AI-Enabled B2B Performance Marketer

We're looking for a hands-on, client-facing B2B marketer who owns outcomes and is equally comfortable shaping strategy and executing the work to deliver it. Ideal candidates bring both in-house and agency or consulting experience, a strong multi-channel digital foundation, and a passion for client relationships. You'll deliver high-quality marketing programs blending proven fundamentals with AI-enabled approaches — translating strategy into action across channels, connecting programs to the broader plan, and driving consistent results. A self-starter mindset and commitment to evolving with the marketing landscape are a must.This role requires someone who can confidently engage with senior client stakeholders, translate business goals into actionable marketing plans, and drive execution against those plans while managing priorities, budgets, and internal resources. You'll be expected to work autonomously and make decisions with confidence, while collaborating closely with a supportive team as needed.This is a remote position with quarterly in-person meetings in the greater Boston area.At a High Level, This Role Requires: Managing a portfolio of clients, each with varying priorities and goals Translating high-level strategy into clear, actionable execution plans Prioritizing the allocation of time, budget, and resources to achieve goals and impactful outcomes Leading client conversations with confidence, including making recommendations based on best practices and marketing experience Coordinating internal specialists while maintaining ownership of outcomes Executing in areas of strengthKey Responsibilities: Owning the development and execution of digital and demand generation programs aligned to client goals and budgets Managing and leading client relationships, including day-to-day communication and strategic guidance Managing relationships and communicating project progress and requirements with internal and client audiences Pulling monthly performance metrics and conducting metrics analysis to inform client program recommendations and campaign optimizations Providing hands-on execution of inbound and outbound digital marketing efforts, including paid media, account-based programs, partner or channel campaigns, and marketing automation Managing and optimizing client websites via WordPress or other CMS Drafting, scheduling and publishing social media plans/programs Developing and managing email and integrated campaigns (e.g. webinars, nurturing programs, event promotions) Collaborating with internal specialists on additional facets of digital marketing, such as paid search, to support integrated programs Proactively identifying gaps, opportunities, and next steps, and pushing programs forward without waiting for direction Supporting budget tracking and reporting in collaboration with account and strategy leads Driving monthly execution plans and supporting delivery against defined client retainers Leverage leading generative AI tools to improve efficiency, quality, and consistency across marketing execution, while maintaining strong editorial judgment and human oversight Follow Magnetude’s guidelines for the responsible, ethical, and secure use of AI in marketing programsThe Ideal Candidate: Has 5-7 years of B2B marketing experience, including agency or consulting environments Has been directly client-facing with senior stakeholders (e.g., CEO, COO, founders) Is a marketing generalist with depth and brings proven experience across multiple channels, not just exposure Can confidently connect strategy to execution and operate autonomously Has strong presence and can lead client conversations Is highly organized and able to manage multiple workstreams without sacrificing quality Is comfortable making confident decisions in ambiguous situations and keeping work moving forward Is hands-on and executes in areas of strength Uses AI as a force multiplier to improve quality and efficiencyRequirements: Bachelor’s degree or higher level of education 5-7 years of prior experience in B2B marketing roles 3+ years of consulting and/or agency experience in a client-facing roleAbout Magnetude: Magnetude Consulting is a boutique, full-service B2B marketing consultancy founded in Boston in 2012, with clients globally. We specialize in supporting entrepreneurial B2B SMBs and are early, intentional adopters of generative AI, using it to elevate strategy, accelerate execution, and improve marketing outcomes across.Why Magnetude?Magnetude is female-founded and owned, with a collaborative culture and work/life balance we believe are core to our success. Our team spans a broad range of marketing disciplines, stays on the leading edge of modern marketing, and uses generative AI intentionally — to increase speed, sharpen strategy, and elevate execution without losing the human insight that drives great work. We build true partnerships with our clients and take real pride in the quality and impact of what we deliver.