Creator Search Insights Specialist (Mandarin) - TikTok Search & Operations Ecosystem

About the team The Search Operations team aims to improve search user experience, contribute significant DAU impact to the products and drive for increase in traffic and GMV. This role involves reading, viewing, listening and examining user-generated content to ensure they comply with community guidelines. Responsibilities: * Responsible for the content ecosystem building through a variety of product operations. Ultimately, driving the product user growth, engagement and retention. * Product Strategy & Optimization: develop and execute a product vision that aligns with the objective. Monitor product performance metrics and iterate on features based on data insights. Conduct case analysis/research to find growing opportunities. * Go-to Market Strategy: develop and execute marketing&communication strategy to promote the product. Deliver marketing plans, product messaging, resource allocation and expand market entry. * Campaign management: Plan and execute integrated marketing campaigns to drive product awareness, demand, and engagement. Monitor campaign performance, analyze results, and optimize strategies to achieve desired outcomes. * Cross-functional collaboration: Collaborate with cross-functional teams to explore potential growth opportunities. Actively communicate with internal stakeholders, such as content ops, PM, engineers to ensure project efficiency and get good results. * Performs other duties as assignedMinimum Qualifications * Bachelor's degree or above, at least 3 year's experience in social media or digital industry. * Knowledge about marketing & product operation, basic understanding of search. Familiar with social media and video/streaming platforms. * Excellent communication skills, and project management skills. Experienced in cross-team collaboration, able to push different stakeholders to meet the overall goal. * Excellent data skills, able to analyse data and provide valuable insights independently. * Proactive and solution-oriented, with the ability to identify problems and implement effective solutions. * Business-level proficiency in both written and spoken Mandarin is required, as the role involves communication with Mandarin-speaking stakeholders. Fluency in Professional English is also required, as it is the primary working language. Preferred Qualifications * Knowledge about TikTok and search engines, familiarity with social media and video/streaming platforms * An in-depth understanding of local culture and familiarity with the Internet usage habits of local users