Outside Sales Representative

Sales RepresentativePOSITION SUMMARYWinBiologics is seeking a driven and highly independent Soil Health Champion & Sales Representative to lead territory growth across Missouri. This role serves as both a revenue driver and trusted agronomic advisor, responsible for expanding dealer networks, strengthening grower relationships, and delivering education around soil health and nutrient efficiency.As the face of the company in the field, you will combine sales execution with agronomic expertise, helping growers rethink conventional fertility programs through improved nitrogen efficiency and soil biology. This is a high-impact, field-first position requiring frequent travel, strong self-management, and a passion for building long-term partnerships in production agriculture.ABOUT Win BiologicsAt Win Biologics, we’re building something bigger than a sales team. We’re helping lead a smarter, more sustainable approach to agriculture.Our mission is simple: help farmers increase profitability today by improving soil function, nutrient efficiency, and crop resilience. Our vision is to help drive a shift toward agriculture that works with nature, where healthy soil, strong crops, and long-term farm success are the standard.We are not an “additive” company. We don’t believe the answer is always more inputs. Instead, we focus on protecting and activating the native biology already present in the soil, using data, observation, and proven tools to help farmers get more out of what they already have. You won’t just grow a territory, you’ll help farmers regenerate profitability by working with the soil, not against it.WHAT SUCCESS LOOKS LIKEConsistent territory revenue growth driven by both new account acquisition and expansion of existing relationships.Strong dealer network development, with measurable increases in active retail partners.High grower retention and repeat business, reflecting trust and value delivered in the field.Effective independent management of travel schedules, route planning, and territory strategy.Clear, consistent CRM reporting and communication with leadership.Demonstrated ability to educate growers and retailers on soil health, nutrient efficiency, and product integration.Recognition as a trusted advisor rather than just a product salesperson.OBJECTIVES Drive meaningful growth in your territory by expanding relationships with growers, retailers, and crop consultants.Cultivate trust-based partnerships, positioning yourself as a long-term advisor and resource on soil health, nutrient management, and agronomic solutions.Consistently identify new opportunities and engage with prospective growers to introduce innovative practices and WinBiologics solutions.Maintain and strengthen existing accounts through proactive support, education, and follow-up, ensuring customer success and satisfaction.Plan and execute field visits strategically, balancing regular account maintenance with exploration of new opportunities.Deliver educational presentations, field demonstrations, and workshops that empower growers with practical, science-backed insights.Share feedback and insights from the field with internal teams to influence product development, marketing strategies, and support systems.Continuously build your agronomic knowledge, with a focus on soil biology, nutrient efficiency, and regenerative practices, to enhance credibility and value with customers.Embody WinBiologics’ core values in every interaction: Grit, Results, Ownership, Wisdom, Trust, and Hustle. Thus, creating a positive, service-first culture in the field.Measure success through tangible improvements in grower adoption, loyalty, territory expansion, and contribution to long-term soil health outcomes.COMPETENCIESAgricultural Sales & Territory DevelopmentRelationship Building & Account ManagementAgronomic Knowledge (NPK, micronutrients, soil fertility)Nitrogen Management & Nutrient Efficiency StrategyUnderstanding of Soil Biology & Regenerative PracticesCold Prospecting & Business DevelopmentStrategic Planning & Route OptimizationCRM Management & Sales Tracking (Zoho or similar)Public Speaking & Educational PresentationsSelf-Motivation & Independent ExecutionCommunication & Influencing SkillsResults Orientation & AccountabilityEDUCATION AND EXPERIENCE5–10+ years of outside agricultural sales experience or equivalent proven performanceStrong foundation in conventional agronomy, including chemistry, herbicides, and fertility programsExperience interpreting soil tests, including NPK and familiarity with Haney soil testingProven track record of territory growth and account developmentExisting relationships with dealers, retailers, or growers in Western Kansas preferredAbility to operate independently and manage a travel-intensive schedulePreferred (Not Required):Certified Crop Advisor (CCA) certificationBachelor’s degree in Agronomy, Agricultural Science, or related fieldExperience with agricultural marketing or social media presenceDemonstrated interest or experience in regenerative agriculture and soil healthCOMPENSATION & BENEFITSSee Market Salary Breakdown