Director of Enrollment Marketing

Posting SummaryThe Division of Enrollment Management at Teachers College, Columbia University, is seeking a Director of Enrollment Marketing to serve as a strategic leader in shaping the student journey. This incumbent will design and drive high-impact, multi-channel marketing strategies that engage and inspire prospective students from initial discovery through enrollment.Job Summary/Basic FunctionThe Director of Enrollment Marketing is a critical role in the Division of Enrollment Management and will report to the Vice President of Enrollment Management. The incumbent will be expected to lead the strategy, execution, and performance of integrated, multi-channel marketing efforts targeting prospective, applicant, admitted, and enrolling students.The Director will be responsible for elevating the visibility, reputation, and market positioning of Teachers College and its academic programs to achieve enrollment goals globally across degree types. The Director will oversee the full enrollment marketing lifecycle from awareness through yield - leveraging data-driven strategies, compelling storytelling, and optimized digital and traditional channels. The incumbent will supervise the Enrollment Marketing team, comprising full-time and student staff.Strategic Leadership & Digital Marketing ExecutionDevelop and lead a comprehensive global digital marketing strategy aligned with institutional priorities and enrollment goals that include media planning, campaign execution, optimization and social media strategy and implementationDesign and execute integrated, multi-channel campaigns across digital and print platforms, including paid media, search engine marketing (SEO/SEM), social media, and content marketingDrive lead generation, nurturing, conversion, and yield strategies across diverse student populations (master’s, doctoral, certificate, and international audiences)Partner with the Director of Recruitment to align marketing strategies with recruitment travel, events, campus visits, and yield initiativesEnsure consistent brand voice, messaging, and visual identity across all marketing, communications, social media and advertising effortsTeam & Operational ManagementDirect the daily operation of the Enrollment Marketing team (full-time staff & student workers)Oversee project workflows, resource allocation, and team development to ensure a high-performing, agile operationManage the marketing budget, including planning, forecasting, and optimization to maximize return on investmentDirect vendor and agency relationships, including procurement, contracting, and performance managementStakeholder EngagementServe as a strategic advisor to Enrollment Management leadership, developing executive-level communications, presentations, and messaging to support institutional prioritiesCollaborate with key stakeholders across the college (eg: Institutional Advancement, Institutional Research, Student Affairs, Online Learning, and Academic Departments) to develop, present and report on marketing plans and initiativesRepresent the Division of Enrollment Management on various committees across the collegeAnalytics & Performance MeasurementEstablish and monitor key performance indicators (KPIs) across the enrollment funnelDevelop dashboards and reporting tools to track campaign effectiveness and inform decision-makingAnalyze campaign performance and optimize strategies based on data and insightsCreate and deliver regular reports and presentations to internal and external stakeholdersOther duties as assignedMinimum QualificationsBachelor’s degree7+ years of progressive experience in digital and traditional marketingDemonstrated success leading integrated multi-channel marketing campaigns that drive measurable results (lead generation, conversion, enrollment)Experience managing cross-functional teams (content, design, advertising, social media)Experience supervising staff and managing team performance, including recruitment, training, and professional development.Strong expertise in digital marketing, including SEO/SEM, paid media, social media, email marketing, analytics, and web content managementProven ability to analyze data and translate insights into actionable strategiesExcellent project management, organizational, and leadership skillsProven ability to analyze challenges, exercise sound judgment, take initiative and implement effective solutionsSuperior communication, interpersonal and client service skills; demonstrated ability and experience working with staff, faculty and administrators across departments and at varying levelsPreferred QualificationsMaster’s degreeExperience in digital and traditional marketing in higher educationProven experience developing and executing culturally tailored marketing strategies across international markets, including relevant social media platforms (eg: WeChat)Experience with CRM platforms (preferably Slate) and marketing analytics toolsExperience in engagement scoring and the use of predictive analyticsUnderstanding of enrollment management trends and the current higher education landscapeSalary Range$113,000-$125,000Work ModalityHybridCompetitive Compensation And BenefitsThe salary range reflects the College’s good faith and reasonable estimate of the compensation for the position at the time of the job posting. Salary decisions are dependent on several factors including but not limited to market and organizational considerations, experience, and qualifications of a selected candidate as well as internal and external equity.Our benefits contribute significantly to the total compensation package that includes medical, dental, vision, and supplemental insurance plans; flexible and hybrid work schedules; tuition remission; life insurance; short and long-term disability insurance; an exceptional employer retirement matching program; health savings accounts (HSA), flexible spending accounts (FSA), Public Service Loan Forgiveness eligibility, and a robust Employee Assistance Program (EAP).Hybrid/RemoteTeachers College maintains a hybrid work environment, which provides employees with flexible work arrangements while ensuring we preserve the important aspects of our unique in-person college-campus culture. Depending on role and business needs, colleagues will either work onsite or in a hybrid model (a combination of in-office and virtual days). Employees are expected to live within a 150-mile radius of the College.