PR & Communications Director
Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health.About the RoleThe PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market.This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors.This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity.ResponsibilitiesPR Strategy & Brand PositioningDefine and execute the PR & Communications strategy for the Americas, aligned with global brand objectivesPosition the company as a category-defining leader in longevity and proactive healthLead storytelling across key verticals:Longevity & preventive medicineExecutive health & performanceWomen’s health & hormonal optimizationRegenerative therapies & advanced diagnosticsLifestyle transformation & healthspanMedia Relations & Earned MediaOwn and grow relationships with top-tier media outletsSecure high-impact coverage, features, profiles, and expert placementsActively manage media pipeline, ensuring consistent top-tier visibilityNetwork, Influencers & Thought LeadersLeverage and expand a strong network of:Editors, journalists, and producersTop-tier podcast hosts and platformsKOLs in health, longevity, biohacking, performance, and luxury lifestyleIdentify and activate ambassadors and credible voices aligned with the company’s positioningDrive participation of internal experts in high-authority conversations and platformsPartnerships & Brand CollaborationsDevelop strategic partnerships with:Leading health & wellness brandsLongevity platforms and communitiesPremium/luxury lifestyle brandsCorporate and executive networksStructure collaborations that generate:VisibilityCredibilityQualified demandEvents, Experiences & Market ActivationLead PR-driven events across key feeder cities (NYC, Miami, LA, Mexico City, Vancouver, Toronto, etc.)Media luncheons and press eventsThought leadership panelsScientific and longevity-focused activationsSupport flagship global momentsEnsure presence in relevant high-level ecosystems (private clubs, curated communities, industry events)Executive & Medical Thought LeadershipPosition founders, executives, and medical experts as:Global authorities in health optimization and longevitySecure speaking opportunities, interviews, and editorial placementsShape narratives that reinforce scientific credibility and aspirational lifestyle positioningCrisis & Reputation ManagementAct as guardian of brand reputation in the regionDevelop and implement crisis communication frameworksEnsure message consistency and alignment with global standardsPerformance & ReportingDefine and track PR KPIs:Tier 1 media coverageShare of voiceBrand sentimentAudience reach and qualityProvide monthly and quarterly reporting to leadershipQualificationsExperience: 10+ years in PR, Communications, or Brand Communications leadership rolesProven experience in:Luxury hospitality, wellness, health, or lifestyle brandsPreferably proactive health, longevity, or performance-driven brandsDemonstrated success driving high-impact earned media and brand visibilityNetwork: Established personal relationships with:Top-tier media editors and journalistsLeading podcast hosts and platformsInfluencers and KOLs in health, wellness, and lifestyleStrong access to the U.S. media ecosystem and cultural tastemakers