Product Marketing Manager, Prime / OTC

BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com.This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving.We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGo’s Prime and OTC business. This role sits at the center of trading, liquidity, financing, and institutional workflows, shaping how we position and grow one of the most strategic parts of the business.You will partner closely with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo wins with institutional clients.Responsibilities:Go-to-Market Strategy (Prime / OTC)Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutionsDevelop and execute GTM strategies for new product launches, features, and market expansionsDefine target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositionsConduct competitive and market analysis across trading venues, prime brokers, and liquidity providersSales Enablement & Revenue ImpactBuild high-impact sales materials including decks, one-pagers, case studies, and pitch narrativesPartner directly with Sales and Trading teams to improve win rates and accelerate deal cyclesTranslate complex trading and liquidity concepts into clear, compelling messaging for clientsSupport key client conversations, RFPs, and strategic dealsProduct PartnershipAct as the voice of the customer to influence product roadmap and prioritizationPartner with Product and Trading teams to bring new features to market with clarity and speedOwn product launch communications and adoption strategy across institutional audiencesMarketing & GrowthWork with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and eventsDevelop narratives that position BitGo as the institutional standard for digital asset trading infrastructureSupport analyst relations and industry positioningRequirements:5+ years of product marketing experience in fintech, crypto, capital markets, or trading environmentsStrong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)Proven ability to own GTM strategy and execute cross-functional launchesExperience partnering with Sales and directly influencing revenue outcomesExceptional communication skills with ability to simplify complex financial productsHighly analytical, organized, and comfortable operating in fast-paced environmentsWhy Join BitGo?Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.Benefits:Competitive base salary, bonus, and stock options100% company-paid health insurance for employee, partner, and dependentsUp to 4% 401k company matchPaid parental leave, Paid vacationFree commuter/parking passFree custom lunches, dinners, and snacksComputer equipment and workplace furniture to suit your needsGreat colleagues and an inspiring startup environmentBenefits may vary based on location.Pay Transparency Notice:Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.