Director of Organic Growth

Job TypeFull-timeDescriptionWhisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today.Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend. This position is open to remote, US candidates only.Whisker MarketingWe are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack—from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started.What You’ll Do:We’re building an evolved growth function alongside our paid performance channels: Organic Performance — aka the “Loops” team. This role exists to build a compounding growth engine that operates alongside paid performance as a primary driver of acquisition and revenue.We are looking for someone who knows how to grow a D2C business and consumer brand through non-paid channels — and who sees brand, content, PR, search, and influencer as levers of revenue, not just awareness. This candidate should be immersed in AI workflows to increase team output and compound our internal efforts.This role is for someone who has a track record of building:Social strategies that convertPR that wins and drives demandOrganic traffic that compounds over time Someone who understands how influencers show up across both organic and paid—and knows how to integrate it into a unified growth engine.And more recently; someone obsessed with AI solutions within marketing that drive real change.This is a role for a builder. Someone who can bring all of these pieces together, build the system behind them, and turn them into something that wins at scale. They see how it all connects, and know how to make it perform. This role is responsible for creating the systems, loops, and infrastructure that turn customer behavior, content, and product experiences into scalable, measurable growth. And, who loves cats .. yes, that’s real!This role will oversee a team encompassing PR, Influencer, Social, SEO / GEO and Marketing AI.Essential Duties and Responsibilities:This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.Designs, builds, and scales compounding growth loops that turn user behavior into new user acquisitionIdentifies where product usage, content, and brand interactions naturally create distributionImproves loop efficiency (conversion, share rate, velocity, amplification)Expands loops beyond marketing into product and customer experience surfacesEstablishes organic as a measurable, accountable growth channel on par with paidDefines KPIs (loop coefficient, organic conversion, compounding traffic, revenue contribution)Builds attribution models across fragmented and multi-touch organic journeysCreates a continuous experimentation system to drive optimization and scaleOwns how Whisker is discovered across search, social, PR, influencer, and AI-driven surfacesEvolves SEO into a broader discovery system (including LLM / AI visibility, answer engines, and emerging platforms)Ensures every surface contributes to loop creation, amplification, or conversionBuilds the automation and systems layer that powers organic growth at scaleIdentifies manual workflows and replaces them with scalable, programmatic solutionsDevelops or orchestrates tools, agents, and pipelines that accelerate: Content creation, Insight generation and Distribution and amplificationPartners with Engineering and Data to create new growth capabilities (e.g., real-time insight loops, automated content systems, adaptive messaging engines)Identifies and operationalizes the most powerful customer insights, behaviors, and “fanaticism signals”Turns these signals into repeatable growth mechanismsBuilds systems that continuously surface and act on emerging opportunitiesPartners with Product to increase shareability, visibility, and organic reach by designEmbeds growth loops and organic thinking across Marketing, Product, and Customer ExperienceEnsures major initiatives are designed with distribution and amplification in mindActs as the connective layer between brand, content, product, and performanceWill perform additional responsibilities when required Leadership Responsibilities: Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.RequirementsWhat You’ll Bring:BA/BS in Marketing, Business, eCommerce, or related field 10+ years in growth, discovery, or performance-oriented marketingProven ability to drive measurable acquisition and revenue impact through organic channelsStrong systems thinking—you naturally design scalable solutions vs one-off tacticsExperience using AI, APIs, automation, or no-code/low-code tools to build marketing systemsAbility to connect brand, content, product, and growth into a unified engineComfort operating at both strategic and highly technical levelsMaintains confidentiality of proprietary informationAbility to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptionsA high degree of initiative, self-motivation, and ability to motivate othersAbility to establish and maintain cooperative working relationships with Team Members and colleaguesComfortable with office pets (cats, dogs) Benefits & Purrks: Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with:Premium Medical/Dental/Vision insurancePaid parental leaveWhisker Parents Program1 day "pawternity" leave for new pet adoptionPet Insurance Discount401K matchFlexible spending accountsCompany-paid short-term disability and life insuranceEmployee Assistance Program (EAP)Generous paid time off14 Paid HolidaysTop of the line equipmentPet-friendly officeWhisker products and swagContinuing education SupportOn-site gym with PelotonReferral programStatement of Inclusivity:We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.