"541890","title":"Other Services Related to Advertising","slug":"other-services-related-to-advertising"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Analytics Manager, Back End Analytics","description":"Marcel Digital – Analytics Manager, Back End Analytics\n(Hybrid | Chicagoland candidates only)\nMarcel Digital is an award-winning digital marketing and web development agency established in 2003 and based in Chicago. We partner with mid-market B2B organizations to drive measurable business outcomes through SEO, paid media, web development, and analytics.\nWe’ve built a culture of high performers who value authenticity, integrity, accountability, and insight. We invest heavily in learning, collaboration, and craftsmanship, supporting our team with conference attendance, internal training, and daily knowledge sharing.\nPosition Summary\nAs an Analytics Manager – Back End Analytics, you will own and evolve the data foundations that power client reporting, insights, and optimization. This role focuses on the tracking, data plumbing, modeling, and analytical rigor behind the dashboards, ensuring data is trustworthy, scalable, and decision-ready.\nYou will design and maintain analytics implementations, data pipelines, and analytical datasets that enable accurate reporting and advanced analysis. This includes event design and governance, server-side tracking, GA4 BigQuery workflows, data transformations, and analytical frameworks for measurement and experimentation.\nThis role sits at the intersection of Analytics Engineering, Data Engineering, and Advanced Analysis, and works closely with Paid Media, SEO, Web Development, and Account Management to improve how data is collected, modeled, and interpreted for clients.\nYou will also contribute to scoping analytics work, defining best practices, and raising the overall maturity of Marcel’s analytics offering.\nWhat We Mean by Back End Analytics\nBack End Analytics is the foundation that makes front-end dashboards reliable and meaningful. This role contributes across three closely related disciplines:\nAnalytics Engineering – Creating trusted datasets, metric definitions, transformations, and governance so reporting is accurate and consistent\n\nData Engineering – Building and maintaining data pipelines and warehouses (ingestion, ELT, reliability, permissions, monitoring)\n\nAdvanced Analytics / Data Science (applied) – Enabling forecasting, segmentation, incrementality, experimentation, and advanced measurement methods where appropriate\n\nFunctions and Responsibilities\nAnalytics Engineering & Measurement Foundations\nDesign and audit GA4 and Google Tag Manager implementations with a focus on event design, data layers, and measurement governance\nDefine and document metric logic, naming conventions, and analytics standards to ensure consistency across clients\nEnsure analytics implementations are robust to consent management, privacy requirements, and evolving platform constraints\nQA, test, and troubleshoot analytics implementations to ensure data accuracy and reliability\nData Engineering & Data Plumbing\nBuild and maintain pipelines from GA4 and other marketing platforms into BigQuery and related data warehouses\nTransform raw event-level data into analysis-ready datasets for reporting, attribution, and modeling\nSupport server-side tracking implementations and data enrichment workflows\nMonitor data quality, pipeline health, and edge cases across client environments\n\nAdvanced Analysis & Measurement Enablement\nEnable advanced analyses such as incrementality testing, cohort analysis, funnel analysis, and media performance evaluation\nSupport experimentation frameworks, CRO measurement, and analytical design (not UI/UX execution)\nCollaborate with Paid Media and Analytics teams to improve how performance is measured beyond last-click attribution\nTranslate complex analytical findings into clear implications for client strategy\n\nClient & Internal Collaboration\nPartner with Account Managers to interpret data and extract the “story” behind performance\nSupport development of analytics scopes, SOWs, timelines, and budgets\nContribute to evolving Marcel’s analytics methodologies, documentation, and internal training\nOccasionally support thought leadership efforts (e.g., blog posts, internal talks, sales enablement)\nSkills, Traits, & Abilities\nRequired\n3–5+ years of experience in digital analytics or data-focused roles\nDeep experience with GA4 and Google Tag Manager, including complex implementations\nStrong understanding of event-based analytics, data layers, and measurement design\nProficiency in JavaScript for tagging and debugging\nExperience QA’ing and troubleshooting analytics implementations using browser and platform tools\nWorking experience with BigQuery or similar data warehouses\nAbility to manage multiple projects and priorities across clients\nStrong attention to detail and passion for data quality\nClear written and verbal communication skills, including explaining technical concepts to non-technical audiences\n\nStrongly Preferred\nExperience with server-side tracking (GTM or equivalent)\nExperience transforming GA4 data in BigQuery (SQL-based transformations)\nFamiliarity with modern analytics architectures and privacy-aware measurement\nExperience collaborating with developers, paid media teams, and analysts\nBonus Skills & Experience\nAnalytics engineering tools or concepts (semantic layers, dbt-style modeling, metric governance)\nIncrementality testing, media mix modeling, or advanced attribution approaches\nExperimentation and CRO measurement experience\nData visualization tools (Looker Studio, Tableau, Power BI)\nPredictive analytics, forecasting, or segmentation work\nExperience integrating analytics with marketing automation or CRM platforms (HubSpot, Salesforce, etc.)\nExperience managing work in ClickUp or similar tools\nBenefits\nMarcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment. You’ll have meaningful autonomy, influence how analytics is delivered to clients, and help shape the future of Marcel’s analytics practice.\nWe value curiosity, craftsmanship, and continuous improvement. If you’re excited about building analytics systems that people can actually trust, and using data to drive smarter decisions, we’d love to hear from you.\n\n4B4CVuF6bD","datePosted":"2026-04-09T13:33:35.357Z","dateModified":"2026-04-09T13:33:35.357Z","hiringOrganization":{"@type":"Organization","name":"Marcel Digital","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Chicago","addressRegion":"IL","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"420f9dd89e23b4a6ae0dbbc4"},"url":"https://jobsearcher.com/jobs/420f9dd89e23b4a6ae0dbbc4"}}