Community Manager

ABOUT ECHELONECHELON is a veteran founded & operated performance energy drink built for the military community, athletes, extreme competitors and those who demand more from themselves and what they put in their bodies. No artificial flavors or colors, zero sugar, and no proprietary blends. We're gritty, community-driven & relentless about showing up where our people are. ECHELON is sold on most US Army bases & is breaking into the civilian energy drink market. THE ROLEECHELON is a fast-moving, rapidly growing brand looking for a sharp, culturally plugged-in Community Manager to develop our social presence and amplify our audience. You'll be both a strategic thinker and a hands-on executor — maintaining our brand voice across every channel, running our creator programs, and helping scale ECHELON's digital footprint in the military, fitness, food & beverage, and direct-to-consumer e-commerce spaces.WHAT YOU’LL DOSocial Strategy & ExecutionDevelop & execute ECHELON's social strategy and calendar across Instagram, TikTok, X, Threads, Facebook, YouTube, LinkedIn, Discord, & more.Create & curate social content at the direction of the Marketing Manager to support brand initiatives.Maintain brand sense of humor & voice. We take our products seriously, but we don’t take ourselves too seriously.Support product launches, limited product drops, brand events, activations, strategic partnerships, & brand goals across digital channels by posting, curating, & engaging social content appropriatelyMaintain & expand the digital ECHELON community through commenting, sharing, & interacting with our audience across all channels. Regularly report & maintain platform & campaign analytics to the Marketing Manager to measure social performance. Attend key brand events & activations to capture in-person ECHELON content.Coordinate with Field & Activations Manager to support in-person brand initiatives for ECHELON social content & other brand use.Coordinate with freelance photographers, videographers, & editors to support brand content production for social.Creator & Brand Ambassador ProgramBuild & manage ECHELON's creator ecosystem via Upfluence or similar platform.Expand the ECHELON network of content creators, brand ambassadors, & influencers with individuals aligned with ECHELON’s values to support the growth of the ECHELON community & drive conversions.Coordinate PR packaging & product seeding with the Marketing Manager for evergreen & campaign-specific initiatives.Report on creator program performance to Marketing Manager. Highlight individuals that are brand champions & identify possible brand risks.Inform creators on current & upcoming ECHELON initiatives to ensure accurate product education.Military Base Rep CommunityLeverage Echelon’s team of military ambassadors to create, share & promote UGC and brand content from & within the military community.Provide guidance to Base Reps on social content best practices, product education, & ECHELON initiatives.REQUIRED QUALIFICATIONS3–5 years of experience in social media management, digital marketing, or a related role with demonstrated content creation skillsProven influencer or creator management experience, including scouting, briefing, & performance analysisExperience coordinating with creative freelancers (photographers, videographers, editors) & managing production workflowsWorking knowledge of Upfluence, Shopify, Klaviyo, & social media management toolsStrong grasp of the current social media landscapeAbility to move fast, manage multiple workstreams, & prioritize effectively in a high-growth environmentAbility to lift over 20 lbsExcellent written communication & brand voice instincts20% travelPREFERRED QUALIFICATIONSExperience running paid campaigns via Meta Ads & Google AdsBackground in DTC ecommerce, consumer packaged goods, & beverage industryFamiliarity with fitness, wellness, & the military/veteran communities