Social Listening Data Analyst

Job Description: Senior Data Analyst Our Data Analysts are storytellers at heart that use insights measure performance, effectiveness, and create digestible recommendations that drive favorable client and business outcomes. They are critical thinkers and highly valuable contributors on the project delivery team. Our data analyst work across multiple project work streams, conducting analyses across multiple clients and industry sectors enabling you to leverage learnings from adjacent industries to your advantage. As a Data Analyst, you will manage and analyze complex datasets, create dashboards and visualizations, and provide actionable insights to support decision-making. You will collaborate closely with leadership and external partners to measure program effectiveness and optimize initiatives. This position allows for growth in research, reporting, and analytics responsibilities while contributing to a team dedicated to equity, inclusion, and reflective leadership. Ideal candidates are highly analytical, comfortable in a fast-paced remote environment, and passionate about using data to inform impactful work. Role Objectives Perform project specific analyses for each assigned client program using Allison’s robust suite of analytical tools.Deliver analysis to the Project Manager with clear insight narratives, answer questions, and facilitate dialogue to ensure insights delivered are valuable to client’s core objective.Leverage Allison’s latest capabilities and analytics to generate critical insights and intelligence.Build and maintain a trusted relationship with key client contacts, account managers, and internal stakeholders,Communicate often and effectively while continuously working towards solutions.Be a partner of Product Team to drive efficiency in your work and speed to insight.Collaborate cross functionally to test new approaches with unstructured data and leverage these advanced tools to transform data.Identify and foster new ways for Allison to support strategic customer initiatives.Identify potential service opportunities within our client base and beyondBe a strategic thinker who is always looking to connect data points to help solve client needsWhat you will do:Build and maintain dashboards, visualizations, and reports to support programmatic efforts and partner initiativesFrame questions, pull/clean data, run analyses, and translate findings into clear narratives and recommendationsSupport the project manager with client delivery as a subject matter expertSupport measurement, learning, and evaluation frameworks by tracking key metrics and reporting on program impactAnalyze large project specific datasets to ensure accuracy, integrity, and usabilityTurn complex results into digestible briefs, slides, and live readouts tailored to leadership and external partners.Provide data support for research projects and contribute to public-facing communicationsServe as a thought partner in strategic planning and long-term projects, performing other duties as needed Core ResponsibilitiesReporting Production (65–70%)Build and maintain weekly, monthly, and quarterly dashboards and reports.Automate data pulls, QA inputs/outputs, and manage versioning.Create clear visuals and annotate with takeaways, anomalies, and trends.Analysis & Insight GenerationDig into drivers, cohort behaviors, channels, funnels, and experiments.Develop concise narratives: “what happened, why it happened, what to do.”Flag outliers early; propose hypotheses and follow-up analyses.Data OperationsDefine metrics, data dictionaries, and calculation logic.Ensure data quality (validation tests, reconciliation checks).CollaborationSupport the Project Manager with ad-hoc analyses for readouts.Align on priorities and timelines; estimate effort and feasibility.Requirements 5+ years of experience in market research, consumer insights, data analytics, strategic consulting or similarly analytical roles4+ years of experience with media measurement, media monitoring, or text based analyticsAdvanced knowledge of key data metrics from volume, velocity, emotion, reputation, and sentimentBachelor's degree or its equivalent in Data Analysis, MIS, Business, or a related field is preferredAdvanced knowledge of text analytics and social listening toolsProficiency in Excel and PowerPoint, and willing to learn new tools quicklyThe power to take initiative, communicate across teams, and solve problems creatively, both in teams and individuallyExcellent communication skills and the ability to explain complex concepts in a clear and concise manner.Must have exceptional attention to detail and thrives in a fast-paced environment with quick turnarounds.Familiarity with accessing and extracting data from various repositories from: Amazon, S3, Google BigQuery, or SQL-based transformsExperience with data analytics visualization tools such as: Amazon Quicksight, Tableau, Power BI, Looker, etc.