{"schemaVersion":"jobsearcher.job.v1","id":"30cd945f339118b3945f5140","url":"https://jobsearcher.com/jobs/30cd945f339118b3945f5140","canonicalUrl":"https://jobsearcher.com/jobs/30cd945f339118b3945f5140","title":"Conversion Rate Optimization Manager","description":"OverviewIn this role, you will lead the trial nurture and activation for the SolarWinds Database portfolio, transforming free trial users into active evaluators and eventual customers. You'll operate at the intersection of marketing, product, and sales in a fast-paced, analytical environment. The role emphasizes data-driven experimentation to optimize the full funnel from trial to purchase. You'll partner with cross-functional teams to deliver high-value content and effective conversion programs, with a focus on scalable growth and measurable impact.ResponsibilitiesOwn the Trial Lifecycle with a full-funnel lifecycle strategySegment trial users by usage and behavior to drive personalized activationCreate conversion-oriented content with product and content teamsDesign and implement A/B tests across the trial journey (landing pages, signup flows, pricing pages, in-app CTAs)Develop and test trial extension strategies for high-potential usersCollaborate with Sales to define conversion points and enable timely follow-ups with engaged trialsOwn KPIs such as Trial Conversion Rate, Trial Duration, CAC, Trial Abandonment, feature Adoption RateEnsure data fidelity and robust tracking across CRM, MA, and product analytics platformsAnalyze GA4, Adobe, Pendo data and qualitative insights to identify drop-offs and growth hypothesesKey requirements5+ years in Growth Marketing, Demand Generation, or similar in B2B SaaS/enterprise softwareProven track record of optimizing free trial, free tool, or demo funnels and increasing conversion ratesTechnical fluency with Marketing Automation/CRM tools (Outreach, Marketo, Salesforce)Experience with Product Analytics tools (Pendo, Amplitude, Mixpanel)Experience with A/B testing tools (Optimizely, VWO)Experience with Landing Page tools (Hushly, Mutiny)Experience with ad platforms (Google, Bing, 6Sense, LinkedIn)Strong data interpretation and dashboarding skills (GA4, Tableau)Knowledge of the Database buyer persona preferred but not mandatorydata-drivencollaborativehypothesis-drivenMarketing Automation/CRM: Outreach, Marketo, SalesforceProduct Analytics: Pendo, Amplitude, MixpanelA/B Testing Tools: Optimizely, VWO","company":"Solarwinds","rawCompany":"solarwinds","city":"McLean","state":"VA","isRemote":false,"isActive":false,"createdAt":"2026-10-26T13:32:55.964Z","occupations":[{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1161.01","title":"Search Marketing Strategists","slug":"search-marketing-strategists"}],"industries":[{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"513210","title":"Software Publishers","slug":"software-publishers"},{"code":"541512","title":"Computer Systems Design Services","slug":"computer-systems-design-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Conversion Rate Optimization Manager","description":"OverviewIn this role, you will lead the trial nurture and activation for the SolarWinds Database portfolio, transforming free trial users into active evaluators and eventual customers. You'll operate at the intersection of marketing, product, and sales in a fast-paced, analytical environment. The role emphasizes data-driven experimentation to optimize the full funnel from trial to purchase. You'll partner with cross-functional teams to deliver high-value content and effective conversion programs, with a focus on scalable growth and measurable impact.ResponsibilitiesOwn the Trial Lifecycle with a full-funnel lifecycle strategySegment trial users by usage and behavior to drive personalized activationCreate conversion-oriented content with product and content teamsDesign and implement A/B tests across the trial journey (landing pages, signup flows, pricing pages, in-app CTAs)Develop and test trial extension strategies for high-potential usersCollaborate with Sales to define conversion points and enable timely follow-ups with engaged trialsOwn KPIs such as Trial Conversion Rate, Trial Duration, CAC, Trial Abandonment, feature Adoption RateEnsure data fidelity and robust tracking across CRM, MA, and product analytics platformsAnalyze GA4, Adobe, Pendo data and qualitative insights to identify drop-offs and growth hypothesesKey requirements5+ years in Growth Marketing, Demand Generation, or similar in B2B SaaS/enterprise softwareProven track record of optimizing free trial, free tool, or demo funnels and increasing conversion ratesTechnical fluency with Marketing Automation/CRM tools (Outreach, Marketo, Salesforce)Experience with Product Analytics tools (Pendo, Amplitude, Mixpanel)Experience with A/B testing tools (Optimizely, VWO)Experience with Landing Page tools (Hushly, Mutiny)Experience with ad platforms (Google, Bing, 6Sense, LinkedIn)Strong data interpretation and dashboarding skills (GA4, Tableau)Knowledge of the Database buyer persona preferred but not mandatorydata-drivencollaborativehypothesis-drivenMarketing Automation/CRM: Outreach, Marketo, SalesforceProduct Analytics: Pendo, Amplitude, MixpanelA/B Testing Tools: Optimizely, VWO","datePosted":"2026-10-26T13:32:55.964Z","dateModified":"2026-10-26T13:32:55.964Z","hiringOrganization":{"@type":"Organization","name":"Solarwinds","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"McLean","addressRegion":"VA","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"30cd945f339118b3945f5140"},"url":"https://jobsearcher.com/jobs/30cd945f339118b3945f5140"}}