Director, TikTok Shop

Company Overview Headquartered in St. Petersburg, FL, Growve is a health & wellness brand accelerator specializing in acquiring, operating, and growing world-class brands in the active nutrition, dietary supplement, and beauty verticals. Growve derives its value from acquiring brands and driving growth through in-house expertise in marketplace management, digital marketing, creative services, innovation, distribution, retail sales, manufacturing, supply chain management, regulatory and accounting. The Company's portfolio includes over 15 brands and thousands of unique products. Learn more at growve.com. Position Title: Director, TikTok Shop Position Overview: The Director of TikTok Shop will lead and execute the launch, management and optimization of TikTok Shop accounts across multiple Health and Wellness brands. This position requires a strategic thinker possessing an entrepreneurial mentality with hands-on experience in eCommerce, digital marketing, and account management. The ideal candidate will work closely with internal brand teams and external third parties, affiliate networks and agencies to drive sales and enhance brand visibility while managing budgets, ensuring efficient allocation of resources to maximize ROI. Key Responsibilities: Strategic Leadership: Develop and lead the overall strategy for TikTok Shop across multiple Health and Wellness brands, ensuring alignment with broader business goals. TikTok Shop Management: Lead the setup, launch and day-to-day operations of TikTok Shop accounts, including product listings, promotions, and customer engagement. Collaboration: Foster strong relationships with third parties, affiliate communities, and agencies to create and execute effective campaigns that drive brand awareness and sales. Paid Media & Advertising: Develop and implement paid media campaigns on TikTok to drive traffic and sales, ensuring they align with brand objectives and budgets. Budget Management: Plan, monitor and manage budgets, ensuring cost-effective strategies while maximizing ROI. Performance Analysis: Analyze account performance and provide actionable insights to optimize campaigns. Report out regularly to brand teams and leadership. eCommerce Integration: Leverage experience with Amazon and other eCommerce platforms to align strategies and drive cross-platform success. Innovation: Stay up to date with TikTok trends, algorithm changes, compliance requirements and best practices to ensure our brands remain competitive. Qualifications: Minimum of 3 years of experience in digital marketing, social commerce or related business field. Proven experience in managing TikTok Shop accounts or similar eCommerce platforms. Strong understanding of affiliate marketing, paid media, and agency collaboration. Experience with Amazon and other eCommerce platforms, as well as knowledge of their compliance requirements in the Consumables category, is strongly desired. Proficiency in budget management and optimization. Excellent analytical skills with the ability to derive insights from data and translate them into actionable strategies. Strong communication, presentation and project management skills. Passion for Health and Wellness products. Additional Details & Benefits Full Time with Competitive Pay Health Benefits Package 401K Casual company environment, with a work hard/play hard culture Corporate offices located in downtown St. Petersburg, FL and Salt Lake City, UT Notice to Recruiters We do not work with outside recruiting agencies. Please do not solicit. This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.