Digital Marketing Specialist

Job Description BoatEFX LLC is a fast-growing marine accessory manufacturer focused on innovative products for boaters and anglers. We are looking for a motivated, creative, and sales-driven Digital Marketing Sales Specialist to help grow our brand presence, increase online sales, and strengthen customer relationships across multiple digital platforms.Position Overview : Full-Time or Part-TimeThe Digital Marketing Sales Specialist will be responsible for driving online growth through digital marketing campaigns, customer engagement, content creation, website management and sales-focused marketing initiatives. This role combines marketing strategy, social media management, and customer outreach to help expand the BoatEFX brand and generate revenue.This is an ideal position for someone passionate about boating, fishing, outdoor lifestyles, and digital marketing.ResponsibilitiesDevelop and manage digital marketing campaigns across: FacebookInstagramTikTokYouTubeGoogle AdsEmail marketing platformsCreate engaging social media content including: PhotosVideosReelsPromotional campaignsGenerate leads and increase online sales through targeted marketing strategiesRespond to customer inquiries and assist with online sales opportunitiesCoordinate influencer and brand ambassador relationshipsMonitor website traffic, advertising performance, and conversion metricsHelp develop promotions, product launches, and seasonal campaignsAssist with photography/video shoots at events, trade shows, and on-water product demonstrationsMaintain brand consistency across all digital platformsResearch market trends and competitor activity within the marine industryQualificationsExperience with digital marketing, social media management, or online salesStrong understanding of Facebook Ads Manager, Google ads and social media platformsPhoto/video editing skills required. Experience operating drones a plusExcellent communication and customer service skillsSelf-motivated with strong organizational skillsAbility to work independently and manage multiple projectsPassion for boating, fishing, or outdoor lifestyle brands is highly preferredExperience with Shopify, email marketing, SEO