{"schemaVersion":"jobsearcher.job.v1","id":"36071c5bf9bd8defa4d92713","url":"https://jobsearcher.com/jobs/36071c5bf9bd8defa4d92713","canonicalUrl":"https://jobsearcher.com/jobs/36071c5bf9bd8defa4d92713","title":"CRM Program Lead","description":"CRM Program Lead United States of America - Pasadena, California\r\niHerb is a multi-billion dollar, global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics, operating in 180 countries including major markets like Saudi Arabia, Korea, and Japan where we are the #1 brand and a household name.\r\nWith over 40 million customers globally, iHerb is upgrading and expanding its retention marketing team. As we expand our CRM capabilities, we're seeking a data-driven, highly organized CRM Program Manager to own key marketing channels and programs that drive engagement, retention, and lifetime value. The CRM Program Manager will take full ownership of one or more key lifecycle marketing channels or programs such as Direct Mail (Postcards), SMS/WhatsApp Messaging, and Opt-In Growth across Email, Push, and App.\r\nThis role is responsible for defining the strategy, managing execution, and improving performance across assigned programs. The ideal candidate thrives in both strategy and operations: they can identify growth opportunities, prioritize work, coordinate cross-functional efforts, and manage the metrics that matter from opt-in rates to engagement, conversion, and retention.\r\nJob Expectations\r\nServe as the end-to-end owner for assigned CRM channels (e.g., direct mail/postcard, SMS/WhatsApp, push, or opt-in programs).\r\nDefine the strategy, roadmap, and KPIs for each program, aligned with iHerb's customer lifecycle and retention goals.\r\nManage campaign planning and execution across owned channels, ensuring accurate targeting, personalization, testing, and delivery.\r\nDevelop segmentation, audience rules, and message frameworks to improve relevance and performance.\r\nOversee creative development and review processes for all campaigns and customer touchpoints.\r\nDefine key metrics and reporting for assigned channels: opt-in rates, delivery rates, engagement (CTR, open, click), conversion, and revenue contribution.\r\nKnowledge, Skills and Abilities:\r\nStrong communication skills: listening, verbal, and written\r\nStrong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar)\r\nHighly proficient in excel and project management tools (Asana)\r\nExperience Requirements\r\n7+ years of marketing experience in CRM or retention marketing\r\nProven experience managing one or more CRM channels such as direct mail, SMS, push notifications, or email.\r\nDemonstrated ability to prioritize, manage multiple initiatives, and work cross-functionally.\r\nStrong project management and organizational skills able to translate vision into clear execution plans. Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI).\r\nExperience with direct-to-consumer brands preferred.\r\nAsana, Confluence, Jira experience preferred\r\nAnticipated Pay Scale\r\n$77,234 - $110,000 USD","company":"Iherb","rawCompany":"iherb","city":"Pasadena","state":"CA","isRemote":false,"isActive":false,"createdAt":"2026-07-04T02:56:06.446Z","occupations":[{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1082.00","title":"Project Management Specialists","slug":"project-management-specialists"},{"code":"11-2022.00","title":"Sales Managers","slug":"sales-managers"}],"industries":[{"code":"325620","title":"Toilet Preparation Manufacturing","slug":"toilet-preparation-manufacturing"},{"code":"541890","title":"Other Services Related to Advertising","slug":"other-services-related-to-advertising"},{"code":"456191","title":"Food (Health) Supplement Retailers","slug":"food-health-supplement-retailers"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"CRM Program Lead","description":"CRM Program Lead United States of America - Pasadena, California\r\niHerb is a multi-billion dollar, global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics, operating in 180 countries including major markets like Saudi Arabia, Korea, and Japan where we are the #1 brand and a household name.\r\nWith over 40 million customers globally, iHerb is upgrading and expanding its retention marketing team. As we expand our CRM capabilities, we're seeking a data-driven, highly organized CRM Program Manager to own key marketing channels and programs that drive engagement, retention, and lifetime value. The CRM Program Manager will take full ownership of one or more key lifecycle marketing channels or programs such as Direct Mail (Postcards), SMS/WhatsApp Messaging, and Opt-In Growth across Email, Push, and App.\r\nThis role is responsible for defining the strategy, managing execution, and improving performance across assigned programs. The ideal candidate thrives in both strategy and operations: they can identify growth opportunities, prioritize work, coordinate cross-functional efforts, and manage the metrics that matter from opt-in rates to engagement, conversion, and retention.\r\nJob Expectations\r\nServe as the end-to-end owner for assigned CRM channels (e.g., direct mail/postcard, SMS/WhatsApp, push, or opt-in programs).\r\nDefine the strategy, roadmap, and KPIs for each program, aligned with iHerb's customer lifecycle and retention goals.\r\nManage campaign planning and execution across owned channels, ensuring accurate targeting, personalization, testing, and delivery.\r\nDevelop segmentation, audience rules, and message frameworks to improve relevance and performance.\r\nOversee creative development and review processes for all campaigns and customer touchpoints.\r\nDefine key metrics and reporting for assigned channels: opt-in rates, delivery rates, engagement (CTR, open, click), conversion, and revenue contribution.\r\nKnowledge, Skills and Abilities:\r\nStrong communication skills: listening, verbal, and written\r\nStrong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar)\r\nHighly proficient in excel and project management tools (Asana)\r\nExperience Requirements\r\n7+ years of marketing experience in CRM or retention marketing\r\nProven experience managing one or more CRM channels such as direct mail, SMS, push notifications, or email.\r\nDemonstrated ability to prioritize, manage multiple initiatives, and work cross-functionally.\r\nStrong project management and organizational skills able to translate vision into clear execution plans. Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI).\r\nExperience with direct-to-consumer brands preferred.\r\nAsana, Confluence, Jira experience preferred\r\nAnticipated Pay Scale\r\n$77,234 - $110,000 USD","datePosted":"2026-07-04T02:56:06.446Z","dateModified":"2026-07-04T02:56:06.446Z","hiringOrganization":{"@type":"Organization","name":"Iherb","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Pasadena","addressRegion":"CA","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"36071c5bf9bd8defa4d92713"},"url":"https://jobsearcher.com/jobs/36071c5bf9bd8defa4d92713"}}