Brand & Content Owner

Fractional (15-25 hrs/ week) to Start (with potential to grow) · Remote Reports to: Founder & CEO About Lyons Leather Co. Lyons Leather Co is a premium leather goods brand rooted in versatility, craftsmanship, and intentional design. We create thoughtfully made pouches, bags, and accessories designed to adapt seamlessly to everyday life, travel, and everything in between. We believe in fewer, better things. We value restraint over noise, timeless design over trends, and clarity over clutter. As we scale, our priority is preserving what makes the brand feel special — while building systems that allow the company to operate grow without founder dependency. Role Summary The Brand & Content Owner is responsible for executing and protecting the Lyons Leather Co. brand across all customer-facing touch points. This role ensures the brand feels cohesive, confident, and unmistakably Lyons Leather Co. — even as content volume increases and the founder steps back. You will work within an established Brand Operating System, translating strategy into consistent, high-quality execution. This is an ownership role, not a social media posting job. Core Responsibilities Brand Voice & Consistency Execute and maintain consistent brand voice across: Website Email & SMS Social captions and launch messaging Ensure all copy feels calm, confident, elevated, and human Act as the brand's quality control — nothing goes live that feels off-brand Product Storytelling Translate product features into clear, benefit-led storytelling Write and refine PDP copy that Reduces customer hesitation Avoids fear-based or exclusionary language Protects premium positioning and perceived value Partner closely with the Growth Owner to ensure storytelling supports conversion without sacrificing AOV or brand integrity Content Planning & Coordination Own the content calendar across launches, campaigns, and evergreen needs Coordinate photographers, creators, and freelancers as needed Source and curate UGC that aligns with Lyons' aesthetic and standards Ensure content reflects real-life use, not overly polished or trend-driven visuals Email & Lifecycle Execution Execute email and SMS campaigns and flows via Klaviyo Maintain restraint in promotional cadence and urgency Ensure lifecycle messaging feels thoughtful, helpful, and on-brand — never salesy or noisy What Success Looks Like The brand feels consistent and recognizable across all touch points Copy and content decisions no longer require founder approval Customers immediately recognize the Lyons voice and aesthetic Content supports growth without eroding price integrity or brand trust The brand remains calm, confident, and elevated as the business scales Ideal Background 5+ years in brand, content, or copy leadership roles Experience with premium, lifestyle, or design-led brands Strong written voice with excellent taste and restraint Comfortable executing within clear brand systems and guardrails Experience collaborating with growth or performance teams Highly organized and capable of managing multiple content streams Not trend-obsessed; understands longevity over novelty Must be obsessed with our product and brand This Role Is NOT A junior content or social media role A trend-chasing creative position A rebrand or brand "reinvention" mandate A role without structure or standards What We Offer Competitive compensation Fractional role to start, with a monthly retainer in the range of - $4,500–$7,500 , depending on experience and scope Opportunity to grow into a full-time role as the brand and content needs scale Clear brand systems, not chaos - A well-defined Brand Operating System that guides decisions and protects creative quality Thoughtful collaboration with Growth and Operations — no guessing, no constant rework Flexible, remote-friendly work Fully remote Async-friendly culture built around trust, not micromanagement Flexible schedule focused on outcomes, not hours Meaningful ownership - Real responsibility for how the brand shows up in the world Autonomy to execute without constant founder approval A voice in how content and storytelling evolve as the company grows Brand perks - Generous product allowance and employee discount J-18808-Ljbffr