Digital Marketing Analyst

Digital Marketing AnalystPublicis Global Delivery (PGD) is a globally connected capability platform where talent, technology, and operations combine to deliver amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce, and Production in all regions of the world. PGD is comprised of the best talent and ways-of-working, which enables global scale, innovation, and transformation, each day. Culture, growth, and wellbeing underline all aspects of Publicis Global Delivery. We are looking for a Digital Marketing Analyst focused on TAAG, Social, or eCommerce platforms. You will work closely with media teams, supporting performance-driven strategies across multiple platforms while ensuring efficiency, accuracy, and alignment with client objectives. The ideal candidate has independence and focus on quality and is eager to grow together with more than 5,000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you! ResponsibilitiesTAAG Analyst: Support the QA process of digital campaigns, including review of creatives, copy, tags, and tracking setup. Traffic and activate campaigns using different ad servers. Implement and manage pixels and tracking tags to enable campaign performance measurement. Validate correct campaign setup before launch and during delivery. Support analysis and troubleshooting related to tracking and data discrepancies. Manage and support brand safety platforms (e.g., DoubleVerify). Work closely with media (paid) and data teams to ensure campaign accuracy. Maintain documentation and follow best practices for campaign activation and tracking. Social Analyst: Set up, manage, and optimize paid social campaigns across platforms such as Meta (Facebook & Instagram) and TikTok Ads. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, and ROAS. Manage budgets, pacing, and daily optimizations. Analyze results and prepare performance reports using Excel / Google Sheets and reporting tools. Support the implementation and validation of tracking (pixels, events, conversions). Work closely with internal media, strategy, and analytics teams to ensure campaign success. Ensure campaigns follow platform best practices and internal quality standards. eCommerce Analyst: Manage the audience insights framework to support campaign strategy and performance. Set up e-commerce campaigns across required platforms, following agency and advertiser guidelines. Run weekly status calls with internal stakeholders, providing performance updates and pacing strategies. Monitor the overall health of campaigns and lead ongoing optimization efforts to meet campaign objectives. Manage daily campaign operations, including budgets, website conversions, bid management, and ad creatives based on performance and client goals. List and maintain all campaigns in the QA tracker, ensuring accuracy and compliance. Proactively identify opportunities for optimization, troubleshoot issues, and suggest improvements. Maintain daily communication with the client's campaign managers to ensure alignment and timely execution. Report any operational or performance-related issues promptly to relevant stakeholders. Deliver recommendations, execution, and analysis for beta tests, new platforms, and vendor solutions. Attend e-commerce training sessions and complete all required certifications and platform updates. Collaborate daily with the global account team via email, instant messaging, and video calls to ensure flawless delivery. Proactively identify growth opportunities and communicate them regularly to the client. Support the development of best-practice documentation to improve operational efficiency within the team. Think creatively to develop tools and innovative tactics that enhance or advance the practice. Provide clients with data-driven recommendations and optimization strategies aligned with business objectives. Stay up to date with industry trends through advertising and media journals, as well as recognized marketing sources. QualificationsBachelor's degree in marketing, Advertising, Communication, Business, or any related field. Fluent/Advanced English level (B2+). Excellent attention to detail. Strong analytical and data-driven mindset. MS Excel: Intermediate to Advanced level. Proactive and purposeful person. Willingness to learn constantly and passionate about digital marketing. Key SkillsExperience in digital media, ad operations, or campaign activation (Campaign Manager). Hands-on experience working with paid media campaigns (Meta Ads, Tik Tok Ads, Google Ads, Amazon Ads, Walmart Ads...).