Senior Insights Manager, Consumer Insights

About the RoleThe Senior Insights Manager is a high-impact, highly visible role that combines hands-on research leadership with strategic influence across Brand and Innovation. As a department-of-one, this person is both the primary executor of consumer research and a strategic thought partner to senior leaders.This role is responsible for building and leading the consumer insights agenda across the organization. The ideal candidate is equally comfortable running research studies, synthesizing insights, and influencing strategic decisions. They will serve as the central “consumer truth engine” for both brand strategy and throughout the innovation lifecycle.Key ResponsibilitiesConsumer Insights LeadershipOwn and lead the end-to-end consumer insights agenda across brand and innovationDesign and execute qualitative and quantitative research programsTranslate consumer behavior, attitudes, and needs into clear, actionable insights and jobs to be doneBuild and maintain a strong external partner network for research supportStay at the forefront of consumer insights methodologies and technology, including emerging AI-enabled tools, to continuously improve insight quality, speed, and impact.Strategic PartnershipAct as a strategic thought partner to Brand, Innovation, and Executive teamsShape key business questions and ensure decisions are grounded in consumer understandingSynthesize complex data into compelling narratives for senior leadershipPartner with Category and Shopper Insights to align consumer, category, and shopper perspectives in support of brand, innovation, and product decisions.Support the development/evolution of the Innovation StrategyServe as the consumer insights lead across the innovation lifecycle, from early discovery through development, validation, and launch readinessHelp validate jobs-to-be-done, concepts, and platform hypothesesDesign research that reduces risk and informs go/no-go decisionsPartner with Innovation, Brand and R&D to design and execute consumer research that validates both product concepts and sensory performance across stages of discovery and development.Support go/no-go and optimization decisions by translating consumer feedback into clear implications for product, experience, and positioningInsights Integration and StorytellingDistill research into clear frameworks, opportunity spaces, and strategic implicationsPresent findings in a way that drives alignment and action across teamsHelp build a more consumer-centric culture across the organizationWhat This Role Is (and Is Not)This role is:A strategic insights leader and hands-on researcherA department-of-one with high visibility and influenceDeeply embedded in both brand and early-stage innovation workThis role is not:A pure data analytics or BI roleA catch-all research function for every internal requestThe owner of the innovation pipeline (this role informs and de-risks innovation decisions)Requirements7–10+ years of experience in consumer insights, market research, or strategic planningStrong qualitative and quantitative research design experienceProven ability to operate as both an individual contributor and a strategic advisorExperience supporting brand strategy and early-stage innovationExceptional synthesis, storytelling, and executive presentation skillsComfort operating in a lean, fast-moving, and purpose-driven organizationExperience in CPG required; food, beverage, wellness, or adjacent categories preferredWhy This Role MattersAt Traditional Medicinals, we believe the best innovation starts with real consumer needs. This role will help ensure our brand and innovation strategies are grounded in deep consumer understanding, allowing us to grow with discipline, integrity, and purpose.Travel Requirements There will be occasional overnight travel required (up to 5%)Office Hours/Location:This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-offices days are Tuesday through Thursday. Subject to change.Remote candidates will not be considered for this role.Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers.  We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.Compensation range is: $146,400 - $192,000Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.